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'Until recently the nonprofit pioneers of the Social Web had to mostly rely on their intuition that their social media campaigns were resulting in more dollars raised online, an increase in brand and cause awareness, and higher rates of volunteer recruitment and retention. However, as LinkedIn, Blogger and Myspace all celebrate their 10-year anniversary this year, nonprofits have now had a decade to study and experiment with social media and create systems for successfully launching and tracking
'Does your nonprofit send mobile-friendly email? You’ve likely heard about the importance of being mobile-friendly to engage constituents. Maybe even that: Mobile email opens are predicted to surpass desktop opens this year. Email click-throughs are lacking on mobile devices. Nonprofit email click-through rates declined in 2012 (as did conversion rates).
'Earlier today, I attended the American Foundation for the Blind’s (AFB) National Leadership Conference in Chicago where I received the 2013 Migel Medal. The Migel Medal, often called the highest honor in the blindness field, is awarded annually to one or two individuals whose careers exemplify exceptional accomplishments in the field. It was named for the first board chair of AFB, M.C.
This post is part 4 in a series of articles pointing out what’s cool about some of my favorite Salesforce apps for nonprofits. Previously, I highlighted favorite features in Nonprofit Starter Pack , Click & Pledge and Causeview , now I’m going to talk about my favorite parts of Soapbox Engage. Truth be told, my favorite thing about Soapbox Engage isn’t a technology feature.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
'Our round-up of 33 free nonprofit webinars for May includes topics such as: recruiting professional volunteers, e-strategy, inbound marketing, Facebook for executive staff and much more.
'In February I found myself seeking air-conditioned sanctuary in the Dar Es Salaam offices of Kinu , a co-working space and business accelerator, talking with Co-Founder and Community Manager John Paul Barretto. In a stream of conscience verse reflecting his holistic thinking on the subject, John Paul outlined the numerous challenges facing the development of a tech. industry in Tanzania.
'In February I found myself seeking air-conditioned sanctuary in the Dar Es Salaam offices of Kinu , a co-working space and business accelerator, talking with Co-Founder and Community Manager John Paul Barretto. In a stream of conscience verse reflecting his holistic thinking on the subject, John Paul outlined the numerous challenges facing the development of a tech. industry in Tanzania.
'Social media has forever changed how nonprofits and journalists distribute and consume news stories, yet the format of nonprofit press releases has not evolved at all. Almost every communication medium out there has been impacted by the rise of social and mobile media, but not press releases. I think that enterprising nonprofits would be eager to try something new to help your nonprofit stand out from the hundreds of traditional press releases that journalists and media outlets are bombarded wi
'The much-anticipated 2013 eNonprofit Benchmark study was released last week. It contains online fundraising, advocacy, email, social, and mobile results from 55 U.S.-based national nonprofits in 2012. Nonprofits often use this study to benchmark their own online activities and fundraising ideas. One of the eye-catching findings from the study was the steep decline in the performance of fundraising emails in 2012.
'This post originally appeared as part of an online debate about How Big Data Can Have a Social Impact, which the Harvard Business Review Blog Network hosted jointly with the Skoll World Forum on Social Entrepreneurship. Right now I''m in Oxford, England, for the annual Skoll World Forum! Big Data is all the rage in Silicon Valley. From Facebook to Netflix, companies are tracking and analyzing our searches, our purchases, and just about every other online activity that will give them more insigh
'6 weeks ago, I began a series of blog posts highlighting different Salesforce apps I’ve been working with at KELL Partners since leaving Blackbaud/Common Ground behind six months ago. Here’s a summary of those posts and the features I highlighted, in case you missed any: Part 1: Nonprofit Starter Pack – Opportunity payments. Part 2: Click & Pledge – Contact matching.
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
'Visuals can add value to your website - capturing attention and helping visitors understand your mission or message. Here are some thoughts and tips on creating and sourcing visuals.
Note from Beth: I made a personal goal for myself to get past my dislike of spreadsheets and become more fluent. First I had to “ Stop Fearing the Spreadsheet ” and then started to interview nonprofit data nerds about their Excel secrets. Why get good at Excel? Even if you are using a paid tool measure your results, knowing how to use a spreadsheet well will be invaluable to your measurement program.
