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Through a process of trial and error, the Beagle Freedom Project is learning how to effectively use Facebook’s Fundraising Tools and they are being rewarded with more than likes and hearts – their followers are donating! For the last two weeks the organization has been writing compelling posts that evoke strong emotions, uploaded photos that accentuate the story, added a “Donate” button their posts, and tagged their posts as “asking for donations.” Donors are
There’s nothing that we as a society get more excited about and panicked by than technological progress. On one hand, we understand that innovations like artificial intelligence and Bitcoin are autonomous, powerful entities that many of us will never truly know — and what we don’t know, we don’t always trust. On the other hand, we recognize that these technological advancements were created to make our lives easier.
Note from Beth: Is Facebook Live or posting videos part of your nonprofit’s strategy for 2018? It should be. Using a tool like Animato can make it easy for your nonprofit to create DYI videos, but to be successful you need to develop a strategy and use compelling storytelling. This article shares insights from nonprofit marketers. . Facebook Video Tips from Non-Profit Marketers – Guest Post by Rebecca Brooks, Animoto.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
So your nonprofit needs a new vendor or consultant. You know what that means! Time to start the RFP process to make sure you find the best vendor for your organization. While creating a Request for Proposals can be labor-intensive, time consuming, and stressful, we've put together some tips to make the whole process go a little smoother. From developing, distributing, and reviewing RFP’s - here are 8 strategies to help you out along the way.
As nonprofits, sometimes we need a little extra inspiration to keep doing what we do. We work in a sector that sets out to change the lives of others, and for that reason we need to understand where others come from first. TED Talks has been around since 1984, but found a resurgence with the rise of the Internet and social media sharing. The company encourages everyone around the world to spread their ideas—whether they’re large-scale and revolutionary, or small ideas that can change how someone
As nonprofits, sometimes we need a little extra inspiration to keep doing what we do. We work in a sector that sets out to change the lives of others, and for that reason we need to understand where others come from first. TED Talks has been around since 1984, but found a resurgence with the rise of the Internet and social media sharing. The company encourages everyone around the world to spread their ideas—whether they’re large-scale and revolutionary, or small ideas that can change how someone
Over the last decade the discussion around nonprofit technology ( #nptech ) has primarily been social media, mobile technology, and online fundraising, however as the internet enters its next phase, nonprofits need to better understand some of the more complicated concepts that will shape the internet and its use in the decades to come. Advancements in internet technology will change how we live, how we serve, how we fundraise, and how we interact with humans, the natural world, and machines. 1.
Last fall, the telecommunications company Sprint created an in-house digital ad agency, signaling a major shift in the company’s advertising strategy. At the time, I thought, “there goes another one.” A major brand trying to become more nimble, gain control of the ad buying process and save money — during a time when confusion and frustration is mounting in digital advertising.
Digital Marketing Consultant Amy walks you through the steps to create a nonprofit About Us page that will connect with potential supporters and inspire them to join your organization.
For the past five years, I’ve been an adjunct professor at Middlebury College in Monterey teaching a graduate course called “ Networked International Organizations ” for students pursuing an advanced degree in International Development. As part of the class , we look at different examples of networked strategies and digital platforms and tools and how they can be used to advance civil society goals.
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
At EveryAction we’re on a mission to provide nonprofits with best-in-class fundraising, engagement, and advocacy tools, but we like to think that we’re a pretty fun place to work, too. We strive to promote a healthy work life balance, that’s why our team hosts things like “social fridays”, team yoga classes, company-wide bake-offs, and other activities to de-stress.
Sponsored by Network for Good. From early childhood, we are taught the magic words: thank you. I don’t have to tell you that these two simple words can make or break the relationship between an organization and its donors. Most nonprofits know how important it is to send acknowledgment letters after receiving gifts. We dutifully thank our donors for the recorded gift and tell the donor about the many great works we perform because of the gifts we receive.
Now in its third year, the 2018 Global NGO Technology Report is based upon the survey results of 5,352 NGOs from 164 countries. The report is groundbreaking in that it is the only annual research project dedicated to studying how NGOs worldwide use web and email communications, online fundraising tools, social media, mobile technology, and data management and security software.
