Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration
.orgSource
FEBRUARY 12, 2024
Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If these two drivers of engagement are a world apart, it will be challenging to deliver the seamless experience customers expect from their favorite brands. There was a time when associations didn’t think of their members as customers. We saw their loyalty as beyond commercial transactions.
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