Transforming Data Cleanup into a Strategic Opportunity
The MatrixFiles
JUNE 17, 2024
We work with a lot of associations, databases, and data. Unlike a fine wine, data does not get better with age. It ages rather poorly, in fact , like a loaf of bread. One moment it seems fine, and the next moment it is in the trash. While a handful of organizations are truly not connecting the dots (I had one staff person tell me, years ago, ‘Why should I care if there is a 75% bounce rate on our newsletter?
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