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This is the sixth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Thank you! Related Webinar: Social Media Best Practices for Nonprofits. With 2.7 billion monthly active users , Facebook is the largest social network in the world.
Why do people love to meticulously create curated playlists for events, for their day or for a certain mood? Well, it’s because they want to evoke a specific feeling or vibe with every selected tune. The same applies for your video project; your choice of song gives you the power to influence the way your audience feels. *cue in evil laughter* But seriously, music can be a critical component in developing the tone of your videos.
Last night, I was watching an old episode of The Office (US version) that brought a common non-profit problem to mind. In this episode , Michael is getting chided (over the phone) by the corporate office for spending too much money holding office parties. After listing a number of events the Scranton branch has hosted over the past year, the voice on the other end of the line say, incredulously, “You held a tsunami-relief fundraiser that lost money…” To which Michael replies,
The Council for Advancement and Support of Education (CASE) selected Acumen as their business intelligence platform to gain more insight into members’ needs. CASE is the global non-profit association dedicated to educational advancement—alumni relations, communications, development, marketing, and advancement services—who share the goal of championing education to transform lives and society.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Every month, I compile the internet's biggest list of free nonprofit webinars. As we get closer to the new year, it's time for nonprofits to take all we learned in 2020 and start planning for a successful 2021. This month, nonprofit experts are offering.
Germany has been a startup ecosystem on the rise for quite some time now. It’s produced a number of global success stories including SoundCloud, Zalando, Flixbus, and HelloFresh. In 2019, the country was ranked number one in Europe for startups by NimbleFins. EY reported that Germany’s top 100 startups received a total of $11.1 billion in funding in 2019, a significant increase from the $6.3 billion reached in 2018.
Germany has been a startup ecosystem on the rise for quite some time now. It’s produced a number of global success stories including SoundCloud, Zalando, Flixbus, and HelloFresh. In 2019, the country was ranked number one in Europe for startups by NimbleFins. EY reported that Germany’s top 100 startups received a total of $11.1 billion in funding in 2019, a significant increase from the $6.3 billion reached in 2018.
Dance Off Energizer on Zoom. It is uncertain exactly when we will be able to work together in our offices, although it is clear that our work will involve primarily digital connections with others for a while longer While the cloud of the global health and financial crisis are weighing on us, the technology we are using as our life line is prompting a new ailment – exhaustion.
By Guest Contributor, Amy Morrisey , Artisan E-Learning. Many nonprofits are interested in using e-learning to train staff members and volunteers. It can reach a larger number of people in a shorter amount of time than in-person training. Staff and volunteers can access the training anytime and anywhere. These seem like no-brainers. Why wouldn’t you just jump into e-learning as quickly as possible?
Sometimes budgets can feel like necessary evils instead of tools (how we think of them). Even scarier is creating a budget for 2021 after 2020’s dumpster fire of a year. Everything is uncertain. So, how can you plan for the future? Our CEO at Blue Fox recently spoke on this topic at Nonprofit Hub’s Cause Camp conference in October. [Video clip below] Here are some small steps to take to create a meaningful budget. 1.
What can you do to recruit new members when money is tight? Attracting new members to your association is always a top priority. Even in normal times, it takes continued, focused effort. But, what do you do in unusual times like these, when many people have become more budget-conscious? Here are six effective ways to get past the price barrier and encourage more members to join your association: Offer budget-friendly payment options.
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
Boston Dynamics’ Atlas and Spot robots can do a lot of things: sprinting , gymnastic routines , parkour , backflips , open doors to let in an army of their friends, wash dishes , and (poorly) get actual jobs. But the company’s latest video adds another impressive trick to our future robotic overlords’ repertoire: busting sick dance moves. The video sees Boston Dynamics entire lineup of robots — the humanoid Atlas, the dog-shaped Spot, and the box-juggling Handle — all come together in a bopping,
101 Digital Marketing Best Practices for Nonprofits is a blog and webinar series offered by Nonprofit Tech for Good. Those who register and attend all three webinars in the series will earn a “Certificate of Completion” in Digital Marketing & Fundraising from Nonprofit Tech for Good. The required three webinars are: Website & Email Best Practices for Nonprofits.
Date: Tuesday, September 29, 2020. Time: 1pm EDT / 10am PDT (2 hours). Presented by: Jeff Vogel of DonorPerfect. Cost: Free. In the midst of the COVID-19 pandemic, digitally connecting with donors is more of a necessity than ever before. Last year, 27 million adults participated in Giving Tuesday, and this year, so many more will be seeking ways to contribute to the good that has been getting us through this challenging year.
