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As personal computers, smartphones, and the Internet of Things evolve, so must your nonprofit. This webinar was presented on December 19 to more than 1,900 nonprofit staff worldwide and focused on what’s new and next in online communications and fundraising to help nonprofits prepare for the future and embrace being an early adopter. The webinar was the final webinar in a three-year webinar series sponsored by the Public Interest Registry.
Having worked with hundreds of organizations, I can tell you that the ones who develop and follow a strong nonprofit marketing plan grow faster and make a bigger impact than those who don’t. Here are 5 steps to create your own with examples.
We used to make scientific leaps. Engineers, scientists, and manufacturers once made bold steps and drove the human race forward. Less than 10 years passed from developing jet engines to launching a supersonic aircraft into the sky and 20 years from the first fully automatic computer to one that took us to the moon. Now? Most engineering teams make progress by the inch, despite their relatively vast resources.
Educational nonprofits face some barriers when reaching their target audiences. Nonprofits, in general, are understandably wary of risk-taking since there are no stock options or investments to fall back on. Educational nonprofits are in a uniquely complex industry, with educational institutions showing restraint due to regulation and competition. As a result, they must seek out creative ways to reach their audience.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
The holidays are almost here. It should be a time where nonprofits and their hard working employees welcome some much needed downtime. Vu Lee in a recent guest post on the Guidestar blog has issued a call to inaction suggesting that nonprofits should give the week off to staff. He offers some good reasons why: making up for working long hours all year; compensate for low pay; improve morale; and boost individuals’ resilience and productivity.
Every week I curate the best product and design content from across the internet into our weekly product management newsletter Prioritised. Here are the top 10 most clicked articles from the 408 links featured in this year’s 51 newsletters – 10 articles your peers digged so much you should definitely check them out as well. The MVP is dead.
Every week I curate the best product and design content from across the internet into our weekly product management newsletter Prioritised. Here are the top 10 most clicked articles from the 408 links featured in this year’s 51 newsletters – 10 articles your peers digged so much you should definitely check them out as well. The MVP is dead.
Cause awareness and giving days can be very powerful themes upon which to launch online fundraising campaigns. The real-time, in-the-moment nature of cause awareness and giving days can inspire donors to give provided that your nonprofit knows how to promote the days effectively. The first step is to decide which days to build a campaign upon and add them to your 2018 editorial calendar.
If you’re struggling to get results, or simply starting from scratch, I’m going to show you the three best Instagram strategies for nonprofits I’ve seen get more likes and followers.
Imagine this. You’ve created an awesome product that has the potential to disrupt an industry and make a lot of money. You deliver a rock-solid pitch to investors. They say they love your product. It has the potential to deliver 10x returns. They say they want to invest in it, but there’s a catch: “I’d invest if only you had a cofounder on your team with a beard” “Come sit on my lap.
It's finally here! If you loved our 2017 Best Nonprofit Conferences Calendar get ready for our new, improved, and updated 2018 calendar! We've searched far and wide for the best and brightest nonprofit conferences from all around the country! These conferences range in size, location, and topic. We have everything from: Fundraising & Grants. Nonprofit Management.
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
Note from Beth: My long-time colleague, Teresa Crawford, Executive Director, Social Sector Accelerator, shares some thoughts about nonprofit capacity building programs based on extensive research. Her answer to the question about capacity building programs leading to better impact will surprise you. If you know me or have worked with me before you know I like to plan.
Five years ago, at the Belfer Center for Innovation & Social Impact in New York City, #GivingTuesday started as a response to the Black Friday and Cyber Monday crazes that follow Thanksgiving. #GivingTuesday lives online through social media—as evidenced by the hashtag in its name—and aims to create a sense of global collaboration for an annual day of giving.
This is our most popular Managing eLearning post every year, and by now we know you want to see the hype curve first. Here it is: Our 2018 eLearning predictions set in terms of Gartner’s hype cycle. As always, we try to use this blog post to speak from our experience as a learning technology partner to organizations that provide continuing education and professional development.