In recent years we’ve been continually impressed with the small Baltic country of Estonia, which has been a frontrunner in many areas within digital solutions and tech innovation, such as e-residency, digital policies, and national cryptocurrencies. So when I was invited to attend the conference TechChill, taking place in Estonia’s neighboring country, Latvia, I was intrigued.
Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.
Earlier this week, I had the honor of kicking off the first day of a week of workshops for 50 women’s right leaders from the United States through a program called “ Tech2EmpowerUSA.” The goal of the program is to connect these leaders with technology experts to create a connected movement. All week, these women had the opportunity to visit a different technology company and get training on a variety of topics.
(This is the third post in our New Year, New Heights development series. Need to catch up? Click here for practical tips on improving your email program this year and here for an in-depth look at three reporting tools every nonprofit should have to improve their fundraising strategy.). In today’s digital age, it might seem somewhat nostalgic to talk about direct mail.
The fundraising appeal letter is a difficult one to pen. At its foundation, you’re asking people to part with their hard-earned money , so you’re going to need to present them with a solid case that they’ll understand and connect with. Of course, there are a lot of charities and organizations out there that are writing these letters, but many of them fall into a trap.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!
These days, it seems like everyone is talking about how blockchain is the coolest new thing—capable of changing everything, including aid and philanthropy. Case in point: Researchers at Stanford have been compiling a “ Master List of Blockchain for Social Good Projects ” that’s already 236 entries long as of this writing! With all that excitement, how should nonprofits think about this emerging technology and the opportunities and risks it might unlock?
My first reaction after having finished watching the seventh season of Game of Thrones was probably the same as yours: We have to wait until 2019 for the final season?! I mean, it’s six episodes, some of this should be on cruise control at this point, no? But, like a fine wine cultivated from the best grapes, GoT will not rush its final season to market until its creators are absolutely, positively convinced it’s ready.
If you know your meetings could use a boost in efficiency, you’ve come to the right place. We’ve identified ten of the most common ways time is wasted in meetings and the tips that make them uber-efficent.
Online collaboration tools and platforms give nonprofits the opportunity for connectivity and collaboration internally as well as with external stakeholders like volunteers and board members. And, that’s a good thing. But it can lead to being overwhelmed or what has been dubbed “ Collaborative Overload ” or “ Collaboration Tech Tool Overload. ” This is the burnout from too many emails, meetings, and collaborative tech tools that limits our organization’s abili
Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker
Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.
February is Black History Month and while there are countless ways to honor and celebrate black history throughout the year, we’re giving you a place to start by highlighting eight nonprofits that are making major waves in their communities. From ensuring equal access to education to advocating for mental health awareness to creating black history for future generations, all of these organizations inspire us, and we hope they inspire you too.
My staff and I recently noticed a shift in our SEO statistics and started looking at what our data analytics showed for our blog in 2017. The data showed that 49 percent of our readers are ages 18-34. This was a surprise to us. For years, our audience fell in the 45-54 age group. Now, as we learned, our audience is younger than it’s ever been, and we’ve been adapting.
posted by Michael Hayes Internet Marketer Founder of Darby Hayes Consulting. SEO, or Search Engine Optimization, is the practice of gaining visibility on search engines, like Google. As Google now controls the majority of internet traffic, SEO has become a booming business, driving customers and brand visibility to virtually every sector of commerce.
At 5pm today, Berliners get the get the chance to try a brand new carpooling service. 25 shuttle cars will hit the streets, offering shared rides to up to five passengers at a time. Oh yeah, and it’s free. Carpooling offers the same features as conventional ride-sharing, but is often vastly cheaperThe initiative will run for three months, and is from mobility platform startup Door2Door, and Germany’s largest automobile club, Allgemeine Deutsche Automobil-Club (ADAC).
Effectively managing cloud technology is getting more complex. From cybersecurity concerns, vendor lock-in, cost increases, or lack of transparency on costs, it can quickly get out of control. Knowing what you can control and finding a platform that’s built with nonprofits in mind is key.
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