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This is the sixth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Thank you! Related Webinar: Social Media Best Practices for Nonprofits. With 2.7 billion monthly active users , Facebook is the largest social network in the world.
Why do people love to meticulously create curated playlists for events, for their day or for a certain mood? Well, it’s because they want to evoke a specific feeling or vibe with every selected tune. The same applies for your video project; your choice of song gives you the power to influence the way your audience feels. *cue in evil laughter* But seriously, music can be a critical component in developing the tone of your videos.
Last night, I was watching an old episode of The Office (US version) that brought a common non-profit problem to mind. In this episode , Michael is getting chided (over the phone) by the corporate office for spending too much money holding office parties. After listing a number of events the Scranton branch has hosted over the past year, the voice on the other end of the line say, incredulously, “You held a tsunami-relief fundraiser that lost money…” To which Michael replies,
The Council for Advancement and Support of Education (CASE) selected Acumen as their business intelligence platform to gain more insight into members’ needs. CASE is the global non-profit association dedicated to educational advancement—alumni relations, communications, development, marketing, and advancement services—who share the goal of championing education to transform lives and society.
Speaker: Gareth Webb & Phill Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks. Join Gareth Webb and Phil Selley in this new session as they walk through the grant lifecycle, highlighting key operational and financial challenges
Every month, I compile the internet's biggest list of free nonprofit webinars. As we get closer to the new year, it's time for nonprofits to take all we learned in 2020 and start planning for a successful 2021. This month, nonprofit experts are offering.
Germany has been a startup ecosystem on the rise for quite some time now. It’s produced a number of global success stories including SoundCloud, Zalando, Flixbus, and HelloFresh. In 2019, the country was ranked number one in Europe for startups by NimbleFins. EY reported that Germany’s top 100 startups received a total of $11.1 billion in funding in 2019, a significant increase from the $6.3 billion reached in 2018.
Germany has been a startup ecosystem on the rise for quite some time now. It’s produced a number of global success stories including SoundCloud, Zalando, Flixbus, and HelloFresh. In 2019, the country was ranked number one in Europe for startups by NimbleFins. EY reported that Germany’s top 100 startups received a total of $11.1 billion in funding in 2019, a significant increase from the $6.3 billion reached in 2018.
Dance Off Energizer on Zoom. It is uncertain exactly when we will be able to work together in our offices, although it is clear that our work will involve primarily digital connections with others for a while longer While the cloud of the global health and financial crisis are weighing on us, the technology we are using as our life line is prompting a new ailment – exhaustion.
By Guest Contributor, Amy Morrisey , Artisan E-Learning. Many nonprofits are interested in using e-learning to train staff members and volunteers. It can reach a larger number of people in a shorter amount of time than in-person training. Staff and volunteers can access the training anytime and anywhere. These seem like no-brainers. Why wouldn’t you just jump into e-learning as quickly as possible?
Sometimes budgets can feel like necessary evils instead of tools (how we think of them). Even scarier is creating a budget for 2021 after 2020’s dumpster fire of a year. Everything is uncertain. So, how can you plan for the future? Our CEO at Blue Fox recently spoke on this topic at Nonprofit Hub’s Cause Camp conference in October. [Video clip below] Here are some small steps to take to create a meaningful budget. 1.
#GivingTuesday 2020 is December 1 and below are important data about GivingTuesday donors to help your nonprofit create a successful campaign. The data from GivingTuesday comes from their 2019 GivingTuesday Impact Report and the 2020 Global Trends in Giving Report data is based on the survey responses of 2,263 GivingTuesday 2019 donors. From GivingTuesday : 1) The estimated total of online and offline giving across sixty countries on GivingTuesday 2019 is $1.97 billion. $511 was given online in
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Date: Tuesday, October 27, 2020. Time: 1pm EDT / 10am PDT. Presented by: MobileCause. Cost: Free. 2020 has presented nonprofits, and the world at large, with plenty of challenges and changes. In order to continue reaching new donors and growing your mission into the new year, you’ll need a focused annual giving plan that takes into account the new landscape of fundraising.
Date: Tuesday, January 12, 2021. Time: 1pm EST / 10am PST. Presented by: Classy. Cost: Free. Each year, Classy announces fundraising trends to look out for in the coming year, but unforeseen events and variables in 2020 made predicting this year’s trends, without a doubt, the most difficult yet. That being said, we’re uncovering our predicted trends for 2021 (and very likely, beyond) in this free webinar where you’ll walk away with the fundraising themes that have arisen and how you can capit
Date: Tuesday, September 16, 2020. Time: 1pm EDT / 10am PDT (2 hours). Presented by: Heather Mansfield , Founder and Editor-in-chief of Nonprofit Tech for Good. Cost: $10 (USD). This is the first of three webinars in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits. Those who attend all three webinars will earn of Certificate of Completion from Nonprofit Tech for Good.
