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The following is an excerpt from the newly released Social Media for Social Good: A How-To Guide for Nonprofits and was published in the September 2011 edition of Fundraising Success Magazine (@ frsuccess ). However, do to word count constraints the content below is not in its full entirety. In the book, this section (taken from Chapter 2 ) is twice the length seen below.
I’m back from Dreamforce 2011 , trying to process everything I saw and learned. On a personal level, this was the best Dreamforce yet. I was honored to be selected as a Salesforce MVP last March. This gave me some Dreamforce perks starting with a fantastic MVP-only Introduction to Object Oriented Programming class on Monday before the conference began.
I’m quite excited to participate in The Power of Information: New Technologies for Philanthropy and Development Conference in London, UK, put on by Indigo Trust , Institute for Philanthropy and the Omidyar Network. I have the pleasure to participate on a panel with some smart, experienced folks: Chris Locke (GSMA), Jon Gosier (HiveColab), and Bosun Tijani (Co-creation hub).
This is a guest post by Jesse Noyes. He’s a Corporate Reporter at Eloqua. Make sure to follow him on Twitter at @noyesjesse and check out the Eloqua blog – they’re doing some great things! — Maybe you’re satisfied with your communications strategy.Perhaps your nonprofit was recently featured on TV or saluted in the local newspaper.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Schools are back in session, and with them millions of American children who struggle daily to learn using traditional printed books. Having learning disabilities or various learning differences, they need alternative reading environments that rely on their strengths rather than on their weaknesses. This includes accessible educational materials, such as e-books that can be used with computers, or mobile devices that display enlarged text or read the book aloud while also highlighting text.
'Family, friends, the American Red Cross, and the field of disaster relief lost an amazing man this past weekend. As one of his colleagues said of him, "he was one of the most generous people in an organization known for its generosity." From VisionLink''s perspective, Michael was unusually able to transfer and communicate operational vision to guide our technical work in support of the Red Cross and disaster relief overall.
'Family, friends, the American Red Cross, and the field of disaster relief lost an amazing man this past weekend. As one of his colleagues said of him, "he was one of the most generous people in an organization known for its generosity." From VisionLink''s perspective, Michael was unusually able to transfer and communicate operational vision to guide our technical work in support of the Red Cross and disaster relief overall.
Facebook has been making a flurry of changes to the functionality of Facebook Profiles, Facebook Pages, Facebook Community Pages, and Facebook Places Pages over the last two months. And though some individual users are upset over the changes, most of the them are good news for nonprofits. That said, technology is now constantly in flux. If the changes below leave you the least bit confused, then you may want to consider taking my upcoming Facebook and Facebook Apps webinars because you might not
This is a post that I’ve both been looking forward to and dreading. It’s likely going to be another long one, so for those of you who just want it short and bittersweet, here it is: I will be leaving Fight Colorectal Cancer at the end of this year to join Convio’s Common Ground team. Do you know anyone who lives in the Washington, DC area and reminds you of me, professionally speaking?
My latest contribution to the Stanford Social Innovation Review is now up – you can read the post and join the conversation on the SSIR blog , or check out the repost below. —– For over a year now, I’ve been moderating and facilitating a monthly online discussion for people working as community builders and for those looking for feedback on community building efforts.
The internet has been around for a long time now (sort of). Back in the early 1960s is when things really started to take shape. What we know as the internet today is actually the by-product of a few visionary people who saw great potential in allowing computers to share information for research and development in scientific and military fields. “Hypertext&# came about in 1989.
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
We’ve been exploring the area of sustainability a great deal lately. We have some new ideas for software Benetech could be developing. But, one of our core values is to see what’s already out there and to not duplicate great work already being done. That means we frequently run into cool projects (and mentally check the box: taken care of!). In this exploration effort, thanks to John Danner, the incredibly connected entrepreneur who hangs his hat occasionally at the Haas Business School in Berke
Date: Thursday, October 27. Time: 1-1:30pm EDT. Cost: Free. How to Register: Sign up! Presented By: Heather Mansfield. This mini-webinar begins with an introduction the Mobile Web and then moves on to highlight the importance of utilizing mobile social networking tools to empower your nonprofit’s social media practitioners to report live, on-location from anywhere at any time.
