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Are you searching for ways to raise more money? If you’ve been in the nonprofit industry for a while, you’ve likely heard that “direct mail is dead” or that offline fundraising is on the decline. Why? Because Internet usage continues to skyrocket. Data storage and hardware is cheap. Smartphones are in everyone’s hands and social networking online has become an everyday activity for millions of people.
The following is an excerpt from Chapter 1 of the newly released book Social Media for Social Good: A How-To Guide for Nonprofits. These best practices serve as a foundation for upgrading your website to be compatible with the Social Web and are then elaborated upon in the upcoming webinar How Nonprofits Can Successfully Utilize Online Fundraising and e-Newsletters.
My latest contribution to the Stanford Social Innovation Review is now up – you can read it and join the conversation on the SSIR blog , or read the full post below. —– Whether your organization has had a presence on Facebook for years or just days—or you’re considering starting now—trying to follow along with all the changes to functionality, options, and analytics is incredibly overwhelming.
As I mentioned in my previous two blogs about my Africa trip of last July, I had the pleasure of meeting many interesting people and learning about numerous exciting, cool projects during that three week long visit to Kenya, Tanzania and Ghana. In Ghana, I greatly enjoyed meeting Peter Ackland, CEO of the International Agency for the Prevention of Blindness.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
This month we've found 22 free non-profit webinars. Topics include mobile marketing; press releases; email marketing; multi-channel fundraising; volunteer job descriptions; grant proposals and much more.
Photo by Stuck in Customs. What is Content Curation? Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme. The work involves sifting, sorting, arranging, and publishing information. A content curator cherry picks the best content that is important and relevant to share with their community.
Photo by Stuck in Customs. What is Content Curation? Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme. The work involves sifting, sorting, arranging, and publishing information. A content curator cherry picks the best content that is important and relevant to share with their community.
As you know (or maybe you don’t?), we LOVE some social media for nonprofits at NetWits Think Tank. So when Craigslist founder Craig Newmark (also a philanthropist) published a nifty infographic last week we were all over it. Hat tip to Allyson Kapin and the folks at www.radcampaign.com for their work on it! A few interesting facts … 92% of the top 50 nonprofits have at least 1 social media presence on their homepage.
How nonprofits choose to follow on Twitter varies widely. Some nonprofits only follow a small of amount of Twitterers, others follow hundreds or thousands, and a few follow more (sometimes a lot more) than they are being followed themselves. However, from browsing more than 80,000 nonprofits on Twitter over the last three years, the vast majority of nonprofits follow a lot less than they are being followed.
If you’ve been following the #OccupyWallStreet events you know the size and number of events continues to grow every day. It’s really exciting to see the energy and visibility the Occupy Wall Street movement is bringing to communities around the country and even world. From speeches, to marches, to the signs individuals have brought with them, core issues that nonprofits work on every day, such as economic inequality, high unemployment and corporate greed are coming to a head.
Benetech’s Human Rights Program supports critical human rights cases around the world helping to end impunity and bring justice to communities torn apart by violence. Benetech statistician Daniel Guzmán has just published his account of one legal case which set a historic precedent for human rights in Guatemala. Guzmán’s article, entitled Speaking Stats to Justice: Expert Testimony in a Guatemalan Human Rights Trial Based on Statistical Sampling , appears in the most recent issue of CHANCE, a qu
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
Take a Nonprofit Blog Carnival ride to get insight into the volunteer experience and how you can improve it. Here is a round-up of posts from around the web offering tips on volunteer engagement.
Facebook Changes: A Complete Guide – by Mari Smith. View more presentations from Mari Smith. Last Friday, social media guru Mari Smith offered a free webinar that took a deep dive through the Facebook changes, and how they work for both individuals and brands. You can download the slides here and listen to the recording here. The webinar was 90 minutes and she took us through step-by-step about how the new features work.
Wondering how to get more from your holiday email appeals ? Reviewing the way you use links may be a good place to start – effective link copy and placement can have huge effects on click through rates and related fundraising results. A few things to consider before we get into the key take away … People receive a lot of email. Nielsen Norman Groups’ research found the number of new or unread messages increased 300% from 2006-10.
