July, 2023

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5 Strategies to Spark Brand Leadership at Your Nonprofit

Nonprofit Tech for Good

By Brian Greenwald is a Brand Leadership expert and nonprofit superfan who helps extraordinary organizations transform from commoditized brands to human-centered, character-based Benevolent Business brands. Brian serves as the Founder of BPOZ Brand Leadership and is a Founding Partner of Curious Collaborations. Everywhere you look these days, people are talking about leadership.

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Advocacy Amplified: How Nonprofits Can Garner State Legislative Support for Their Causes

Blue Avocado

Do you feel like your nonprofit is continually facing uphill battles when it comes to legislative advocacy? You're not alone. Advocacy is an art form, and to excel, you must master the language, tactics, and politics of it. In our latest article, the author shares eleven insightful strategies to help your nonprofit effectively lobby legislators and make a tangible difference.

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Good CEO, Bad Call—How to Recover

.orgSource

Martha Stewart took her company public in 1999 and became America’s first self-made female billionaire. Then, in December 2021, she acted on an illegal stock tip and was sentenced to five months in prison. You probably won’t become a billionaire and I don’t see any of my readers going to jail, but there is one fact about your future that I can guarantee.

Advice 221
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How to Find Direct Mail Savings After Postal Rate Hike

NonProfit PRO

With the cost of postage increasing July 9 — for the second time this year, it is imperative that nonprofits find a way to save on their direct mail campaigns. Here are some tips on how to save.

Mail 299
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The Everyday Donor: Unlocking Prospecting Segments Through Behavior Analysis

Speaker: Tim Sarrantonio, Director of Corporate Brand

Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!

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Executive Dashboarding – Compelling Data Stories for Senior Leadership – 7/19/23

Association Analytics

Staying ahead of the curve for your members nowadays requires more than just intuition and guesswork. It demands a data-driven approach that enables you to m.

Data 247

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Threads for Nonprofits: 5 Tips for the Early Adoption Phase

Nonprofit Tech for Good

Nonprofit Tech for Good launched in 2005 as a Myspace page and in the 18 years since we’ve been through multiple early adoption phases of new social media — first Facebook and Twitter and then on to LinkedIn, Instagram, Pinterest, and Tumblr. The early days and weeks, and sometimes even months, are when your nonprofit is most likely to experience the fastest organic growth rate of new followers.

Phase 289
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Advanced Techniques for Research with ChatGPT

Machine Learning Mastery

Last Updated on July 5, 2023 Research has always been essential to human progress and has evolved tremendously over the past few years. With the advent of advanced technologies, new tools and techniques have emerged to conduct more efficient research and to stay at the forefront of knowledge. One such technology is ChatGPT, a large […] The post Advanced Techniques for Research with ChatGPT appeared first on MachineLearningMastery.com.

Technique 144
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Build a Marketing Dream Team—Welcome AI

.orgSource

Oh, those pesky keywords. For communicators who would rather write sentences than algorithms, finding the phrases that will viralize your posts seems like a New York Times word game gone wrong. Good news! You don’t have to wake up at four a.m. weighing the merits of “member satisfaction” versus “satisfying member customers.” AI, your new marketing assistant, is happy to help.

Marketing 221
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Using Tech to Thrive in Challenging Times

NonProfit PRO

Because charitable giving is on the decline, nonprofits are looking for ways to increase impact while decreasing costs. Here are four ways that a cloud-powered digital strategy can help nonprofits do more with less.

Challenge 279
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Navigating Payroll Compliance: Future-Proofing Payroll in an Evolving Regulatory Landscape

Speaker: Jennifer Hill

Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.

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The Dating Playbook: Applying the Rules of Love to Your Membership Campaigns – On Demand

Association Analytics

Traditional ways of starting a relationship with new members is dying. The new, more successful approach looks a lot like nurturing a romantic relationship.

Campaign 169
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AMD AI chips are nearly as fast as Nvidia's, MosaicML says

TechSpot

As Nvidia's recent surge in market capitalization clearly demonstrates, the AI industry is in desperate need of new hardware to train large language models (LLMs) and other AI-based algorithms. While server and HPC GPUs may be worthless for gaming, they serve as the foundation for data centers and supercomputers that.

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How Nonprofits Can Create & Track Conversions in Google Analytics 4

Nonprofit Tech for Good

By Jo Boyle – a digital marketing expert with a wealth of experience in nonprofit fundraising and marketing. She shares fundraising resources and guides on Karma Campaigns and offers Google Analytics and Google Ads , Facebook Ads , and lead generation services. It’s official. Universal Analytics (UA) has stopped processing data. Google Analytics 4 (GA4) presents some exciting new opportunities.

