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'The National Retail Federation is projecting that the average American holiday shopper will spend on $738 this holiday season generating more than $602 billion in total sales. That’s a lot of consumer spending power that when spent consciously can help finance nonprofits and good causes worldwide. It may cost a bit more to purchase fair trade and from nonprofits, but the quality is often better, the gifts more unique and meaningful, and consequently much less likely to end up the landfill
I’m honored to be included in a new ebook about marketing, fundraising, and social media. You can download the ebook, check out the various topics, and much more from: https://www.blackbaud.com/npexperts. —– When was the last time you were approached by a stranger in the store asking for you to donate to a cause they cared about? Well, sure – it does happen.
'Image courtesy of Vudu Marketing. Your nonprofit is only as successful as its reach, and in today’s internet focused marketplace your reach is driven by your online presence. Accepting donations, tracking volunteers , and promoting events are all done online and without a formal search engine optimization plan (SEO) plan, your nonprofit could be left out of a lot of online searches.
'Does your nonprofit send mobile-friendly email? You’ve likely heard about the importance of being mobile-friendly to engage constituents. Maybe even that: Mobile email opens are predicted to surpass desktop opens this year. Email click-throughs are lacking on mobile devices. Nonprofit email click-through rates declined in 2012 (as did conversion rates).
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
'In the 20 months since I left Fight Colorectal Cancer, I would guess that I’ve logged in to no less than 150 nonprofit Salesforce organizations. First as part of my role supporting customers at Convio/Blackbaud, and now in my role at KELL Partners where I work with clients who contract with us for support or virtual administration services. When trying to troubleshoot a problem, one of the first things I typically look at is how the organization has structured their security and sharing m
'2-1-1, the phone number used by millions to access information about community services, is celebrated nation-wide today, February 11th. Right now, many hundreds of call operators across the nation are answering requests for assistance about housing, food, legal issues, family support, health care, jobs and schooling and much more. It is a smart concept: an easy to remember number, free and confidential, connecting needs and resources effectively and efficiently.
'2-1-1, the phone number used by millions to access information about community services, is celebrated nation-wide today, February 11th. Right now, many hundreds of call operators across the nation are answering requests for assistance about housing, food, legal issues, family support, health care, jobs and schooling and much more. It is a smart concept: an easy to remember number, free and confidential, connecting needs and resources effectively and efficiently.
Almost anyone from the human rights field will tell you that the work can be as rewarding as it is challenging. When you look at the barriers faced by those defending and advocating for human rights—from the danger of hostile governments and perpetrators, to victims who are naturally suspicious of any support, to the lack of funding necessary to carry on your work—you can see how overwhelming it can be.
' We had the expectation, or perhaps, at least the hope, that justice would be done, that our justice system would recognize that the killing of an unarmed teenage boy by a man with a gun was wrong. We hoped that perhaps, the system would understand, and consider why someone like George Zimmerman might kill someone like Trayvon Martin. It''s finally time to admit that our justice system is broken because it is based on the fears we are unwilling to acknowledge or accept. .
'This post originally appeared on the ooomf blog. “As long as you get your eight hours in.”. I used to hear this phrase a lot. The thinking is that as long as you put in a set amount of time working (usually at least eight hours or more) you will do well at your job and be successful. We learned that eight hours of work a day is what we’re supposed to do almost as soon as we step foot into a classroom.
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
'The following story, posted with permission, was sent to the FUNDSVCS list in response to a question about how to reign in schools and departments at a university that keep their own shadow databases of contacts. The response hit the nail on the head: We started working on folding shadow databases into (Raiser''s Edge, our central database) about 8 years ago.
'The number of low-cost or free online resources and tools available to nonprofits today is astounding. Many nonprofit professionals are overwhelmed by the all choices and as mobile media continues to grow, prepare to be mind-boggled by all the new technology options that will be available to your nonprofit in coming years. That said, to be alerted of new low-cost or free resources and tools available for nonprofits, please subscribe to the Nonprofit Tech for Good 2.0 e-Newsletter [see right col
'My latest contribution to the Stanford Social Innovation Review opinion blog is up! . You can read the post and join the conversation on the SSIR blog or below. —–. The new book I co-authored with Allyson Kapin, Social Change Anytime Everywhere , looks at the way nonprofit organizations can use multichannel strategies for advocacy, fundraising, and community building.
'Image courtesy of StavtrupPortalen. Some of the most current and meaningful stats about nonprofits and the digital realm, from sources such as Nonprofit Tech For Good , Waggener Edstrom , TechSoup , and the Artez Interactive. Social media: 56% of people donated to an organization because they read a story via social media. 59% of people donate after becoming a follower of a nonprofit’s social network.
Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.
