How to Use AI for the Right Ask (Without Being Creepy)
sgEngage
OCTOBER 30, 2024
We’ve all received cringe-worthy fundraising messages that just don’t feel quite human. They’re vague, don’t explain the impact of the donation, and ask for an arbitrary amount of money. If an appeal feels like it was written by a robot, it likely was generated by AI. Such subpar messages may be the reason that 63% of fundraisers feel uncomfortable using AI for personalized donor communications.
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