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Nonprofit Donor Retention 101: Always Do This

Bloomerang

For as long as the Fundraising Effectiveness Project has measured nonprofit donor retention it has been abysmal. Donor and dollar retention rates have averaged well below 50% for over a decade, and it’s been getting worse over time. Long-term retention (5+ years) is now 10% or less. “ People give. One week after gift: .

Retention 112
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Digital Fundraising Guide: Ideas & Steps to Reach Your Goals

Qgiv

Our latest eBook, the Digital Fundraising Guide: Ideas & Steps to Reach Your Goals , is a complete guide to help you choose the right digital fundraising solution that works for your specific nonprofit’s needs. Our eBook will take you through how to create a memorable, simple, and inspiring donation form! Donor retention.

Goal 52
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[WEBINAR] From Stranger To Donor In One Day: A 6-Step Process To Build Relationships With New People, Fast

CauseVox

When it comes to building relationships with donors, we assume that it will take weeks or months of relationship-building before they’ll be willing to respond to our donation appeal. In other words, the question isn’t, “How long does it take to build relationships with new people to lead them to become supporters of this mission?”

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Retention is the New Acquisition

Connection Cafe

While organizations focus on their development goal and raising money through major gifts, events, direct mail, grants and online, we continue to see a lack of focus on stewardship and retention. Every organization needs to increase their investment in stewardship and retention. This article was originally published on Hilborne.

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3 Easy Upgrades Can Work Wonders for Digital Donor Acquisition

sgEngage

Other content ideas we have helped create for Doing Good Digital clients: checklists, coloring pages, eBooks, videos, activity books, and stationery. Partnering with sponsors or businesses can be a win-win relationship. One client created a cookbook published in partnership with local restaurants.

Digital 94
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How to Thank and Retain Year-End Donors

Qgiv

For retention-minded fundraisers with a strong donor cultivation plan in place, the early days of a new calendar year might even be busier than any day in November and December. With first-time donor retention rates hovering around 20%, securing a second gift from new donors may be more important than securing a first gift.

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9 Underutilized Emails that Improve Donor Retention

Connection Cafe

The 2014 Nonprofit Communications Trends Report was released last week and one of the more interesting findings was that donor retention remainsa lower priority. As my colleague Frank Barry mentioned, most nonprofits stink at donor retention. Over the past 10 years, donor retention has fallen from 33% to 27%.