Five Common Mistakes Nonprofits Make in Their Online Fundraising Campaigns
Nonprofit Tech for Good
MAY 29, 2012
Last month I donated online to 25 of my 32 Favorite Nonprofits in celebration of reaching the benchmark of following 100,000 nonprofits, nonprofit staff, and nonprofit service providers on Twitter. Usually I donate to one or two nonprofits at a time, but to go through a list of 25 nonprofits in less than 90 minutes made it abundantly clear that many nonprofits still need to tweak their “Donate Now” process to maximize online donations and their social media ROI.
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