How Water.org Adapted Their Social Media Content Strategy in Response to COVID-19
Nonprofit Tech for Good
JULY 13, 2020
By Moree Lambeth , Senior Content Creator at Water.org. The COVID-19 pandemic has fundamentally changed the way organizations execute their social media plans. Posting without a mindfulness of the trending topics and conversations can cause organizations to appear insensitive and tone-deaf. The current social media environment has caused non-profit marketers to re-evaluate their content aware of the acute conversations being had on every channel, at a global level.
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