Why Online Donors are Worth More than Offline Donors [INFOGRAPHIC]
NetWits
FEBRUARY 17, 2012
A few months ago we published the 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report and yesterday we released the 2011 Online Giving Report. The research in these reports is extensive and well worth the read if you’re into all things fundraising, but I’d like to focus your attention on one piece of the findings for now.
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