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Cause awareness and giving days can be very powerful themes upon which to launch online fundraising campaigns. The real-time, in-the-moment nature of cause awareness and giving days can inspire donors to give provided that your nonprofit knows how to promote the days effectively. The first step is to decide which days to build a campaign upon and add them to your 2019 editorial calendar.
Less than a decade ago, I left a high-paying tech job in New York City to found my own SEO-optimization company. It was a calculated risk — I had a family to support but did not pursue investors or venture capital. Instead, I focused on organically building a consulting company, and using it to later incubate my software company. Since I left my job in November 2011, I have personally sold around $3 million of business to date (without an enterprise sales background).
With Giving Tuesday behind us, it's time to highlight just a few of the organizations who ran stellar campaigns, activated supporters, and beat their fundraising goals. Successful fundraising campaigns come in many shapes and sizes, and not every tactic works for every organization's audience. Each of these five organizations exemplifies different ways to make industry best practices and technology tools work in a way that resonates with their supporter base.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Note from Beth: As we head into the holiday season and year-end giving, I invited Amy Neumann to share some thoughts about giving and her new book, “ Simple Acts to Change the World.” Guest Post: Giving the Gift of Giving by Amy Neumann. “Nothing else in life is such a maker of joy and cheer as the privilege of doing good.” — James Russell Miller.
Congratulations! You have made it this far. You’ve decided you are ready to commit to joining a nonprofit board and you have found your way to BoardAssist, New York’s leading personalized nonprofit board matching service. What comes next? If you have just two minutes, please watch our short video on joining a nonprofit board and/or read our book Giving Back.
Congratulations! You have made it this far. You’ve decided you are ready to commit to joining a nonprofit board and you have found your way to BoardAssist, New York’s leading personalized nonprofit board matching service. What comes next? If you have just two minutes, please watch our short video on joining a nonprofit board and/or read our book Giving Back.
By Becky Brooks , Director of Communications at Animoto , an online video maker that makes it easy to create marketing videos for social media and beyond. Facebook has, for a couple years now, committed to making their platforms “video first.” Unsurprisingly, other networks followed suit. From Twitter to Pinterest to Instagram to LinkedIn, social networks are becoming environments where video content not only thrives, but is expected.
Many nonprofit organizations are unaware of the impact content marketing can have on enhancing awareness, creating brand loyalty and generating revenue. However, it is impossible to overestimate the impact of high-quality content and well-thought-out content strategy on the image of the organization and the overall level of engagement. Here are some tips on how to craft a successful content marketing strategy. 1.
How To Find The Right Learning Management System For Employee Training. Employee training has always been one of the most important concerns of businesses around the world. But, traditional training methods consume much time and costs in the process. This is why modern-day entrepreneurs are getting inclined towards ‘LMS or learning management system’ that is known to create a virtual learning environment for the perfect delivery of online training courses.
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
Allison Fine and I have been actively researching and writing about AI for Social Good and Nonprofits. Most recently, we co-authored a policy brief for the Toda Peace Institute on artificial intelligence and its implications for civil society. We are tracking reports, articles, and new items about AI and Social Good. Here’s this month’s roundup. People’s Guide to AI: This comprehensive beginner’s guide to understanding AI and other data-driven tech explains AI-based technologies so that
Sixty-four percent of consumers are “extremely likely” to buy from a company that takes a stand on social issues. That’s part of the reason many companies are developing corporate social responsibility (CSR), strategies and integrating them into their overall business strategy. In addition to consumer and sales benefits, CSR (also known by the broader term, corporate responsibility, or CR) initiatives can help companies attract top talent, engage employees, and improve their brand equity.
By Jean O’Brien , founder of Digital Charity Lab , a social enterprise that builds digital skills in non-profits and shares free learning resources. She also works part time as Head of Digital for Barnardos Ireland and does freelance consulting. . 1) You can get $10k per month in free advertising from Google. Google Ad Grants is an in-kind programme that gives non-profits free access to Google business tools, and incredibly, $10,000 per month in free advertising on their Google Ads platform.
Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.
Some organizations’ causes don’t attract donations as much as solving world hunger or helping abused animals, but it doesn’t mean they’re any less important. If your nonprofit has a niche cause and you’ve been struggling to find new supporters, these tips could help. Ask, ask, ask. A lot of people with obscure causes are scared to make asks out of fear of rejection.
Rock the Vote has been mobilizing the youth vote for almost 30 years. From GOTV to grassroots organizing, their efforts have helped create unprecedented levels of engagement from young people. We called up Jen Tolentino, Director of Policy & Civic Tech at Rock the Vote to talk about their mobilization strategy and the role of technology in organizing.
No, I’m not talking about the cute red Muppet. ELMO stands for “ Enough! Let’s Move On.” It is a ritual or organizational norm that can used during meetings to avoid unnecessary discussions that don’t support the meeting objectives. It’s a fun way to avoid one of the most common meeting productivity killers: Rabbit Holes.
Many membership-based organizations are moving to enterprise customer relationship management (CRM) platforms as the foundation for their association management software (AMS). And for good reason. It’s an approach that puts members at the center of an association’s activities. Just consider this: According to the research firm Forrester, CRM is about supporting “the key activities of targeting, acquiring, retaining, understanding and collaborating with customers”.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!
By Katy Teson , a content strategist at Wired Impact , an organization seeking to make powerful websites something all nonprofits can afford. She also writes about digital marketing with helpful and actionable advice on Wired Impact’s nonprofit marketing blog and for their online guides. Are you getting that sinking feeling that your nonprofit’s website isn’t helping your mission as much as it could?
With the new location gadget you can map your members, saving your and your visitors time and effort. Check out what you can do and how to use it in this post.
We’ve been receiving a lot inquiries about how to engage with young people, specifically those in their 20s. It’s a reasonable request—before we know it, these folks will be the executive directors, board presidents, donors and volunteers of the nonprofit world. Luckily for those requesting help, nearly half of Nonprofit Hub’s readers are under 30, and, better yet, I’m a 20-something (though I’ve been told I have an “old soul,” whatever that means).
Annual Reports are a staple of nonprofit life, but are they worth it? When used correctly, they can be a powerful tool for communicating your impact, but it's important to create them in a way that makes them easy to understand, conducive to sharing, and persuasive to a wide variety of reader perspectives. To avoid costly Annual Report mistakes and produce a valuable piece of collateral for your organization, take some cues from a few of 2018's stand-out annual reports, and download our comprehe
Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker
Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.
Google.Org is giving away $25 million to humanitarian projects that use Google’s machine learning technology. The “ A.I. Impact Challenge ” is based on Google’s belief that artificial intelligence can provide new solutions to old problems and improve people’s lives. I recently interviewed Brigitte Hoyer Gosselink, Head of Product Impact, who designed the challenged to learn more.
Artificial intelligence (AI) is changing the way we interact with technology in our everyday lives. Leading companies like Netflix and Amazon use AI to connect with consumers and provide the highly-personalized experiences that we’ve all come to expect. As for-profit companies provide these increasingly personalized experiences using AI, your members will expect the same in more areas of their lives ?
An Interview with Matt Roberts-Davies , General Manager of M-Changa – an official partner of the 2018 Global Trends in Giving Report. According to the International Center for Not-for-Profit Law , there are 6,500+ NGOs registered with the NGOs Coordination Board in Kenya. 1) From the outside, it appears that NGOs in Kenya do not have access to the traditional fundraising services that are so common here in the United States, such as a “Donate” page for processing credit cards and PayPal accou
Take a look at our December update for a round up of everything that happened in 2018, an introduction to location mapping, and info on some product updates.
Effectively managing cloud technology is getting more complex. From cybersecurity concerns, vendor lock-in, cost increases, or lack of transparency on costs, it can quickly get out of control. Knowing what you can control and finding a platform that’s built with nonprofits in mind is key.
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