Sun.Jun 16, 2024

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The Biggest Branding Mistakes Nonprofits Make: 3 Essential Fixes

Nonprofit Tech for Good

By Lyn Chamberlin , founder of LC Leadership – a strategic brand development consultancy. Branding can make or break a nonprofit, yet many organizations struggle to communicate their value effectively. Despite meaningful and transformative missions, nonprofits often fall into common branding traps. Small and medium-sized nonprofits, in particular, often lack the resources and expertise to craft compelling narratives, engage supporters, and clearly define the problems they address.

Nonprofit 297
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These apps track your driving habits and sell that information to insurance companies

TechSpot

Earlier this year, the New York Times dropped a bomb on drivers of connected vehicles: manufacturers collect and sell their driving data to insurance companies, which use the information to set rates for individual drivers. Now, a new report shows that this type of data collection is more ubiquitous than.

Companies 111
professionals

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Solar panels installed in France in 1992 found to retain a remarkable 79% of original output

TechSpot

In 1992, a small 1-kilowatt solar array called Phébus 1 was connected to the French grid by Hespul, a nonprofit renewable energy association based in Lyon, France. Over 30 years later, that same installation is still pumping out watts. After dismantling the vintage 10 square meter array last year, technicians.

France 99
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Windows 11 Start menu and taskbar to soon gain several new customization features

TechSpot

Windows 11 build 22635.3785 landed on the beta channel recently. One nice feature is the ability to drag pinned apps from the Start menu to the taskbar to pin them there instead. Previous builds only allowed pinning apps from the "All Apps" list, not the pinned section of the Start.

Channel 87
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The Everyday Donor: Unlocking Prospecting Segments Through Behavior Analysis

Speaker: Tim Sarrantonio, Director of Corporate Brand

Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!