Why Your Nonprofit Should Retweet Its Own Tweets – and How to Do It
Nonprofit Tech for Good
MAY 15, 2018
One of the most frequent questions asked by nonprofits is: Can I tweet the same content more than once? Most nonprofits only tweet a new blog post, website article, or infographic once (maybe twice) out of fear of appearing spammy on Twitter. However, when you look at the science of Twitter and recognize that the peak lifespan of a tweet is 15 minutes (meaning, you’re most likely to get retweeted within the first 15 minutes after posting your Tweet), you can conclude that only posting new
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