Giveaways and Gimmicks Are Short-Lived Solutions—Strong Membership Initiatives Begin With the Basics
.orgSource
FEBRUARY 9, 2021
From VIP clubs to fancy swag and tiered pricing, the tactics to win members’ hearts are only limited by imagination. When the economy, technology, or social disruption, like the pandemic, threatens to come between us and our reason for being, a little panic is understandable. But before you load on the giveaways and short-lived solutions, […].
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