Hopefully your nonprofit has grown accustomed to the fact that Facebook is a constant work in progress. That said, some recent upgrades to Facebook Pages have a big impact upon your nonprofit’s presence on Facebook and with the site-wide launch of the new News Feed and Social Graph Search coming soon, many more changes are likely to come. Before you fall behind, make sure that your nonprofit is current with these four recent Facebook upgrades: 1) Turn on “Similar Page Suggestions.&#
'This post was written in collaboration with Bryan Snyder, Senior Marketing Analyst for Blackbaud. It’s an easy trap to fall into, and I can’t help to think we share the blame. The conversation around email performance is wrong: open and click-through rates alone do not show constituent engagement. In a couple of weeks, the 2013 Blackbaud Online Marketing Benchmark Study will be released (previously the Convio Online Marketing Benchmark Study ).
Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.
'It’s almost impossible not to be impressed with Javier Agüera , a 20-year-old technology entrepreneur and engineering student from Madrid. I certainly was when I met up with him in the Spanish capital last week, and so was European Commission VP Neelie Kroes, who singled him out a few months ago to spread the word about him after a WSJ video interview recorded at the Mobile World Congress in Barcelona.
'This post is part 6 in a series of articles pointing out what’s cool about some of my favorite Salesforce apps for nonprofits. Previously, I highlighted favorite features in Nonprofit Starter Pack , Click & Pledge , Causeview , Soapbox Engage and Conga Composer. Now I’m going to talk about my favorite parts of Apsona for Salesforce.
'Just in time for National Volunteer Week, we''ve developed a new resource - a Volunteer Appreciation Guide - to help with volunteer recognition planning.
'As the leader and voice for your nonprofit organization, should you as the CEO or executive director use social media as part of your organizational or personal leadership tool set? Certainly, your marketing communications staff has talked about the benefits of effective social media integration that personalizes your organization’s brand with the voice of its leader – you.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!
'At least 15% of all traffic to nonprofit’s websites now occur on mobile devices and across all sectors mobile is set to surpass desktop browsing in 2014. Over the last few years as I have studied the rapid rise of the Mobile Web , I have become more of an advocate of launching a responsively designed website over launching a mobile site separate from a desktop site.
'As you all know by now, the bombs set off during the Boston Marathon yesterday were a horrible thing. People were injured. People died. Our world has changed again. Many took to social media to share news quickly to say that they were okay, instructions on how to find help and how to give help. Some posted prayers and comforting quotes. Pictures and videos were shared.
'This post is part of an ongoing series about getting the most out of Google Analytics. If you’d like to start with the basics, read Intro to Google Analytics or Understanding your Audience through Analytics. Or, check out all of My Posts on Google Analytics. Don’t be dismayed by the naming, Google Analytics advanced segments are really easy to use!
'This post is part 5 in a series of articles pointing out what’s cool about some of my favorite Salesforce apps for nonprofits. Previously, I highlighted favorite features in Nonprofit Starter Pack , Click & Pledge , Causeview and Soapbox Engage now I’m going to talk about my favorite parts of Appextremes Conga Composer. Before I started working for Convio, I thought I was comfortable with Conga Composer.
Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker
Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.
'On an ongoing mission to find inspiring individuals disrupting markets, industries and organizations, I sat down with Kapil Parakh , Director of Heart Failure at Johns Hopkins Bayview Medical Center. Not only is he bringing Lean Startup methodology into his medical practice, but he most recently helped launch Health For America. So Kapil, tell us exactly what you do?
'My e-newsletter is by far the driving force behind Nonprofit Tech 2.0. Those 27,000+ subscribers produce more return on investment (ROI) in terms of bringing in new clients and webinar attendees than my 600,000+ Twitter followers and 40,000+ Facebook fans combined. And even though a recent report pointed out that email open and donor response are dropping in the nonprofit sector, I can’t help but wonder if current (yet old) e-newsletter design trends have a lot to do with the results.
'Last week I was in Chicago to facilitate a session about leadership and social media as part of Knight Digital Media Center’s Digital Strategy for Community Foundations and Nonprofits. Participants were a mix of CEOs and senior staff. At the end of the month, I’ll be facilitating a workshop at the 92nd Street Y in NYC call “ Social Media Mindsets and Toolsets for Nonprofit ,” an interactive workshop is for executive directors and organizational leaders that work fo
Effectively managing cloud technology is getting more complex. From cybersecurity concerns, vendor lock-in, cost increases, or lack of transparency on costs, it can quickly get out of control. Knowing what you can control and finding a platform that’s built with nonprofits in mind is key.
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