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'According to Shop.org’s annual Holiday 2014 Pre-Holiday Retailer and Consumer Study , two out of five U.S. consumers started their holiday shopping in October. The study also found that o nline shoppers plan to spend 16 percent more than brick-and-mortar shoppers this holiday season on gifts, decorations, greeting cards, and food. All told, online shoppers expect to spend an average of $931.75.
'With the giving season quickly descending upon us, it’s time to start turning our attention to our holiday fundraising efforts. With approximately 87 percent of milliennials giving to charitable causes in 2013 , milliennials are quickly becoming the most charitable generation to date. And we think it might be time to stop calling them selfish. The amount millennials are donating shouldn’t come as a surprise, though.
'After an intensive search period, I’m delighted to share that Benetech recently appointed seasoned executive Mark Roberts as our Vice President of Engineering. Mark is former Senior Vice President of Engineering, Consumer Products, and Operations at TiVo Inc. He’s leading the development, testing, and deployment of Benetech’s tools and services across all its program areas.
'The conversations about the ALS Association’s astounding success with the Ice Bucket Challenge continue. Blogs, newsletters, periodicals, LinkedIn, Facebook, Twitter … people are still talking about it. Let me offer one piece of advice: let’s not get distracted by the story and instead focus on the epilogue – the Ice Bucket Epilogue: it’s about the data.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
'JT Ripton is a business consultant and freelance writer. Through proper content marketing, businesses can build their brand, raise awareness, and engender trust. This type of marketing positions businesses as credible and reliable information sources. Sharing and promoting content related to your particular industry attracts people to your social media and digital platforms as well as your product lines.
'With more than 1 billion active users, Facebook is the largest social network in the world. More than two-thirds of its users log in every day and three-fourths do so on a mobile device. Without a doubt your nonprofit’s supporters use Facebook on a regular basis. Therefore, Facebook Pages should be your first priority and entry into social networking. but to stand out from the other 50 million pages regularly active and all vying for likes, comments, and shares, you must excel at Facebook in or
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'Zach Bryant loves reading non-fiction. This wasn’t always the case, though. Zach has Cerebral Palsy , which causes movement and coordination problems, and which keeps him from speaking and walking. To communicate his thoughts, he uses an alternative augmentative communication device. Tasks like turning a printed page are difficult for him, which makes reading standard print discouraging.
'I’ve been a huge fan of GivingTuesday since I first heard about it back in September, 2012 during a conference at Stanford. I’m pleased to see that some of the skepticism and complaints have now morphed in to more capacity builders providing tips for nonprofits to take advantage of this national day of giving. Giving Days organized by local communities are being adopted by many more communities than ever before and a stronger understanding how these efforts can help build the capac
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
'James Clear writes about using behavioral science to master your habits and improve your health. His free guide, Transform Your Habits, has been downloaded more than 80,000 times. This post originally appeared on his blog. In 1966, a dyslexic sixteen-year-old boy dropped out of school. With the help of a friend, he started a magazine for students and made money by selling advertisements to local businesses.
'Here is a look at Sarah Sladek''s new book – Knowing Y - Engage the Next Generation Now – that offers powerful insight into how membership organizations need to embrace change in order to engage Gen Y.
'Date: Wednesday, December 3. Time: 1-2:30pm EDT. Cost: Free! How to Register: Sign up. Presented by: Heather Mansfield. View: Complete Webinar Schedule. Based on more than 20 years of experience and 25,000+ hours spent utilizing mobile and social media, Mobile for Good: A How-To Fundraising Guide for Nonprofits is a comprehensive 256-page book packed with more than 500 best practices.
'One of the most attractive things about social media marketing is how measurable it. Want to know how many clicks your Twitter feed gets on Mondays vs Wednesdays? No problem. How about the number of followers you’ve added over the last 6 months? If you’re keeping even a casual eye on the number of followers you have, that’s child’s play. The problem a lot of nonprofits are running into is that they have too much data, and do not know what to do with it.
Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.
'Edward M. Marshall''s book, Transforming The Way We Work -- The Power Of The Collaborative Workplace , remains relevant today, more than a decade after Marshall wrote it. Particularly useful is the book''s section that teaches readers how to be a collaborative leader. Marshall says that there are seven different, important roles and responsibilities of collaborative leaders when leading teams , and those leaders should select the appropriate style to meet the team''s needs.
'Perry Chen is an American Internet entrepreneur best known for co-founding the social fundraising website Kickstarter. Today, he has launched a platform to help raise money for nonprofits that are doing highly effective work, but may not be as well known to a larger audience. The platform is called “ Dollar A Day. The idea is simple. Everyday they will donate a dollar a day to specific nonprofit, encourage others to donate, and promote the nonprofit’s work to their network
'Franklin Morris is a Senior Writer for Rackspace Digital—the digital marketing infrastructure specialists. The mom-and-pop shop on the corner probably doesn’t rely on traditional advertising (television, print, billboards, etc.) to bring in customers. Neither does your favorite local burger joint. But most iconic brands have hired an ad agency at some point on their upward journey.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!
'All nonprofit communications professionals have been here before: you have a big campaign launching or a new report coming out, and you need to find a way to get your audience interested without rehashing the same old information or messaging. One way to capture your audience’s attention is to use the element of surprise. Surprise […]. The post Shock Value: Great Use of Surprise in Video appeared first on See3 Advice for Do-Gooders.
'Your brain loves a good story. Now, this might sound a little strange, but it’s true. There is a distinct chemical reaction that happens in one’s brain when they’re reading a compelling or interesting story. According to a recent study published by the Harvard Business Review , a “trust chemical” is produced by your brain called Oxytocin, when you meet new people who you can identify as trustworthy.
'Over the years, we’ve had lots of requests for a job board for the NTEN community. We aim to please and we’re thrilled to announce a beta version of NTEN’s brand new job board. NTEN’s Nonprofit Tech Job Board is a platform dedicated exclusively to paid nonprofit technology career opportunities. You can visit jobs.nten.org or access the link from the navigation menu either at my.NTEN.org or on any NTEN page under the Community section, to browse, search, or post a job listing.
'Last month, I spent two days teaching at University of Buffalo, School of Social Work. During my visit, I gave a keynote at a nonprofit leadership conference, facilitated a workshop for social work agencies on networks and data, guest taught a graduate course in social work research and evaluation methods, met with faculty, gave a talk on giving to students at the student union (pictured above), and was interviewed for the podcast series.
Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker
Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.
'This post is brought to you by Staples - We have everything your business needs to Make More Happen every day, including furniture and décor to boost productivity. We’re all looking for quick ways to intuitively boost productivity. Today, there are many apps and services to help keep you organized and stay on task. There are books, articles and entire websites that focus on helping you change how you work.
'Nonprofits can use customer journey mapping to increase supporters by understanding how existing donors and advocates communicate with their organizations. The post How Nonprofits Can Use Customer Journey Mapping appeared first on See3 Advice for Do-Gooders.
'Nonprofits over the last decade have further shifted their marketing efforts to the online medium. And more specifically, to social media and content marketing. But, a lot of nonprofits have had a difficult optimizing their content marketing efforts, and struggled to see the benefits. According to a recent study conducted by Blackbaud , only 25% of nonprofits have a defined content marketing strategy, and only 26% of respondents would rate themselves as conducting an effective content marketing
Effectively managing cloud technology is getting more complex. From cybersecurity concerns, vendor lock-in, cost increases, or lack of transparency on costs, it can quickly get out of control. Knowing what you can control and finding a platform that’s built with nonprofits in mind is key.
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