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According to the soon-to-be-released 2018 Global Trends in Giving Report , 18% of donors worldwide have donated to a nonprofit through Facebook Fundraising Tools. Of those, 40% say they are very likely to donate again directly through Facebook. 48% say they are somewhat likely. Whatever your personal feelings are about Facebook (love, hate, ambivalent), it’s clear that as a revenue stream for nonprofits, Facebook has sticking power.
Want to start harnessing the power of Facebook for associations? Here are the five best practices you need to apply to your nonprofit's Facebook strategy today.
Many people dream of building a business. Many others dream of living on a sunny island. But those who dream of doing both need look no further than Aruba. Located just 18 miles off the coast of Venezuela, the tiny Caribbean island has been making serious waves over the past few years. But unlike its neighbor which has made headlines for its economic, political, and social crises, Aruba has been in the spotlight for a different reason: innovation.
Recently I had the opportunity to sit down with Steve Boland of Next in Nonprofits to discuss WordPress. I loved this topic because the landscape of website CMS’ is quite confusing, but WordPress can be a great choice for most nonprofits, regardless of size or budget. A few of the topics we touched on include: Custom vs. Theme vs. Divi. Vetting plug-ins.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
I had the honor to be the opening keynoter for the first-ever Good Tech Fest , which was held in Detroit on May 22, 2018. It was a blast to be with an entire conference full of social good software and data people from around the world. Using Software and Data to Change the World We are in an amazing time. Society is a buzz about new technology: artificial intelligence, machine learning, blockchain, autonomous cars, the surveillance state, and more.
For some things, spontaneity is highly desirable, but any fundraising professional will tell you that planning a campaign isn’t one of them. Having a detailed strategic plan in place before embarking on a fundraising campaign can be a huge determinant of its success, even before the first dollar is raised. But it isn’t enough to have a rough idea of messaging, an incomplete timeline, some scheduled tweets, and an arbitrary fundraising goal.
For some things, spontaneity is highly desirable, but any fundraising professional will tell you that planning a campaign isn’t one of them. Having a detailed strategic plan in place before embarking on a fundraising campaign can be a huge determinant of its success, even before the first dollar is raised. But it isn’t enough to have a rough idea of messaging, an incomplete timeline, some scheduled tweets, and an arbitrary fundraising goal.
In today’s landscape of mobile and online technology, nonprofits are flooded with a large variety of choices for almost any solution they can think of. This principle applies similarly to the event management and fundraising spaces. In this article, we’re going to share: Why nonprofits are investing in mobile giving to reach their fundraising goals.
Learn how to create the ultimate nonprofit video marketing strategy with our guide, as well as getting inspired with the five best nonprofit videos we've seen.
To the layman UX and SEO (if they even understand what they mean) sound like two entirely unrelated things. The one is about some plumber jabbing away at their phone, while the other is about satisfying the algorithms of a company in Silicon Valley. But we know better. At its core they’re down to the same thing. That’s because the layman doesn’t realize that what Google cares about is ultimately what will satisfy that plumber.
Mobile phones and 24/7 connectivity blur the lines between personal and work time, especially during summer break or vacation. And according to recent poll s, some 62% of people check their work email while on vacation. And that can ruin your time at the beach and more importantly prevent you from reaping the full benefits of taking break. In the Happy Healthy Nonprofit: Strategies for Impact without Burnout , Aliza Sherman and I did a deep dive into the research literature about the proven lin
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
It can be tough to convince yourself to subscribe to a newsletter—especially if you already have dozens of them flooding your inbox each week. But there are reasons why we and millions of others subscribe: they provide useful, concise information; we know when to expect them; they can be sleek and pretty. It seems like just about every company on the planet has a newsletter now-a-days, but there are some that are just plain better.
Is your donation page holding you back? No? Are you sure? Too many nonprofit donation pages are suffering from common donation page problems like unresponsiveness, length, general clutter, and even security issues that put potential donors off and sap resources away from causes that matter. The time to improve and optimize your donation page is now.
Navigating through the digital landscape can be a little murky at times. These channels are constantly evolving requiring you to keep pace with industry knowledge, insights, and best practices. It requires hard work and continuous effort and adjustments to your plans if you want to be successful and that hard work will pay off. According to a recent study , overall revenue from online fundraising grew by 23% in 2017, which marks 6 years of growth.