If you’re looking for Fundraising Ideas you’ve come to the right place. npEXPERTS: Fundraising Ideas and Marketing Tips from the Pros (#npEXPERTS) is a a 46-page free e-book collaboratively written by a cross-section of npEXPERTS in fundraising, marketing and communications, social media, mobile technology, digital advertising, and more. The npEXPERTS e-book includes Forbes’ most influential, top bloggers, CFRE/ACFREs, animal lovers and association pros, pioneers and innovators, peer-to-peer fu
This post is part 4 in a series of articles pointing out what’s cool about some of my favorite Salesforce apps for nonprofits. Previously, I highlighted favorite features in Nonprofit Starter Pack , Click & Pledge and Causeview , now I’m going to talk about my favorite parts of Soapbox Engage. Truth be told, my favorite thing about Soapbox Engage isn’t a technology feature.
'VisionLink attended the Annual Colorado Nonprofit Association Conference last week to meet many of Colorado''s wonderful nonprofiteers as well as the companies who support them. As always, we attended a few sessions to learn what was going on in the nonprofit world and to hear about the hottest topics in nonprofit technology. One session we attended was hosted by SolveIT and discussed nonprofits and ''the cloud.
Last night, Virginia and I were in a packed auditorium at Stanford watching a preview screening of a terrific new indie feature film, Josh. Josh ??? (Against the Grain), the first feature film by director Iram Parveen Bilal, is set in modern-day Pakistan. Although the movie touches on many social justice issues, Iram made it clear that she didn't want to make another documentary about Pakistan.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!
'AmazonSmile is a new program that enables Amazon shoppers to easily donate 0.5% of their purchases ($.50 per $100 spent) to their favorite U.S.-based nonprofits. With $26.5 billion in sales projected for the fourth quarter for 2013 alone, up to $13.25 million in funds could be raised. Through a partnership with GuideStar USA , over one million nonprofits are already listed in the AmazonSmile database and all shoppers need to do is search for and then select their favorite nonprofit to have 0.5%
#FundraisingFriday is a campaign meant to inspire individuals to commit to donating $10 to one of their favorite nonprofits every Friday. First tweeted in May 2012 from @ NonprofitOrgs , the #FundraisingFriday hashtag has since then been tweeted and retweeted thousands of times. If you are a nonprofit, using the #FundraisingFriday hashtag is a simple way to ask for your supporters to donate and hopefully you’ll be able to convert a few fans, followers, and friends into donors.
'For nonprofit admins that do not have the time to regularly research social media trends, it can be a battle to stay ahead of the learning curve. In addition to the time required to create content for social media and manage social networks, new media managers need at least two hours weekly to research social media trends and best practices. For those nonprofits that allocate staff time, embracing early adoption is key to social media success.
'Some of your best learning on social media occurs when you just start clicking around and see what happens. That’s how I discovered three of the four functions below and when I give in-person trainings on Facebook and demonstrate these functions (with the exception of hashtags since the functionality was just launched last week), there are usually quite a few oohs, ahhs, and “I didn’t know that” in the room.
Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker
Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.
'Until recently the nonprofit pioneers of the Social Web had to mostly rely on their intuition that their social media campaigns were resulting in more dollars raised online, an increase in brand and cause awareness, and higher rates of volunteer recruitment and retention. However, as LinkedIn, Blogger and Myspace all celebrate their 10-year anniversary this year, nonprofits have now had a decade to study and experiment with social media and create systems for successfully launching and tracking
Many nonprofits need social media training - they just don’t know it. There’s always room for improvement and unfortunately overconfidence in social media skills prevent many nonprofit staff from getting training that could significantly increase their social media ROI (Return on Investment). Social media best practices are constantly in flux as tool sets change and algorithms are modified.
'Social media has forever changed how nonprofits and journalists distribute and consume news stories, yet the format of nonprofit press releases has not evolved at all. Almost every communication medium out there has been impacted by the rise of social and mobile media, but not press releases. I think that enterprising nonprofits would be eager to try something new to help your nonprofit stand out from the hundreds of traditional press releases that journalists and media outlets are bombarded wi
Hopefully your nonprofit has grown accustomed to the fact that Facebook is a constant work in progress. That said, some recent upgrades to Facebook Pages have a big impact upon your nonprofit’s presence on Facebook and with the site-wide launch of the new News Feed and Social Graph Search coming soon, many more changes are likely to come. Before you fall behind, make sure that your nonprofit is current with these four recent Facebook upgrades: 1) Turn on “Similar Page Suggestions.&#
Effectively managing cloud technology is getting more complex. From cybersecurity concerns, vendor lock-in, cost increases, or lack of transparency on costs, it can quickly get out of control. Knowing what you can control and finding a platform that’s built with nonprofits in mind is key.
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