What is Sales Operations? Sales operations refers to the unit, role, activities and processes within a sales organization that support, enable, and drive front line sales teams to sell better, faster, and more efficiently. Through strategically implemented training, software tools and engagement techniques, sales ops leaders enable sales reps to focus more on selling in order to drive business results. .
Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.
We in Latin America are the happiest people in the world. We have dominant international soccer teams. We have over half our population using the internet, and some of the highest daily internet usage in the entire world. Understandably, having a population higher than Russia and America combined, Latin America also comes with a vast amount of differences between our North American cousins.
There is a lot to keep up with in social media marketing. There’s ever-changing algorithms and new features on every platforms (check our never ending Facebook Updates and Instagram Updates posts), you also have to keep up with new best practices, buzzwords, and cutting-edge strategies provided by an endless number of blogs. That’s a lot, especially creating and Read more.
Last week, nonprofits in 42 countries celebrated the sixth Giving Tuesday ,a global movement to inspire giving. According to the Giving Tuesday report , $275 million was raised in addition the countless hours of volunteer time and in-kind contributions. Giving Tuesday is more than just a day of fundraising or to launch a nonprofit’s year-end fundraising campaign.
The moment is finally here! We’re beyond excited to share the speaker lineup for Cause Camp 2018 , held on March 26th and 27th in Lincoln, Nebraska. We’ve assembled a stellar group of experienced and diverse speakers, and we hope you’re as amped as we are to hear what they have to say. If you’re not familiar, Cause Camp is Nonprofit Hub’s annual conference that brings together thought leaders, nonprofit professionals and do-gooders from all over the world.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!
Google Analytics is a powerful tool. And with a $0 price tag, it’s a tool that your nonprofit can’t afford not to maximize. Access to data alone won’t increase donations to your cause but understanding which reports to analyze and reacting to donor behavior can. When it comes to tracking and analyzing data, a lot can be learned by looking at other industries.
If you’d like to set up a landing page to increase donations (or any other type of goal), I’m going to cover the five steps that will create a successful nonprofit landing page, including examples from nonprofits who have found success.
By now you may either know an influencer, or have heard of influencer marketing. You may even be following a few and have seen them promote products which may have at one point piqued your curiosity and even helped you trust their recommendations more… or stop following them because you’re annoyed. Either way, influencer marketing has become a mainstream strategy for driving earned media via trusted experts within niche categories like beauty, fitness, and food.
Authors: Mathew Emery & John Kenyon. Problem: Dirty Data = Lost Dollars & Relationships. Lean staffed nonprofits often have dirty data and even large well staffed nonprofits often have hidden dirty data. There is rarely a big enough fire to make us carve out the time to build the daily/weekly/monthly/quarterly processes and habits that clean data up and keep it clean.
Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker
Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.
To help you bring out the best in your team, you need to get close and understand their skills, abilities, and motivations. So, the authors of the book, Your First Leadership Job , recommend you hold getting-to-know-you conversations with each of your direct reports. Ask these open-ended questions. Let each team member know the purpose of the meeting in advance.
Tis the season for giving back. Whether you are feeling particularly thankful because of Thanksgiving, December holidays, or thinking forward to New Year’s resolutions, we know this is the time of year when generous New Yorkers are very much focused on giving back – making this our busiest month of the year. . As New York’s leading personalized nonprofit board matching service, BoardAssist is approached daily by New Yorkers each December who want to give their time and talent to tho
Would you buy an outfit for someone you’ve never met? Of course not. You’d likely miss the mark, buying a men’s romper when they prefer a skinny suit or a size XL dress when they wear a petite small. In the end, the design outside wouldn’t fit the personality inside. The same thing happens when a marketing team jumps right into the visual design of a project and expect to drop in the message later.
We have come a long way since those days when forwarded calls usually ended in a voicemail box that nobody bothered to check. Businesses that previously used call forwarding facilities to record customer messages often felt overwhelmed by the sheer number of calls, and simply used to give up calling them back.
Effectively managing cloud technology is getting more complex. From cybersecurity concerns, vendor lock-in, cost increases, or lack of transparency on costs, it can quickly get out of control. Knowing what you can control and finding a platform that’s built with nonprofits in mind is key.
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