You can now ask questions and run surveys from your Wild Apricot admin account, thanks to our new Polls feature. Find out how to start creating polls, and get some inspiration on ways to use them.
Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.
Amazon’s unrelenting efficiency, obsession with automation, and brutal pricing strategies have helped it disrupt or dominate industry after industry, which began with books way back in 1997. Over the next year, it’s bringing those tactics to bear on the organization’s latest target: the advertising industry. To thrust its way into a sector that is overwhelmingly controlled by Google and Facebook, Amazon is making brazen new moves into self-serve programmatic advertising.
The Pew Research Center has released a research report called “ The Future of Digital Life and Well-Being.” Pew interviewed technology experts and scholars (including me) about the benefits and drawbacks of our digital lives. The expert predictions about the impact of the internet over the next 10 years came in response to questions asked by Pew Research Center and Elon University’s Imagining the Internet Center in an online canvassing conducted between Dec. 11, 2017, and Jan. 15,
posted by Jarrett R. Ransom, MBA President & CEO, The Rayvan Group. If your nonprofit is serious about long-term sustainability, succession planning needs to be part of the overall plan for the organization. The team has poured their hearts and souls into setting goals, developing strategies, and recruiting staff and volunteers, only to have all that work potentially go to waste when a leader leaves the organization.
You know that person in the office who seems to hear about everything first? The one who’s always reading something interesting, always has the best links to send, and knows about all the new trends before you’ve even made sense of the old ones? We know their secret - and we’re going to let you in on it. They all get great newsletters. “Sure,” I hear you say.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!
Deep down, nonprofits begin from the same place: a need to propel change. As organizations grow, the mission is seemingly the primary driver behind recruiting support. However, don’t assume the mission alone will sustain that connection—organizations should never lose sight of customer experience. Though nonprofits tend to speak less about branding than for-profits do, they’re still bound by branding rules.
You see them every day. On Instagram, on Facebook and IRL (in real life). Organizations that seem to win at marketing their mission and their programs. They are everywhere and their donor family (and budget) is large! Here are the three things they're doing right — and how you can too!
Arguably everyone experiences financial challenges at one time or another. For some, the challenges are relatively small and insignificant. For others, money issues become big, scary and stressful. No matter where your income-to-spending ratio currently sits, one thing remains true — you can save more money. Even if you’re someone who saves every month and thinks you’re on top of your finances, the eight applications below will help you keep more dollars in your bank and cash in your wallet. #1
NYC Event: On Thursday, July 12th, Allison Fine and I will be leading an event at the NYC Tech Club on Bots, AI, and Nonprofits. If you are in NYC, you are invited to join us ! We will be talking about emerging best practices for using bots and artificial intelligence for nonprofits for fundraising, marketing, program delivery, advocacy, and internal management.
Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker
Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.
According to industry research , 63% of marketers say generating traffic and leads to their website is their top marketing challenge. Meanwhile, 40% say they struggle to prove the ROI of their digital marketing initiatives. That’s why In this article I’ve put together a list of 5 practical reasons why digital marketing fails to get results with actionable solutions to move you towards success.
World Central Kitchen was founded by chef and activist José Andres in the aftermath of the 2010 earthquake in Haiti. Since then the organization has grown to work in 10 different countries. Using the expertise of its Chef Network, WCK works to empower people to be a part of the solution with a focus on health, education, jobs, and disaster relief. I called up Jeanette Morelan from WCK to talk about food as an agent for change and some of their recent work around the world.
Here’s a hard truth: at some point, if it hasn’t happened already, a potential donor will tell you “no” when you ask for money. It stings, but it’s a normal part of life in the nonprofit sector. And while this may feel like the end of the world at first, with the right attitude , you can turn that rejection into a positive learning experience. First thing’s first, it’s important to identify the different types of “no”—sometimes not all hope is lost.
Effectively managing cloud technology is getting more complex. From cybersecurity concerns, vendor lock-in, cost increases, or lack of transparency on costs, it can quickly get out of control. Knowing what you can control and finding a platform that’s built with nonprofits in mind is key.
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