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Transcending the Transaction: Relationship Fundraising

Allegiance Group

With both donor acquisition and retention becoming more challenging, your organization must aspire to forge relationships with donors that go beyond a single transaction in order to deepen your donors affinity for your cause. By contrast, relationship fundraising is a deeper, more personal connection.

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Nonprofit Donor Retention 101: Always Do This

Bloomerang

For as long as the Fundraising Effectiveness Project has measured nonprofit donor retention it has been abysmal. Donor and dollar retention rates have averaged well below 50% for over a decade, and it’s been getting worse over time. Long-term retention (5+ years) is now 10% or less. “ People give. One week after gift: .

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[WEBINAR] From Stranger To Donor In One Day: A 6-Step Process To Build Relationships With New People, Fast

CauseVox

When it comes to building relationships with donors, we assume that it will take weeks or months of relationship-building before they’ll be willing to respond to our donation appeal. In other words, the question isn’t, “How long does it take to build relationships with new people to lead them to become supporters of this mission?”

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Retention is the New Acquisition

Connection Cafe

While organizations focus on their development goal and raising money through major gifts, events, direct mail, grants and online, we continue to see a lack of focus on stewardship and retention. Every organization needs to increase their investment in stewardship and retention. This article was originally published on Hilborne.

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A Relationship Fundraising Approach to Memberships 

Allegiance Group

A relationship fundraising approach is increasingly critical for long-term success and sustainable revenue, but that doesnt mean that transactional fundraising is bad, and relationship fundraising is good. Relationship fundraising prioritizes a long-term, donor-service-oriented approach to create lasting donor relationships.

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One Thing Most Nonprofits Stink at (Donor Retention) and How You Can Change It in 2014

Connection Cafe

In 2013, Chuck Longfield was on a mission to shed light on the importance of donor retention in the nonprofit industry. According to Chuck, ten years ago the average retention rates of a newly acquired donor were roughly 33%. If the ten-year trend continues, we’ll eventually end up with donor retention rates under 20%.

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9 Underutilized Emails that Improve Donor Retention

Connection Cafe

The 2014 Nonprofit Communications Trends Report was released last week and one of the more interesting findings was that donor retention remainsa lower priority. As my colleague Frank Barry mentioned, most nonprofits stink at donor retention. Over the past 10 years, donor retention has fallen from 33% to 27%.