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By Matthew Burnell , F ounder of ClickBid , a mobile bidding provider for online auctions, virtual galas, and in-person events. As a nonprofit, you have undoubtedly heard the term “virtual events” over the past six months. As the global pandemic continues to limit the ability to hold in-person fundraising events , nonprofits are forced to create new and “virtual” giving opportunities.
Having worked with hundreds of organizations, I can tell you that the ones who develop and follow a strong nonprofit marketing plan grow faster and make a bigger impact than those who don’t. Here are 7 steps to create your own with examples.
Photo by Phil Esposito. On Monday, Dana Simmons came downstairs to find her 12-year-old son, Lazare, in tears. He’d completed the first assignment for his seventh-grade history class on Edgenuity, an online platform for virtual learning. He’d received a 50 out of 100. That wasn’t on a practice test — it was his real grade. “He was like, I’m gonna have to get a 100 on all the rest of this to make up for this,” said Simmons in a phone interview with The Verge.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
By Katie Casillas , director of marketing at GolfStatus.org , an event management platform specifically for golf fundraisers. There’s no doubt about it: A lot of time and effort goes into planning a golf event—any fundraising event for that matter. Golf is especially challenging in that it has a number of nuances that can complicate the planning process.
The auction, which began on July 23 and wrapped up on August 25, offered 70 megahertz of Priority Access Licenses (PALs) in the 3550-3650 MHz band. In total, the auction generated $4,585,663,345 from 228 bidders who won a total of 20,625 licenses.
The auction, which began on July 23 and wrapped up on August 25, offered 70 megahertz of Priority Access Licenses (PALs) in the 3550-3650 MHz band. In total, the auction generated $4,585,663,345 from 228 bidders who won a total of 20,625 licenses.
Illustration by Alex Castro / The Verge. As part of Facebook’s latest study on how social media impacts democracy, the company appears to be paying users to log off of its products ahead of the 2020 US presidential election, according to new screenshots posted by Washington Post reporter Elizabeth Dwoskin on Thursday. Earlier this week , Facebook announced that it was partnering with outside researchers to study the impact its social media products have on society during the upcoming US presiden
Visionlink is pleased to begin supporting the work of WestFair Rides, an organization based in Westchester County, New York. WestFair Rides is a collaborative nonprofit organization managing ride choices for older adults and adults with vision impairments. They are working to create a network of sustainable, community-based transportation services, with a goal of promoting lifelong safety, independence, and mobility through mutually supportive relationships with aging-in-place organizations, tow
Samsung gave us an exciting glimpse of the 980 Pro SSD at CES 2020, briefly revealing the drive's underlying technology, read/write speeds and storage capacities. While rumors of a late summer launch have now proved correct, Samsung, in the meantime, managed to find another 500 MB/s increase in the drive's.
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
Transforming classic video game consoles into on-the-go gadget gaming goodness is practically a time-honored tradition — I remember writing about Bacteria’s bulbous portable Nintendo 64 a decade ago. But @GingerOfMods new “Wii Boy Color” (via NintendoLife ) is so clean, so compact, I just have to share it with you. OK, it’s a little bit thicker than an actual Game Boy Color if you count the rear triggers.
Networking is an excellent way to grow, develop, or maintain business relationships. But, with the world trying to figure out a new normal amidst the coronavirus pandemic, most live events have been canceled or postponed indefinitely, leaving networking as something of an afterthought. The event industry has shifted toward hybrid or virtual event formats, but what does that shift mean for networking events?
The most recent leak is brought to us courtesy of Zotac, who appears to have briefly listed several of its GeForce graphics cards based on Ampere. The leak, along with some renders, were spotted by a pair of Twitter users.
Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.
A digital pregnancy test teardown. | @foone ( Twitter ). Pregnancy tests used to be fairly simple sticks you peed on, but the move to digital versions has transformed them into tiny computers almost as powerful as the original IBM PC. Fascinated by the digital era of pregnancy tests, Twitter users foone and xtoff recently pulled apart examples from Walmart and Clearblue to reveal what’s really going on inside.
Hybrid events allow an event organizer to combine a traditional live event with a virtual event. This ability offers a wide range of benefits to both the organizer and the attendees. . While hybrid events are rapidly growing in popularity, they are not without their challenges. One of the most significant issues facing any event, but particularly those in a hybrid model, is that of attendance. .
As everyone knows, Nvidia announced the RTX 3070, RTX 3080, and RTX 3090 at its event on Tuesday, but Videcardz spotted a Lenovo listing for models of its Legion T7 desktops that included an RTX 3070 Ti.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!
Image: CBS. On September 8th, CBS All Access is holding an all-day streaming event to commemorate the 54th anniversary of the premiere of the original Star Trek television show. I’ll admit I skimmed the email announcement until I found what I was looking for: yes, Patrick Stewart aka Captain Jean-Luc Picard will be part of the Star Trek panel discussions and will even reunite with Jonathan Frakes aka William Riker aka Number One aka Ensign Babyface.
For years, we have seen consumer buying habits shift towards more subscription-based purchases with companies such as Netflix, Blue Apron, and many others. Here at Network for Good, our big question has been, can subscription as a service (SAAS) tactics be used to increase recurring donors and revenue among small nonprofits? This year, we have been proud to partner with the Bill & Melinda Gates Foundation to develop a methodology; analyze existing programs; conduct surveys, interviews, and r
What does a cattle ranch have in common with computers? Admittedly not much, but that didn't stop a couple of college dropouts from capitalizing on the concept to create a lucrative business that would reshape how consumers perceive and purchase personal computers.
Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker
Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.
Photo by Andrew Hawkins / The Verge. “Hey Google, how do you compete with Tesla?” When the invitation came to drive the Polestar 2 , the new luxury electric vehicle from Volvo, I jumped at the chance. The drive would be about 120 miles roundtrip from the company’s new pop-up spot in Midtown Manhattan to Storm King, a vast sculpture garden about an hour north of the city along the Hudson River.
Most businesses think that users get their first impression of the company when they land on their homepage. But that’s not entirely true. In fact, the first impression is formed somewhere else: on Google’s Search Engine Result Page (SERP). . Brand SERPs are the first touch-point between your business and search users. So, Google strives to present a comprehensive picture of your company to ensure that users make informed decisions.
Palm, the inventor of the Palm Pilot, is one of the earliest and most successful personal digital assistants which made the name "Palm" synonymous with PDAs, a leading handheld computing form factor for nearly a decade and the precursor to the modern smartphone.
Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.
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