Defying its name, Tumblr user growth has accelerated dramatically in 2011 ( up 218% over last year ) and the eleven nonprofits listed below are paving the way for early adoption in the nonprofit sector. Part-blogging, part-social networking community, Tumblr makes an interesting choice for blogs that are specific to a campaign or cause – especially if you have a lot photos and videos to share.
Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.
Google has a great web page on how to add +1 buttons for your website. If you’re already using Google+ you really should consider adding these to your website, too. Facebook changed things up a bit in the past few weeks. You now don’t have to ‘like’ something to be able to comment on a page. The subscribe button allows you to be part of a page’s conversation without being previously connected to the page.
I come across so many great conversations, ideas, and resources all over the web every day. Here are some of the most interesting things I’ve found recently (as of October 27th). You can join the conversations in the comments, or click through to the original posts to find what others are saying. To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).
Photo by Laughing Squid. Note from Beth: While many of us focus our attention on FB pages, Facebook groups can be a good platform for nonprofits to use for informal peer learning groups, getting feedback from your post passionate fans , or to cultivate and support a brand ambassadors group. I’ve been using them to enhance peer exchanges where participants are meeting face-to-face or conference call for “water color” learning – especially if the focus of the learning is
Speaker: Tim Sarrantonio, Director of Corporate Brand
Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!
I’m often asked “Why are you such a fan of peer-to-peer fundraising ?”. Well, I describe my love for P2P fundraising with one word “Forgiving”. Let me explain. As a member of the development team you’re giving a fundraising goal – sometime you’re in the lucky position where you can look at your data, past performance and give yourself a realistic goal.
This holiday season your friends, family, clients, work colleagues, and major donors will likely be deluged with hundreds of tweets, status updates, and emails wishing them “Happy Holidays!” That’s the Web we all now live and work by, but this year a good old-fashioned holiday greeting with a hand-written note sent via snail mail would likely make a very strong impression – especially if the proceeds benefit a nonprofit.
I gave a talk yesterday explaining Pecha Kucha to a group of nonprofit executives. Pecha Kucha is a variation on your typical PowerPoint presentation. I’ve seen people call it the intersection of a business meeting and a poetry slam. This Japanese style presentation ( created by a British architect and an Italian architect living in Tokyo ) was created in 2003 but has grown in popularity to be a worldwide mainstream business presentation style.
I'm charmed by the tortured grammar in this spam. But would it have been too hard to at least make the sending email address (@gmail) match the reply-to address (@yahoo)? Sender: Robert Grant (robertgrantinvest3@gmail.com). Subject: willing to invest. Text: Top of the day to you. In lieu to the economic social statutory meltdown,which led to the. world financial recession, My Boss is willing to invest aboard and he. needs a partner that can proficiently invest a given certain amount. in tunes of
Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker
Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.
Rob Stuart shared my birthday, Jan. 11th. But we also shared more than that – the nonprofit technology field. Rob was the godfather. The last time I saw him was in 2009 in San Francisco at the NTC. I just learned that Rob passed away , leaving behind a wife and two daughters. Back in the mid-1990′s – after 15 years of working the nonprofit sector, I got obsessed by technology and started working as the network weaver for an online network of artists called ArtsWire.
I come across so many great conversations, ideas, and resources all over the web every day. Here are some of the most interesting things I’ve found recently (as of October 11th). You can join the conversations in the comments, or click through to the original posts to find what others are saying. To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).
Last week I did a 30-minute interview with Rey Ybarra at the New Media Radio Hour – my first radio interview ever! The topics of discussion ranged from how the Web and its tools have evolved over the 15 years to the importance of early adoption to why your social media campaigns are only as good as the human behind them. You can listen to a podcast of the interview about Social Media for Social Good: A How-To Guide for Nonprofits.
Effectively managing cloud technology is getting more complex. From cybersecurity concerns, vendor lock-in, cost increases, or lack of transparency on costs, it can quickly get out of control. Knowing what you can control and finding a platform that’s built with nonprofits in mind is key.
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