7 “Must Do’s” When Thanking Donors To Win Their Heart and Set Up Future Gifts
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APRIL 23, 2023
There are two parts to thanking donors: Connecting with the donor’s brain by providing a gift receipt and more importantly, touching the donor’s heart by letting them know they are heroes for giving to your organization’s cause. You make the brain connection when you give them the data they need for their records. You spell their name correctly and thank them promptly.
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