GA Apocalypse: The Deletion of Universal Google Analytics data
Whole Whale
JUNE 9, 2024
If you understood the title of this article we figured we might as well just cut to the chase… What does this deletion of Google Universal Analytics mean? Legacy data in Universal Google Analytics Accounts will be available until July 1, 2024 – based on recent announcements ( UA historical data supported until 2024 ). Can you just ignore this and hope the problem solves itself: nope Yes, this is as annoying as you think it is.
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