How to Identify, Grow, and Retain Your Most Loyal Donor Base
Nonprofit Tech for Good
JUNE 19, 2019
Your most loyal donors are your multichannel donors. Multichannel donors support you in every way possible. They follow you on social media, donate to your cause, rally their Facebook friends, and participate in your events. You should want all of your donors to interact with your organization the way multichannel donors do! According to a recent DonorPerfect study , you can expect that multichannel donors will contribute triple the amount of online-only and offline-only donors.
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