Date: Tuesday, September 29, 2020. Time: 1pm EDT / 10am PDT (2 hours). Presented by: Jeff Vogel of DonorPerfect. Cost: Free. In the midst of the COVID-19 pandemic, digitally connecting with donors is more of a necessity than ever before. Last year, 27 million adults participated in Giving Tuesday, and this year, so many more will be seeking ways to contribute to the good that has been getting us through this challenging year.
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
101 Digital Marketing Best Practices for Nonprofits is a blog and webinar series offered by Nonprofit Tech for Good. Those who register and attend all three webinars in the series will earn a “Certificate of Completion” in Digital Marketing & Fundraising from Nonprofit Tech for Good. The required three webinars are: Website & Email Best Practices for Nonprofits.
By Kristina Brunnler , Marketing Manager at MobileCause. In 2019, more than 20 billion social media impressions were made on #GivingTuesday. With so much noise on social channels during this global day of giving, you may be wondering how your nonprofit can stand out and more effectively fundraise for its mission. Below are simple, yet often overlooked, social media tips to help your nonprofit’s campaign get noticed this #GivingTuesday.
This is the third post in a year-long blog and webinar series called 101 Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Thank you! According to the 2019 Blackbaud Charitable Giving Report , online giving grew 6.8% in 2019 and accounts for 8.7% of a nonprofit’s total revenue – and those numbers will continue to grow.
By Erin Booker , Head of Content at Funraise , a fundraising platform built for fundraisers by fundraisers with 20+ third-party integrations. We’ve talked a lot recently about taking your nonprofit’s fundraising strategy digital. How to make the transition to virtual events, social fundraising, and livestream everything. But what if you’ve already been dipping your toes in that sparkling water?
Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.
The bad news? Tens of millions are out of work worldwide due to the COVID-19 crisis. The good news? The economy will eventually bounce back and a record number of new employment opportunities will be available and many of these future jobs will be remote. Nonprofits that embrace flexible work movement experience many benefits , such as increased productivity and retention and decreased expenses and pollution contribution.
Amelia Kohm, Ph.D. , is the founder of Data Viz for Nonprofits , a design consultancy that delivers high-quality visualizations that help organizations to quickly grasp their data, improve their work, and show their impact. Seems nonprofit communications folks everywhere have jumped on the infographic bandwagon. The thinking goes something like this: if they won’t pay attention to what we have to say about climate change, homelessness, or education in written form, maybe they will if we say it i
Date: Wednesday, April 1, 2020. Time: 1pm EST / 10am PST. Presented by: Heather Mansfield , Founder and Editor-in-chief of Nonprofit Tech for Good. This is the first webinar in Heather’s year-long blog and webinar series called 101 Best Practices for Nonprofits. Packed with practical advice and customized for small nonprofits on a limited budget, this webinar will stress the importance of professional website design and strategic email marketing and fundraising.
101 Digital Marketing Best Practices for Nonprofits is a blog and webinar series offered by Nonprofit Tech for Good. Those who register and attend all three webinars in the series will earn a “Certificate of Completion” in Digital Marketing & Fundraising from Nonprofit Tech for Good. The required three webinars are: Website & Email Best Practices for Nonprofits.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!
Date: Tuesday, February 25, 2020. Time: 1pm EST / 10am PST. Presented by: Josh Kashorek , Director of Marketing at Journity . Nearly everyone has Google Analytics installed on their websites, but they should. This free analytics service offers a deep look at what people are doing on your website and provides a treasure trove of data to help your nonprofit make the critical decisions needed to boost marketing performance.
By Alex Wilson and Pat Duffy , co-founders of The Giving Block. Nonprofits have been accepting cryptocurrency donations for over a decade. The recent spike in cryptocurrency fundraising was sparked by IRS guidance which provided clarity and ignited the trend. Over the last couple of years, we’ve spent hundreds of hours talking to senior nonprofit leaders across organizations both large and small about Bitcoin and other cryptocurrencies.
The 2020 Global Trends in Giving Survey closed June 1 and the full results will be released September 14 in the third edition of the Global Trends in Giving Report. 7,008 survey respondents from 81 countries indicated in the survey that they had donated in response to the COVID-19 pandemic and some characteristics of these donors are listed below. It’s worth noting that 68% of the COVID-19 donors were female, 31% male. 41% were Baby Boomers, 24% Millennials, 22% Gen X, 11% Matures, and 2%
By Robin L. Cabral, MA, CFRE, MFIA , founder of Development Consulting Services , which serves both fundraising professionals and executive directors new to fundraising, wanting to excel in their fundraising role, or advance in their career. She provides proven fundraising strategies, tactics, and tools including coaching, training, and content for fundraising success.
Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker
Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.
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