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You know you should be tweeting, posting, sharing, and engaging. But are you entirely sure who’s on the other end of all your nonprofit’s social media marketing efforts? The truth is, most nonprofits run wildly into the light, hoping their ideal donor, volunteer, or otherwise constituent is on the other side eagerly awaiting their arrival. […].
It is true that tweets with images receive more engagement , but how much more engagement depends on the quality of the images and if they are properly sized for Twitter ( 1024 x 512 pixels or a 2:1 aspect ratio ). If your nonprofit is committed to maximizing engagement on Twitter, then you must create visually compelling call-to-action images for fundraising and advocacy campaigns.
Earlier this year, I closed my startup. So now I get to reflect on what I’d have done differently. Hindsight is unfair and inaccurate, but I still enjoy its lessons. This is one, a note to my future self: Don’t call your projects ‘startups’. It’s a semantic trick, but a really important one. Here’s why. ‘Startups’ have become a commodity in an industry of startup conferences, websites, courses and competitions.
Brenda Berry, NAF Assistant Vice President, Academy Development, presenting the Employer's MyNAFTrack dashboard page at the 2015 #NAFNEXT conference in Anaheim, CA. NAF unveiled their MyNAFTrack program to great applaud in front of 1,500 people during their annual #NAFNext 2015 conference in Anaheim, California yesterday. VisionLink, a Boulder, Colorado based company, was in attendance and proud to be the chosen software vendor supporting the MyNAFTrack system.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Google Analytics, still considered the go-to tool for individuals and companies seeking to understand how effective their websites are to visitors and users, has certainly changed the way websites are designed, redesigned and administered. With a few clicks a site owner or webmaster can instantly view critical data such as the success or failure of events, what pages are performing the best, what visitors are reacting to and interacting with and much more.
This summer is a great time to get ahead on your non-profit education. Here's a list of 17 FREE live webinars that offer up a host of learning opportunities.
This summer is a great time to get ahead on your non-profit education. Here's a list of 17 FREE live webinars that offer up a host of learning opportunities.
Whether you like it or not, the world is getting smaller. Not literally, of course. We would feel that pretty quickly. But the world’s getting smaller thanks to technology, and ironically enough, the technology we use to do that communicating is getting smaller too. Smart phones are the smallest pieces of technology hardware we all […]. The post 7 Reasons Your Nonprofit Needs To Go Mobile appeared first on Tech Impact Blog - Leaders in Non-Profit Technology.
Flickr Photo by udithawix. I’m facilitating a peer learning project on practical networked leadership skills for emerging nonprofit leaders. As we all know, living in a networked world creates opportunities for abundance. But having many choices and opportunities requires developing a special set of skills in order to be successful. These skills are: self-management and attention training.
The goal of agile programming is to provide early and continuous delivery of valuable software. But it’s not so easy to implement methodologies that can deliver on the agile promise, and the blame typically lands on people: they’re just not the tech elite. Agile is an iterative software development methodology, as opposed to the more linear traditional methods.
Most charities raise money from many different sources – direct mail appeals, online donations, events, workplace giving campaigns, and matching gift programs to name a few. How often do the funds come in without usable donor data – or any donor data – behind it? If your organization is fundraising without donor data to support it, then you have a problem that needs your attention.
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
Imagine this scary scenario: a website owner or administrator logs in to their website at the beginning of the day only to be met with a blank screen, an ominous “you’ve been hacked” message or, even worse, a mysterious redirect to an unsavory site which all visitors, clients and customers now have the unfortunate experience of viewing. And whether the hack was initiated to steal valuable data or just someone’s idea of a malicious prank, the fallout leaves many owners aimlessly scrambling to rec
Have you considered using Facebook groups as a channel for connecting members? In our latest Free Expert Webinar, John Haydon - the author of Facebook Marketing for Dummies - will reveal his best kept tips and tricks for building a thriving online community.
Think about how much of your day is spent working on a computer. Chances are pretty good, close to 99% of your work is done behind a keyboard and mouse. The need for robust technology has never been more important. With this increased use of technology, the need for appropriate computing power comes with it. […]. The post 4 Major Benefits Of Using Managed IT Services appeared first on Tech Impact Blog - Leaders in Non-Profit Technology.
