A Closer Look at the Major Donor Fundraising Cycle
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OCTOBER 7, 2024
In the nonprofit sector, approximately 80% of individual donation revenue comes from the top 20% of donors. For some organizations, the ratio is closer to 90/10. No matter the exact breakdown for your nonprofit, a solid major gifts strategy is essential for maximizing your organization’s fundraising potential. However, securing major gifts takes significantly more time and effort than soliciting lower-level contributions.
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