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'With 51% of Facebook’s referral traffic now coming from mobile and more than two-third’s of Twitter users being mobile, many nonprofits are finally starting to come to the realization that their social media campaigns are doomed unless they embrace a mobile-first approach to online communications and fundraising. Your nonprofit must now assume that the majority of website and blog content you share on social networks is being read on a mobile device and if that content is not mobil
'Image courtesy of ok.gov. Let’s be honest, we’re all suckers for numbers. They captivate us, put things into perspective, shock us, and give everyone something to talk about at the coffee pot in the morning. Nonprofit statistics seem to grow more positive with each passing day. Donation numbers are growing steadily and the pervasiveness of technology is saturating nonprofits with opportunity to become more efficient and expand into new markets.
'One of the reasons I started the Beneblog more than ten years ago (!) was to keep the Benetech team in the loop. As someone who travels roughly half the time, it’s important to provide some insight into what’s going on, especially since these meetings often influence where Benetech goes with our efforts. So, this is an in-depth report on the two days I just spent at the end of last week in Geneva.
'Two weeks ago VisionLink''s W. Douglas Zimmerman and Lois Ann Porter traveled to Charlotte, North Carolina to organize the Performance-Based Funding Institute VisionLink produced for the Bill and Melinda Gates Foundation. At the Institute, 9 Community Colleges from Florida, Ohio, and North Carolina gathered to discuss engaging stakeholders around success for all community college students.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
'Jordy Leiser is co-founder and CEO of StellaService , a company that independently monitors and rates the customer service performance of online retailers. . Starting a new company is difficult. The numbers say that 75 percent of startups fail, but that doesn’t change the fact that lots of people do it every day. Inventing a new category, however, is downright herculean.
'Instagram’s current tool set makes it very challenging for nonprofits to convert their Instagram followers into donors. Over time through powerful visual storytelling a nonprofit can build a strong brand and grow their Instagram following, but without the ability to link to a donate page inside of Instagram, it’s difficult to inspire your Instagram followers to do more than simply like and comment on your photos.
'Image courtesy of The Telegraph. Twitter is a powerful tool for any nonprofit. It is, in simply put, a free messenger that instantly connects your nonprofit to hundreds of millions of possible constituents. With this powerful contemporary tool, however, comes unknowns. New tools can often time take time to get used to or can be difficult to get to know.
'I’m thrilled to announce that Benetech has filled two key positions: Nadine Apelian Dobbs as Communications Director and Elaine Wallace as General Counsel. I think they will both make big contributions to building Benetech’s ability to deliver greater impact in the technology-for-good field. For more than a decade, Nadine has worked at the intersection of policy and media in major markets including New York, Chicago and Washington, DC.
'As a trainer and facilitator who works with nonprofit organizations and staffers, you have to be obsessed with learning theory to design and deliver effective instruction, have productive meetings, or embark on your own self-directed learning path. Learning theory is an attempt to describe how people learn. There are many learning theories and can be categorized in different ways: External: These theories take into account self-learning and learning in groups.
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
'This post originally appeared on the Buffer blog. Aren’t shortcuts just the best? While everyone else takes the long way, you and your shortcut get to breeze right through, skipping a few steps and feeling pretty smart doing it. Finding a good marketing shortcut feels especially great, considering all that we marketers have to do in a day. That’s why I went hunting for the top free marketing tools in a variety of marketing categories.
'With 51% of email now being opened on a tablet or smartphone, nonprofits would be wise to redesign their e-newsletter as soon as possible. Long-standing e-newsletter design best practices such as a two or three-column-fixed layout, 12 point font size, and text-based links only are officially 51% less effective. Unless your nonprofit embraces responsive design or mobile-first design aesthetics, your stories and calls-to-action will go unread and untapped.
'Image courtesy of ATCoreSystems. The move to mobile is no longer an unavoidable, upcoming trend. It is officially upon us. A bevy of new web users are browsing, scrolling and clicking through the endless corridors of the internet using their mobile devices every day. And with every twist and turn, your nonprofit must contort to meet new challenges contemporary society throws at you.
Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.
'VisionLink''s Senior Director of Community Relations, Lori Warrens, was mentioned in the National 2-1-1 press release " United Way Declares February 11 as National 2-1-1 Day " where she shares statistics and other information on the valuable 2-1-1 telephone service. 2-1-1 is a three digit number that connects tens of thousands of people in need to human services every year.
'Photo by One Squiggly Line. Earlier this month, I crossed an item off my bucket list when I gave a talk at TedXBerkeley. I spoke on the topic of ”ISR” or what I call “Individual Social Responsibility. ” The idea is that when you give in small amounts – anything – your time, money, or skills and encourage your network online to amplify it, you can have a great impact as an individual.
'This post originally appeared on the TransferWise blog. TransferWise is the clever new way to transfer money between countries, from the people the people who built Skype and PayPal. From Silicon Valley to Silicon Alley, and Berlin’s hip coffee shops to East London’s Silicon Roundabout , the world is well versed in the global innovation boom towns.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!
'This came as a comment on my blog. I had to smile at a spammer complaining about spam. It included a link to a page that seems to be selling dental implants, but I didn''t explore it. Author: Reno Nevada. Comment: Hi, i read your blog from time to time and i own a similar. one and i was just curious if you get a lot of spam responses? If so how do you prevent it, any plugin or anything you can advise?
'Image courtesy of Diaryofageek.com. Email marketing is a timeless and important part of any nonprofit’s outreach efforts. In most cases, individuals have take the time to intentionally sign up for your messages because of a genuine interest in what you have to say. Of late, however, email marketing campaigns have suffered. Nonprofits are seeing their read rates plummet and their content click rates fall even further.
'Today, I am pleased to share again a guest post from Garret Kramer of InnerSports LLC about how to be a great coach: 14 Attributes of Great Coaches By Garret Kramer, Author of Stillpower: Excellence with Ease in Sports and Life There are many, many coaching manuals and books on the market today. Unfortunately, virtually all of them provide an external blueprint or "positive" guide to successful coaching and leadership.
'I’m co-facilitating a session on Nonprofit Training Design and Delivery with colleagues John Kenyon, Andrea Berry, and Cindy Leonard at the NTEN Nonprofit Technology Conference on Friday March 14th at 10:30 am! Join Us! Our session will share lots of great advice about what to do before , during , and after leading an effective technology training.
Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker
Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.
'Denis Duvauchelle is CEO and co-founder of Twoodo , helping your team organize itself using simple #hashtags. The essence of innovation and the foundation of many start-ups are to imitate and adapt from existing concepts. New ideas are mostly incremental improvements of past ideas, just as we as a biological species have evolved improvements over centuries.
'Marc Pitman. Founder. FundraisingCoach.com. I emailed some of the top authors and social media experts from around the world and asked them to quickly answer this question: What is one thing you wish nonprofits "got" about social media? The replies were great!
'If there was any doubt before, everyone now knows social media is here to stay. The seemingly endless flavors of platforms are all filling their respective niches and enrapturing audiences across the board with engaging, user created content. Finding ways to tap into theses audiences for marketing purposes has been a challenge. Marketers must tread lightly to not disrupt the delicate balance of content and alienate users.
Effectively managing cloud technology is getting more complex. From cybersecurity concerns, vendor lock-in, cost increases, or lack of transparency on costs, it can quickly get out of control. Knowing what you can control and finding a platform that’s built with nonprofits in mind is key.
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