That is a slogan on a t-shirt, and while meant as a joke, it is all too familiar for many nonprofits. Meetings that waste your time! When we talk about healthy nonprofit work culture, the fit nonprofit , it goes beyond having organizations create wellness policies and practices that encourage staff to eat right, exercise, take vacation time, and get enough sleep.
Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.
In the past 12 months, I’ve traveled to over 20+ countries in Europe, Asia, North, Central, and South America, and I did it while running a business online. There seems to be a trend of online entrepreneurs who are advocating this travelpreneur movement of being able to run your business online, while you travel. I’ll be honest, it’s not as easy as it looks.
From their earliest incarnations decades ago, the one constant theme of search engines is change. Indeed, today’s Google, Yahoo and others barely resemble their clunky ancestors who returned sloppy and often meaningless listings for even simple searches. But then, with the advent of Search Engine Optimized tools, quality returns suddenly became the norm and relevant results were widely expected.
Fundraisers are a great way to bring in additional revenue, but how do you choose the right event for your organization? Check out this survey by Software Advice, you'll be surprised with the results!
Speaker: Tim Sarrantonio, Director of Corporate Brand
Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!
If there’s one fact in life, it’s that everything changes. That fact couldn’t be more true in the case of SEO. Only a few years ago, the most accepted practice was “link stuffing”, or the practice of putting as many links that point back to your website as possible on empty websites. The practice that […]. The post Infographic Friday: 2015 SEO Basics appeared first on Tech Impact Blog - Leaders in Non-Profit Technology.
Flickr Photo by Ale Nunez. I read this wonderful article “ Agility Is Today’s Most Critical Leadership Competency ” by Julie Winkle Giuliani , author of “ Watch Them Grow or Watch Them Go.” Agility is defined in the dictionary as light and graceful or as a project management approach, but she defines agility as the ability for continuous learning and as a leadership competency in today’s complicated world.
There is no instruction manual for building a brand. A brand position and reputation is something that is slowly built up and earned over time. That said, as you are planting the early “seeds” of your brand, the actions you take from the start of your business, will dictate where your brand is heading long term. It is important you get this right, as it is often more difficult to change a tarnished brand image, than it is to start from scratch.
Making websites smarter and increasing impact is a huge part of our mission at See3. And this problem – how to make websites smarter – is something we’ve been obsessed with. Now, we have a solution. It’s called Conversion Booster. The post 5 Dynamic Calls to Action That Increase Donations appeared first on The See3 Blog.
Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker
Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.
Prospect research can seem daunting and overwhelming. There are a ton of resources out there, but there is not a lot of guidance. Maybe you’re ready to get started with prospect screening or maybe you’ve been in the game for a while, and you’re curious about any tools you might have missed.
Facebook is an excellent tool for your nonprofit to share content, communicate with members, and grow your cause. The best part is that it’s free. However, keeping your members engaged can be tough. With over 42 million pages and nearly a billion users, how do you stand out from the crowd?
Cloud computing continues to intrigue the nonprofit community. The idea of being able to work from anywhere in the world, and still access all your files, regardless of what computer you’re on is attractive for the busy nonprofit. We’ve all have, or hopefully had, one of those servers in the back closet of the office. […]. The post Infographic Friday: 2015 Nonprofit & Association Technology Trends appeared first on Tech Impact Blog - Leaders in Non-Profit Technology.
Never in a million years did I ever think I would use data and mindfulness in the same sentence. For the past two months, I’ve been wearing a rock in a bra, a device called Spire. You think of it as a fitbit for stress developed by the Calming Technology Lab at Stanford University. You wear it in your bra or clip it to your waist, and it measures your breath.
Effectively managing cloud technology is getting more complex. From cybersecurity concerns, vendor lock-in, cost increases, or lack of transparency on costs, it can quickly get out of control. Knowing what you can control and finding a platform that’s built with nonprofits in mind is key.
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