Mindmap by Jane Genovese. This morning I learned a new word for information overload – “content fried” from a colleague at the Packard Foundation. It resonated. We have so much content in our professional lives. I’m talking about the stuff we consume daily to keep inform of our professional field. It comes speeding at us from our email boxes, social networks, kindles, and even paper and snail mail!
Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.
The text of this message made me smile, but the RAR attachment turned my smile upside down (no, I didn't click and don't you click, either). Here's info on rar attachments: [link]. Subject: Please stop sending spam messages onto our email. Sender: CorpTech (contact@corptech.com). Attachment: Attached_Document_INC#69397.rar. Text: Hello. Your email is sending spam messages!
Making a difference, a positive impact in the world, is the entire reason your nonprofit organizations exists. Having a voice and a way to spread your message are critical components of making the impact you’re after. Without them your ability to create change decreases significantly. With them, the sky is the limit. There’s plenty of ways to communicate, arguably more than we actually need.
Brownbag lunches are a regular feature at Benetech, and one of our most popular regular speakers is Bookshare team member Liz Halperin. Liz had just gotten back from getting her new guide dog, Welton. She told an enthralled audience all about the ten stages of guide dog training and the process of being matched up with a dog. Her prior guide dog had not been all that successful and she had to switch after just two years (5-9 being more typical for the length of guiding service).
Speaker: Tim Sarrantonio, Director of Corporate Brand
Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!
Social Media for Social Good: A How-To Guide for Nonprofits is now fully released to the public in both print and digital format. You can now also “Look Inside!&# to preview the first 11 pages. For those new to e-books, it’s also worth noting that Amazon offers a suite of free Kindle Apps that allow you to download the book in digital format to most smartphones or tablets, or as a.PDF to a PC or Mac.
Flickr Photo by Lululemon. The discussion about the recent changes on Facebook has focused mostly around what it means for individuals, particularly the tension between openness and privacy. Many people are wondering what it means for nonprofit brands using Facebook as one of their marketing channels. So are people like me who do coaching and training on how to use Facebook effectively.
I come across so many great conversations, ideas, and resources all over the web every day. Here are some of the most interesting things I’ve found recently (as of September 19th). You can join the conversations in the comments, or click through to the original posts to find what others are saying. To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).
Register for our Event Fundraising eNewsletter to receive more practical fundraising tips like these in your inbox. Click Here to Sign-Up and get 5 FREE Event Fundraising Whitepapers! Experience shows us that only 40% of your 2011 fundraisers will return for next year’s event. That’s a challenging number to digest. It means that keeping your participant numbers steady year-over-year requires 60% of them be new.
Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker
Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.
I originally started this blog as a way to keep more of our Benetech team aware of what was going on with me and other team members (through guest blogs) while on our travels. Many of us spend a big chunk of our time on the road rather than in the office, and it's good to share some of the reasons our office chairs are often empty! Speaking publicly is an important part of our work.
To make your charity event a success, you need to properly plan and promote it. Guest blogger, Howard Adam Levy offers a checklist of things to consider with your event marketing to help get you started. ( read more ).
For all the buzz about new media in the nonprofit sector, it is somewhat surprising how few nonprofits have integrated their new media campaigns into one of the most important pages on their website – the “Thank You for Your Donation!” landing page. That is, the page your donors land on after making a donation. Donors pay a lot of attention to this page because it confirms their donation has been processed, so as we enter 2011 fundraising season, strategically adding some fresh conte
One of my favorite lines of poetry comes from TS Eliot’s The Love Song of J. Alfred Prufrock : “I have measured out my life with coffee spoons.” It comes in a spot in the poem where he talking about the passage of time and mundane events. I can’t resist quoting, bear with me: In the room the women come and go. Talking of Michelangelo.
Effectively managing cloud technology is getting more complex. From cybersecurity concerns, vendor lock-in, cost increases, or lack of transparency on costs, it can quickly get out of control. Knowing what you can control and finding a platform that’s built with nonprofits in mind is key.
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