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Before Publishing Your Annual Appeal, Ask Yourself These 5 Questions

Bloomerang

They offer an outline of all the elements an effective appeal should include. In this blog post, I’m going to talk about how to evaluate those annual appeals before you publish them so you know you’re sending out the best possible ask. . There are no images to tell a story explaining why they’re sending this appeal.

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Guest Post by Steve Waddell: Systems Mapping for Non-Profits - Part 1

Beth's Blog: How Nonprofits Can Use Social Media

See larger image here: Map from: Waddell, Steve. A lot of the ideas resonate with using online social networks and social media effectively for nonprofits, especially in the larger frame of movement building. These are points that, when focused upon, have a large ratio of amount-of-effort to desired-change.

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Designing an Accessible Nonprofit Website: FAQ + 3 Tips

Nonprofits Source

For instance, you could: Evaluate various aspects of your website against industry-standard checklists such as the Web Content Accessibility Guidelines (WCAG) 2.1. Ensure Adequate Color Contrast Effective use of color in website design is a balancing act. checklist recommends color contrast ratios of 4.5:1 The WCAG 2.1

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Nonprofit Transparency Best Practices: Building Donor & Public Trust

Whole Whale

When used effectively, nonprofits can leverage financial charity ratings to demonstrate efficacy and win over potential donors. Charity Navigator is the world’s largest independent charity evaluator and rater. The above image comes from Guidestar by Candid. Charity Ratings. Please go to [link] to learn more.

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Big Email Change Is Coming: Is Your Nonprofit Ready?

Bloomerang

The issue is more technical than that and won’t take effect until the fall. A high open rate to click-thru rate (CTR) ratio helps you determine the efficacy of your content. Open rates are also crucial for evaluating your send times. and even the images you place in your newsletters. How can you do that?

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20 Best Practices to Optimize Your Nonprofit Donation Page

Bloomerang

In this guide, we’ll cover 20 best practices to help you create an effective online donation page that drives more online fundraising revenue for your nonprofit. Include a brief description of your fundraising purpose at the top of the page and a compelling image that highlights your mission. Describe how donations make an impact.

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Why is multi-channel marketing important for nonprofit fundraising?

Qgiv

At Qgiv, we recognize that “it takes a village,” meaning that it takes a community of people, with varying expertise, to increase our nonprofit friends’ effectiveness and success—we can’t do it alone. It’s why multi-channel marketing is both necessary and effective. There’s Power in Numbers. Make your ask specific and genuine.

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