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By Becky Brooks , Director of Communications at Animoto , an online video maker that makes it easy to create marketing videos for social media and beyond. Facebook has, for a couple years now, committed to making their platforms “video first.” Unsurprisingly, other networks followed suit. From Twitter to Pinterest to Instagram to LinkedIn, social networks are becoming environments where video content not only thrives, but is expected.
Take a look at our December update for a round up of everything that happened in 2018, an introduction to location mapping, and info on some product updates.
Note from Beth: As we head into the holiday season and year-end giving, I invited Amy Neumann to share some thoughts about giving and her new book, “ Simple Acts to Change the World.” Guest Post: Giving the Gift of Giving by Amy Neumann. “Nothing else in life is such a maker of joy and cheer as the privilege of doing good.” — James Russell Miller.
Rock the Vote has been mobilizing the youth vote for almost 30 years. From GOTV to grassroots organizing, their efforts have helped create unprecedented levels of engagement from young people. We called up Jen Tolentino, Director of Policy & Civic Tech at Rock the Vote to talk about their mobilization strategy and the role of technology in organizing.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Many membership-based organizations are moving to enterprise customer relationship management (CRM) platforms as the foundation for their association management software (AMS). And for good reason. It’s an approach that puts members at the center of an association’s activities. Just consider this: According to the research firm Forrester, CRM is about supporting “the key activities of targeting, acquiring, retaining, understanding and collaborating with customers”.
2018 has been a hallmark year for corporate giving. New records were set in ROI, donor advised funds (DAFs) and other areas as corporations addressed the rising importance of philanthropy in engaging employees, attracting talent, and building brands. Perhaps most importantly, technology has sped up the dissemination and adoption of emerging types of giving such as crowdfunding.
2018 has been a busy year in the data world, especially in the social sector. With new technologies, regulations, and questions arriving seemingly every day, it’s hard to know what’s new challenge is going to pop up next. I suspect that this constant growth and change will continue in 2019 and include some important trends. Here are five themes I’ll be looking out for in the data space next year: 1.
Artificial intelligence (AI) is changing the way we interact with technology in our everyday lives. Leading companies like Netflix and Amazon use AI to connect with consumers and provide the highly-personalized experiences that we’ve all come to expect. As for-profit companies provide these increasingly personalized experiences using AI, your members will expect the same in more areas of their lives ?
In this episode of What’s Next?, Randy and Kathleen Janus talk about social entrepreneurship and how it can be used to tackle some of society’s grandest problems. Also discussed in this episode is earned income , overhead costs, root-cause initiatives and more. Kathleen “Kelly” Janus is a social entrepreneur, author and lecturer at Stanford University’s Program on Social Entrepreneurship.
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
The team at Care2 has put together a list of 10 favorite resources to help you set a killer strategy for 2019. Some contain big ideas, others are more tactical.
In his book, The Responsible Leader , Tim Richardson explains that to create a high-performance culture , you need to plan and prepare for the following moments to ensure the conversations surrounding them are both meaningful and intentional: recruitment and induction of new team members performance management discussions promotion interviews and talent management discussions coaching discussions customer sales presentations handling customer complaints and problems briefings to the press, analy
posted by Emma Mones Class 12 Public Ally. I have always been a very aspirational person, and I have always aspired to do something great with my life. As I grew older and approached adulthood, however, my abstract dreams of “greatness” needed to become something concrete and I still did not know what that looked like or meant. I didn’t know how I could turn ideas into action, but I wanted to learn.
Imagine two nonprofits that are nearly identical. Similar missions, same size, equal marketing budgets. They both have websites that do an admirable job of showcasing their impact. In most obvious ways, these two organizations are twins. But one of them raises much more money online than the other. Why? Online Giving is Worth Your Attention. Last year, only 7.6% of all charitable donations were made online?
Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.
Association members grow and change over time, and their needs grow and change with them. Unless the association addresses these changes, members won’t see the value of their membership. One tried-and-tested way to keep members engaged is providing professional development opportunities – either to improve networking avenues for members or to support them in certification exams.
With less than two weeks before 2019, it's time to identify your New Year's Resolutions for next year. To get you started, how about selecting one or more of these 70 New Year's resolutions for leaders? Perhaps write down five to ten and then between now and January 1, think about which couple you want to work on during 2019. Don't micromanage Don't be a bottleneck Focus on outcomes, not minutiae Build trust with your colleagues before a crisis comes Assess your company's strengths and weaknesse
Hey, you. Yeah you, generous community builder. You, brilliant manager. You, fearless fundraiser. You, playful leader. It's time to make your dreams a reality and apply to become the next executive director of the Santa Cruz Museum of Art & History (MAH). Our board, staff, and community are seeking a new director to join the MAH in 2019. The job announcement is live now , accepting applications on a rolling basis.
As 2018 draws to a close, I was curious to see which of the 160+ articles we’ve published to date this year have been the most read. Our expert contributors covered a lot of topics this year across fundraising, marketing, social media, advocacy, corporate social responsibility, grantmaking, financial management and more – and the list of the fifteen most read mirrors that diversity. .
Speaker: Tim Sarrantonio, Director of Corporate Brand
Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!
Whether your social good organization has a political affiliation or not, your donors do and their behavior (and your fundraising) is impacted by the state of national politics. That is the focus of episode 79 of The sgENGAGE Podcast: How Elections Influence Charitable Giving. In the episode, Steve MacLaughlin, VP of Data & Analytics at Blackbaud, interviewed Jacqueline Ackerman, Assistant Director for Research and Partnerships at the Women’s Philanthropy Institute at the Lilly Family Schoo
In 2018, Blackbaud Healthcare Solutions has taken healthcare fundraisers on a journey highlighting the interconnections that create a truly connected hospital. In all of our sessions, it has become clear that the connected hospital concept, even connected healthcare overall, is about much more than technology, though technology matters. Connected hospitals are also connected through strong relationships between the people that work in them, through programs that connect across departments, throu
Research has found that charitable donors who also give to political campaigns are more generous than donors who don’t give to political campaigns. But how do elections impact charitable giving overall, and what effect does gender have? In today’s episode, we’ll hear from Jacqueline Ackerman, assistant director for Research and Partnerships at the Women’s Philanthropy Institute at the Lilly Family School of Philanthropy.
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