7 Keys to an Effective Social Media Ambassador Program
Nonprofit Tech for Good
JULY 5, 2019
By Melissa Russom , a communications strategist who helps nonprofit organizations clarify their brand and message to engage more meaningfully with the people who matter most to them. We trust people more than we trust companies. It’s that simple. . In fact, according to Nielson , 92% of people claim they trust personal recommendations and other earned media, while just over half trust messages found on a company’s website or sent via email.
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