Why Nonprofit Fundraisers Should Give More Attention to Gen X Donors
Nonprofit Tech for Good
APRIL 22, 2015
There is a lot of discussion in the nonprofit sector about Millennials (a.k.a. Gen Y) and Baby Boomers and a growing interest in Gen Z a.k.a. #Philanthrokids , but almost no analysis of Generation X (aged 35-50 years). As the first generation to donate online and the generation that pioneered web design, email, blogging, and online advocacy, ignoring Gen X is a big mistake.
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