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By Melissa Russom , a communications strategist who helps nonprofit organizations clarify their brand and message to engage more meaningfully with the people who matter most to them. We trust people more than we trust companies. It’s that simple. . In fact, according to Nielson , 92% of people claim they trust personal recommendations and other earned media, while just over half trust messages found on a company’s website or sent via email.
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Close your eyes for a moment and imagine this: What would the world look like if your nonprofit achieved maximum influence ? What injustices would be eradicated? What demographics would be uplifted? What core values would become universal?
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Why cross-selling is important for organizations to increase revenue and improve member retention. According to Fortune magazine, Amazon consistently ranks as the second most admired retailer in the world. One of the methods that the retail giant uses is cross-selling. According to Fortune magazine , Amazon consistently ranks as the second most admired retailer in the world.
When you start reading Mark Thompson’s and Brian Tracy’s book, Now…Build a Great Business! , you may feel like you are reading 200 pages of Blog posts, but the bite-sized approach to providing tools, practical steps and ideas, rather than theory, is precisely the authors’ intended approach. The book thoroughly explains the seven keys for how to achieve business success : 1.
Recently, I was asked to conduct a social media marketing workshop at Planet Philanthropy (an annual conference for fundraising professionals by. AFP Florida. ). Obviously, I was flattered, but also anxious to deliver a lecture that could bring true value to nonprofit professionals. . After what felt like hours of agonizing over potential topics, one of my coworkers suggested the idea to discuss common social media mistakes we see our clients making all the time!
Technology will keep evolving with time, creating a gap between what you know today and what you must know tomorrow. It is inherent that technology advances will bring- skill gaps, which if not bridged within time, can be very perilous for any industry, especially the manufacturing industry.
Beekeeping Association Management Software is an all-in-one management tool to help you eliminate and streamline administrative tasks from your workload to save you time and money.
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
A lot of companies struggle when creating their mission statement. Author Peter F. Drucker provides the following good advice in one of my favorite book's of his, The Five Most Important Questions You Will Ever Ask About Your Organization :" Every mission statement has to reflect three things : Opportunities Competence Commitment In other words, he explains: What is our purpose?
As a nonprofit professional, the task of managing and expanding your donor network often surfaces, and it can seem a bit overwhelming at times. Your team devotes countless hours to stewarding donors, cultivating relationships, and developing solicitation strategies. But, without the proper data to guide you, these labors can be fruitless!
posted by Bo Buchanan Spring 2019 Alumnus, ASU Master of Nonprofit Leadership & Management. A 2015 Stanford study on boards of directors in nonprofit organizations found that “over two thirds (69 percent) of nonprofit directors say their organization has faced one or more serious governance related problems in the past 10 years.” In fact, according to management consultant Peter Drucker, “Boards of nonprofit organizations malfunction as often as they function effectively.”.
Beekeeping Association Management Software is an all-in-one management tool to help you eliminate and streamline administrative tasks from your workload to save you time and money.
Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.
Hiring Greatness is the book by David E. Perry and Mark J. Haluska , who combined have closed more than 1,800 hiring search projects. In their book, the authors share their guide for how to attract, recruit and retain star executives. They advise that it is far more important that a leadership candidate possess specific intangible core attributes, than just decades of industry experience.
I spent last week with the OF/BY/FOR ALL team at the Skid Row School for Large Scale Change. At the end of the training, we each wrote a statement in the form of “I used to believe / now I believe.” I wrote: “I used to believe that leading large-scale change was about cultivating and sharing my energy and passion. Now I believe it is about building platforms for partners to hone, grow, and share theirs.
I left private legal practice for nonprofit fundraising to get away from the less relational aspects of the service provider-client relationship. Steep billing rates, adversarial positions, and dense subject matter hindered my ability to be really great at my job, so I turned to more mission-driven work in the nonprofit sector. I thought nonprofit fundraising was the opposite of lawyering.
Date: Tuesday, August 13, 2019. Time: 1pm EDT / 10am PDT. Presented by: Gary Wohlfeill. Fundraiser for: Wildlife SOS (Donation Optional). #GivingTuesday is a global day of giving fueled by the power of social media and collaboration. And given the inherent social nature of #GivingTuesday, it’s the perfect opportunity for nonprofit’s to use online fundraising tools in order to leverage all of the social fundraising opportunities that come with them.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!
Author and leadership expert Jim Collins defines Level 5 leaders as those who: Pursue goals with the ferocity of lions while displaying the humility of lambs. According to Collins, who has studied leadership for more than 25 years, this level of leader is a rare breed. This is a leader who: Bestows credit generously Shoulders blame responsibility Puts organization before self.
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To help you bring out the best in your team, you need to get close and understand their skills, abilities, and motivations. So, the authors of the book, Your First Leadership Job , recommend you hold getting-to-know-you conversations with each of your direct reports. Ask these open-ended questions. Let each team member know the purpose of the meeting in advance.
Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker
Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.
“Brand helps us engage customers and employees, unleash our competitive advantage, and fuel enduring growth,” explains Lindsay Pedersen, author of the new book, Forging An Iron Clad Brand: A Leader’s Guide.” “And yet, despite this power of brand, it is grossly underused. Few leaders leverage brand fully, believing (wrongly) that brand is squishy and elusive,” adds Pedersen.
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