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Early in my career, I was drawn to the nonprofit world. My attraction centered around the idea of sharing. Competition defines even the friendliest corporate relationships. Associations have a happier orientation to their community. We can learn and grow from each other’s experiences.orgCommunity exists to promote those opportunities. Our C-Suite Circles bring leaders together […].
Meta has quietly announced that the Facebook Fundraiser functionality is being expanded to Instagram. If your nonprofit is eligible for Instagram Charitable Giving Tools, then your supporters can now create fundraisers for your nonprofit. According to Meta: We’re expanding the set of nonprofits that people can fundraise for on Instagram. In the coming weeks, you’ll now be able to raise money for more than 1.5 million organizations by adding a fundraiser to a post.
Segmentation is about talking to different audiences in different ways, depending on who they are and how they might be interested in your cause. Email communications are most effective when you personalize the message, information and asks based on what you know about the audience.
The best way to build and maintain an engaged audience is to keep them on their toes right? Don’t let your viewers relax for a second. Give them a promo jab, a marcom right hook, and just when they’re on the ropes — POW! —an educational uppercut. Ding! Ding! Ding! The content belt is yours. The crowd goes wild…. OK, back to the real world. When it comes to the content subject matter and other creative choices like format and visual treatment, it does help to switch things up and subvert expectat
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Below are the notes from the “10 Digital Marketing & Fundraising Trends to Watch in 2022” webinar presented by Heather Mansfield on December 1. The webinar was designed as a supplemental course to the webinar series required to earn a Certificate in Digital Marketing & Fundraising. To purchase the recording, please email your request to Heather Mansfield.
Below are the notes from the “10 Digital Marketing & Fundraising Trends to Watch in 2022” webinar presented by Heather Mansfield on December 1. The webinar was designed as a supplemental course to the webinar series required to earn a Certificate in Digital Marketing & Fundraising. To purchase the recording, please email your request to Heather Mansfield.
Instead of marketing resources being devoted to an annual golf tournament, Nicole Williams, associate director of foundation relations and communications, pivoted the organization’s strategy and resources. That campaign earned her NonProfit PRO’s Marketer of the Year.
Apple Inc. CEO Tim Cook attends China Development Forum (CDF) 2018 | Photo by Visual China Group via Getty Images/Visual China Group via Getty Images. Tim Cook has pushed Apple’s value within close range of $3 trillion, and a lot of that has to do with the former operations lead’s ability to manage a relationship with China, where many of its products are made and, increasingly, many of them are sold.
From September 2021 until now, the York Regional Police have already encountered five cases where suspects used Apple AirTags to track vehicles they were allegedly planning to steal. Thieves put the trackers on publically parked cars and situate the device in out-of-sight places, including trailer hitches, bumpers, and gas cap.
Date: Wednesday, January 26, 2022. Time: 1pm EDT / 10am PDT (2 hours). Presented by: Heather Mansfield , Founder of Nonprofit Tech for Good. Cost: $30 (USD). This is the first of three webinars in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits. Those who register for all three webinars will earn a Certificate in Digital Marketing & Fundraising from Nonprofit Tech for Good.
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
The COVID-19 pandemic put a variety of financial strains on nonprofits. For Ronald McDonald House Charities Bay Area, it was facing a $1.4 million shortfall due to event cancellations and volunteer restrictions. However, Bri Seoane, the nonprofit’s vice president of development and strategic partnerships, knew that the sick children and the families her organization supported still needed housing, food and lifesaving pediatric care.
Image: Microsoft. Microsoft is testing a redesign of its venerable Notepad app , adding some welcomed modern features like a dark mode, a better search / find and replace interface, better undoing, and more. While the visual updates like the addition of dark mode, updated right-click menu, and Windows’ new theme-adopting material are nice, the functional updates will probably be the biggest upgrade to anyone who actually writes in Notepad.
If you run a professional association, you know that one of the best member benefits you can offer is the opportunity to network. Now, in-person association networking events can be a bit of a hassle to organize. Not to mention, sometimes they’re.
Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.
Are board members' expectations fair and realistic about what is involved with the board treasurer job and who should take on this role? Here are four of the most commonly shared myths about nonprofit board treasurers.
Illustration by Alex Castro / The Verge. Security teams at companies large and small are scrambling to patch a previously unknown vulnerability called Log4Shell, which has the potential to let hackers compromise millions of devices across the internet. If exploited, the vulnerability allows remote code execution on vulnerable servers, giving an attacker the ability to import malware that would completely compromise machines.
In order to hit your end-of-year fundraising goals, you need to get your asks in front of people when they’re feeling especially generous. And because nonprofits like yours see a significant increase in the number of donations during the last month of the year, that means sending more emails than you normally do. . Further, depending on your organization’s size and constituency and what your supporters may have told you about their communication preferences, you should consider sending more emai
Does your movie or show look too real? That's motion smoothing or video interpolation, aka the Soap Opera Effect. Here's what it is and how to turn it off.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!
With a growing frustration toward the mistreatment of vulnerable populations in programming, our guests will share their expertise about potential misconduct, particularly with child sexual abuse, and how your nonprofit can make sure it has the proper guardrails in place.
Screenshot: Jay Peters / The Verge. Fortnite’s big chapter-ending event just ended, and it was a big one. After an all-out war against UFOs, zombies, and the Cube Queen, players were saved in a rescue mission led by Dwayne Johnson. (Well, his in-game character.) Then, the island flipped over. The event. Let’s back up a bit. The game’s latest season has been all about the cubes , and right when the event loaded up, a mysterious giant blue cube spawned on the map next to all of the players in my l
When Microsoft first announced Windows 11, it made a big selling point that it would open the Microsoft Store to apps built using a variety of desktop and web technologies. At the same time, it also promised to bring Android apps to Windows 11 users via Amazon’s Appstore.
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Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker
Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.
Holy fraud signal, superhero! This guide highlights five ways to create a fraud-alert environment for your organization. Despite best intentions, fraud affects your mission, your donors, and community trust. The good news? Everyone can be a superhero by reducing risks and opportunities for fraud to occur. Download this whitepaper now.
WhatsApp has launched a new pilot that lets a “limited number” of people in the US send and receive money from within a chat using cryptocurrency. The feature is powered by Novi, Meta’s digital wallet that launched as a pilot six weeks ago , with payments made using Pax Dollars (USDP) , a stablecoin pegged to the US dollar issued by Paxos. The news was announced by Novi’s incoming head Stephane Kasriel and WhatsApp’s Will Cathcart.
My point of entry into the nonprofit sector started as a volunteer. To cut a long story short, in 2010 I contracted Meningitis and overnight I went from being a fitness teacher to being on death’s door. Fortunately, I made a full recovery but after this life changing experience I was left with the profound impression that I could and should do more to help others. .
The metaverse will redefine how people use and interact with the internet and augmented realities. But will it affect smart home tech? Here's what we think.
Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.
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