Deepen the Donor Relationship by Focusing on the Donor Journey
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SEPTEMBER 17, 2023
A solid donor relationship is the backbone of successful fundraising. When donors feel like they’re making a difference and that they’re valued for their contribution, they stick around and keep giving. Just like any other relationship in life, your relationships with your donors should be mutually beneficial and enjoyable. That means you should think about what your donor gets out of your relationship.
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