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Tips to strengthen your volunteer program and empower member volunteers

Nimble AMS

Does your association count on the hard work of member volunteers? If so, you’re well aware that v olunteers are an invaluable resource , helping to advance your mission and drive success across your organization. R ead our blog to discover how PEAK Grantmaking empowered its member volunteers and strengthened its volunteer program. A nd learn volunteer empowerment strategies to try out at your organization!

Volunteer 124
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Why Every Small Business Needs an HCM Solution: A Comprehensive Guide

Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.

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Step Up to AI, But Tread Lightly

.orgSource

Ode to Association Marketing Professionals By ChatGPT In marketing’s realm, an executive ponders, seeking AI’s power, new pathways to wander. With data-driven insights, campaigns take flight, Association marketing soars to new heights. AI analyzes trends, revealing new ways, unveiling patterns, unlocking marketing’s maze. Personalization thrives, engagement’s secured, executives empowered, strategies assured.

Language 221
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A Guide to Setting Your Nonprofit’s Website Goals

NonProfit PRO

To create your nonprofit’s website, you need clear goals to guide your content and design. Follow these best practices to set measurable website goals.

Goal 278
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Monthly Group Demos of Acumen

Association Analytics

During this group demo, you'll learn how an analytics solution like Acumen can help your association bring all your data together to visualize, analyze and take action.

Group 169
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Elon Musk is suing the law firm that forced him to buy Twitter

TechSpot

Musk's X Corp. filed suit against Wachtell, Lipton, Rosen, and Katz last week for allegedly overcharging Twitter in a $90 million "last minute" legal bill.

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How to Scale Recurring Giving for Sustainable Growth

Speaker: Tim Sarrantonio, Director of Corporate Brand

Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!

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2023 Website Statistics for Nonprofits

Nonprofit Tech for Good

A supplemental post to 101 Digital Marketing & Fundraising Best Practices for Nonprofits , the website statistics listed below can guide your nonprofit in creating and maintaining a website that maximizes the user experience and fundraising success. Website Design 94% of consumers/donors say that their first impression of a brand is based on its website’s design. [ Web FX ] 25% of website visitors will abandon a website if it takes more than four seconds to load. [ Website Builder Expert ] 5

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Top technology trends to help your association personalize the member experience

Nimble AMS

Today, associations are even more focused on increasing value and providing great experiences to attract and retain members. According to Community Brands research, enhancing the member experience is the top area of focus, and providing personalized experience remains the biggest area associations plan to invest in. Our Nimble AMS product strategy focuses on empowering associations to improve the member experience.

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Cast Video with Strategy to Create Stellar Communications 

.orgSource

Giving your association’s stories their 15 minutes of fame has never been easier. Video has an immediacy and impact that consistently outpaces other mediums. I’m glad to see so many organizations producing compelling content. Some professionals still think of video as a one-off initiative. In fact, it has the potential to be the star of your communication campaigns and the basis for multiple other varieties of messaging.

Video 221
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DEI Training Isn’t Affirmative Action

NonProfit PRO

The Supreme Court has killed the one thing that measurably helped diversify institutions: affirmative action. But because good intentions don’t work against unconscious preferences for in-groups, we need laws that ensure diversity and inclusion.

Action 278
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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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The Dating Playbook: Applying the Rules of Love to Your Membership Campaigns – 8/23/23

Association Analytics

The post The Dating Playbook: Applying the Rules of Love to Your Membership Campaigns – 8/23/23 appeared first on Association Analytics.

Campaign 169
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Cybercriminals are circumventing email security with image-based scams

TechSpot

Security researchers at Inky recently discovered a rash of fraudulent emails that bypass certain conventional spam filters by using image attachments and QR codes. The scams don't appear to have a specific target but all attempt to steal employee credentials.

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[Free Webinar] Blogging Best Practices for Nonprofits

Nonprofit Tech for Good

Date: Wednesday, August 30, 2023 Time: 1 pm ET / 10 am PT (1 hour) Cost: Free Presented by: Heather Mansfield , Founder of Nonprofit Tech for Good Blogging allows your nonprofit to have a consistent stream of new content to use in your e-newsletter and share on social media which, in turn, increases traffic to your website and awareness of your nonprofit’s brand.

Practice 241
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Nonprofit Strategic Planning: Ultimate Guide + 7 Examples

Bloomerang

Nonprofit strategic planning can help your organization meet challenges effectively and take advantage of new opportunities. Despite the many benefits that strategic planning can bring, 49 percent of nonprofits lack a strategic plan. Organizations that do have a strategic plan continually express the advantages that this type of preparation gives them.

Examples 122
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Nonprofits Are Leveraging the Cloud, but Does It Have to Be So Complex?

Effectively managing cloud technology is getting more complex. From cybersecurity concerns, vendor lock-in, cost increases, or lack of transparency on costs, it can quickly get out of control. Knowing what you can control and finding a platform that’s built with nonprofits in mind is key.