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Learn how to create the ultimate nonprofit video marketing strategy with our guide, as well as getting inspired with the five best nonprofit videos we've seen.
To the layman UX and SEO (if they even understand what they mean) sound like two entirely unrelated things. The one is about some plumber jabbing away at their phone, while the other is about satisfying the algorithms of a company in Silicon Valley. But we know better. At its core they’re down to the same thing. That’s because the layman doesn’t realize that what Google cares about is ultimately what will satisfy that plumber.
Recently I had the opportunity to sit down with Steve Boland of Next in Nonprofits to discuss WordPress. I loved this topic because the landscape of website CMS’ is quite confusing, but WordPress can be a great choice for most nonprofits, regardless of size or budget. A few of the topics we touched on include: Custom vs. Theme vs. Divi. Vetting plug-ins.
I had the honor to be the opening keynoter for the first-ever Good Tech Fest , which was held in Detroit on May 22, 2018. It was a blast to be with an entire conference full of social good software and data people from around the world. Using Software and Data to Change the World We are in an amazing time. Society is a buzz about new technology: artificial intelligence, machine learning, blockchain, autonomous cars, the surveillance state, and more.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
For some things, spontaneity is highly desirable, but any fundraising professional will tell you that planning a campaign isn’t one of them. Having a detailed strategic plan in place before embarking on a fundraising campaign can be a huge determinant of its success, even before the first dollar is raised. But it isn’t enough to have a rough idea of messaging, an incomplete timeline, some scheduled tweets, and an arbitrary fundraising goal.
In the competitive world of startups, founders should focus on core business operations without distractions. But at the initial stages of business expansion, funds, and staff are limited. It’s the problem that drives most startup owners to wear too many hats and try to do it all as a way of saving money and time. As a startup founder, you must be careful.
In the competitive world of startups, founders should focus on core business operations without distractions. But at the initial stages of business expansion, funds, and staff are limited. It’s the problem that drives most startup owners to wear too many hats and try to do it all as a way of saving money and time. As a startup founder, you must be careful.
posted by Jarrett R. Ransom, MBA President & CEO, The Rayvan Group. If your nonprofit is serious about long-term sustainability, succession planning needs to be part of the overall plan for the organization. The team has poured their hearts and souls into setting goals, developing strategies, and recruiting staff and volunteers, only to have all that work potentially go to waste when a leader leaves the organization.
The last few months I have been honored to serve on a team as a trainer, a team lead by Leadership Learning Community with the purpose to activate a network focused on the intersectionality of equity, well-being, and health. This concept is very exciting to me as I’ve noticed in my own work as a trainer focusing on well-being and self-care, how these topics intersect with other disciplines.
You know that person in the office who seems to hear about everything first? The one who’s always reading something interesting, always has the best links to send, and knows about all the new trends before you’ve even made sense of the old ones? We know their secret - and we’re going to let you in on it. They all get great newsletters. “Sure,” I hear you say.
You probably noticed the recent video that asked people whether they heard “Yanny” or “Laurel.” It would have been hard not to. That tiny piece of audio drove more than 10 million views, inspired countless memes, created conflict between friends, and even re-surfaced the Greek composer Yanni for a new generation. Seeing this, you might think that we’re in a golden age of sharing when any random image or video has the potential to grab an audience and with a little luck spread like a contagion.
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
From Jay Miletsky's book, 101 Ways to Successfully Market Yourself , here 10 tips for projecting an effective professional image : Discipline yourself to be positive and enthusiastic. In tense situations choose positive responses by maintaining perspective and getting along well with others. Acknowledge mistakes and shortcomings and learn how to correct them.
According to the most recent Fundraising Effectiveness Report , nonprofits claimed a 45.5% donor retention rate in 2017. In other words, of all the donors who made a gift to a particular nonprofit in 2016, only 45.5% made another gift during 2017. This unimpressive donor retention rate—one that hasn’t snuck north of 50% in more than a decade—hounds most nonprofits.
Non-partisan civic engagement efforts are so important to the health of our democracy, but how do you protect your canvassers from the record-breaking summer heat? Here are five tips for keeping you and your canvassers safe while they're engaging voters and knocking doors. 1. Stay hydrated. Make sure that you and your canvassers have access to plenty of cold water.
Note from Beth: Momsrising continues to forge ahead with innovative and effective ways to use social media for engagement and results. Here’s a guest post that shares how they are using Facebook Live. Facebook Live: A Tool for Parent Mobilization and Engagement in Diverse Communities Guest Post by Jeannina Perez, Senior Campaign Director. MomsRising.Org / MamásConPoder.Org.
Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.
According to Flavio Martins , the author of the new book, Win The Customer , the most important team building hour of the day is lunch hour. He explains (using insights from Joel Spolsky ) that, "great workplace cultures and places where people love to work are environments where people are emotionally involved, happy and excited to come to work. One of the keys to achieving this is getting to know each other as individuals and a part of a team.
Four years ago, the only thing major gifts officers and direct marketing teams shared was the office bathroom. In 2014, when Sea Change Strategies released The Missing Middle: Neglecting Mid-Level Donors Is Costing Non Profits Millions , we found a miles-wide tactical and cultural gap between direct marketers and major gifts officers that was leaving many mid-level programs in a lurch.
We live in a digital world, and while tried and true tactics like direct mail and telemarketing aren’t going away anytime soon, donors and activists increasingly expect nonprofits to communicate with them through digital mediums. Digital engagement with donors, volunteers and supporters requires a proactive approach to be successful, particularly because of the quickly evolving nature of the online world.
The book, The Decision Makeoever , by Mike Whitaker presents a fascinating look at decision making and the importance of decision size and timing. As you read the book, you'll gain a better understanding of: The power of decisions Why we make bad decisions How to deal with bad decisions How to deal with regret How to take control of decision making How goals and decisions can help each other Perhaps the most significant part of the book is the author's perspective on goals. " Knowing your goals
Speaker: Tim Sarrantonio, Director of Corporate Brand
Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!
Your employees have lots of ideas. So, be sure you provide the forums and mechanisms for your employees to share their ideas with you. Hold at least a few brainstorming sessions each year, as well. And, when you are brainstorming with your employees, try these five tips : Encourage ALL ideas. Don't evaluate or criticize ideas when they are first suggested.
For social services organizations such as food banks, shelters, and community centers, managing data well is a critical part of keeping their doors open to members of the community in need of their services. Effective fundraising, member engagement, and volunteer management all hinge on the ability to collect and easily utilize information about supporters in both online and offline interactions.
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