By Kristina Brunnler , Marketing Manager at MobileCause. In 2019, more than 20 billion social media impressions were made on #GivingTuesday. With so much noise on social channels during this global day of giving, you may be wondering how your nonprofit can stand out and more effectively fundraise for its mission. Below are simple, yet often overlooked, social media tips to help your nonprofit’s campaign get noticed this #GivingTuesday.
Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.
This is the third post in a year-long blog and webinar series called 101 Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Thank you! According to the 2019 Blackbaud Charitable Giving Report , online giving grew 6.8% in 2019 and accounts for 8.7% of a nonprofit’s total revenue – and those numbers will continue to grow.
Amelia Kohm, Ph.D. , is the founder of Data Viz for Nonprofits , a design consultancy that delivers high-quality visualizations that help organizations to quickly grasp their data, improve their work, and show their impact. Seems nonprofit communications folks everywhere have jumped on the infographic bandwagon. The thinking goes something like this: if they won’t pay attention to what we have to say about climate change, homelessness, or education in written form, maybe they will if we say it i
This is the second post in a year-long blog and webinar series called 101 Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Thank you! According to the Global Trends in Giving Report , 27% of online donors say that email is the tool that most inspires them to give (social media 29%, 18% website, 12% print).
101 Digital Marketing Best Practices for Nonprofits is a blog and webinar series offered by Nonprofit Tech for Good. Those who register and attend all three webinars in the series will earn a “Certificate of Completion” in Digital Marketing & Fundraising from Nonprofit Tech for Good. The required three webinars are: Website & Email Best Practices for Nonprofits.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!
By Erin Booker , Head of Content at Funraise , a fundraising platform built for fundraisers by fundraisers with 20+ third-party integrations. We’ve talked a lot recently about taking your nonprofit’s fundraising strategy digital. How to make the transition to virtual events, social fundraising, and livestream everything. But what if you’ve already been dipping your toes in that sparkling water?
By Alex Wilson and Pat Duffy , co-founders of The Giving Block. Nonprofits have been accepting cryptocurrency donations for over a decade. The recent spike in cryptocurrency fundraising was sparked by IRS guidance which provided clarity and ignited the trend. Over the last couple of years, we’ve spent hundreds of hours talking to senior nonprofit leaders across organizations both large and small about Bitcoin and other cryptocurrencies.
By Robin L. Cabral, MA, CFRE, MFIA , founder of Development Consulting Services , which serves both fundraising professionals and executive directors new to fundraising, wanting to excel in their fundraising role, or advance in their career. She provides proven fundraising strategies, tactics, and tools including coaching, training, and content for fundraising success.
This is the third post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Thank you! Related Webinar: Website & Email Marketing Best Practices for Nonprofits. With more than 500 million blogs worldwide, many nonprofits may think that the world does not need another blog, but that’s simply not the case.
Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker
Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.
By Josh Kashorek , Director of Marketing at Journity , and advocate for using data to create high-performance nonprofit marketing campaigns. Every nonprofit needs two things to drive sustainable growth: new contacts and new donors. There’s no silver bullet that will make donors come flocking to your website eager to hand their hard-earned cash over to you.
15,285 people worldwide participated in the survey for the 2020 Global Trends in Giving Report. Of those, 1,817 responded that they had not donated money to charity within the last 12 months. Here are six reasons why: 1) 42% responded that they do not give money to charity because they do not have the financial resources. 2) 22% volunteer in lieu of donating money. 3) 17% donate food or goods in lieu of donating money. 4) 12% don’t trust organizations to spend their money well. 5) 7% prefer to
This is the first post in a year-long blog and webinar series called 101 Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Thank you! Your website is the foundation upon which your digital communications and fundraising campaigns are built.
By Kaley Aposporos , Content Writer at GoFundMe Charity. In the nonprofit industry, we often hear the phrase “every dollar counts” or “together, we can make a big difference.” And there’s a reason for that. Time over time, we’ve seen what nonprofit communities can do when we rally together to support a cause. As large donors tighten their spending, you may be wondering how to get charity donations during a global pandemic.
Effectively managing cloud technology is getting more complex. From cybersecurity concerns, vendor lock-in, cost increases, or lack of transparency on costs, it can quickly get out of control. Knowing what you can control and finding a platform that’s built with nonprofits in mind is key.
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