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To help with your nonprofit’s year-end fundraising and strategic planning for 2011, here are three great new resources – two ebooks and an important research report – just released by leaders in the nonprofit sector, and all available without charge.( read more ).
By partnering with all these stakeholders, we reinvented the traditional library for people with print disabilities and brought modern ebook technology to this underserved community. We blew up the old approaches to converting inaccessible books into accessible equivalents.
Betsy Beaumon, Benetech VP and General Manager of Bookshare During the event, our Bookshare staff offered demos of our Bookshare library and our Go Read accessible ebook reader for Android. They also demoed Read2Go, the accessible ebook application for the Apple OS and Route 66 Literacy, Benetech’s online literacy instructional program.
The subject line is like the envelope for a direct mail letter; it’s a critical part of your appeal “package” as 47% of email recipients open an email based on the subject line alone. According to direct mail expert Mal Warwick, the follow-up letter can boost your overall return by 15-25%. . Spend some time crafting your subject line.
Before we started, blind people were read to, or had tapes of people reading the book sent to them in the mail – they physical snail mail. He took on leading the EPUB commercial ebook standard body – and now there’s no need for a separate standard for people with disabilities.
And as many of us know, reading a PDF on a smartphone or even on an ebook reader is a recipe for eyestrain. Scroll down to “Send-to-Kindle E-Mail Settings.” On the same page, scroll down to “Approved Personal Document E-mail List.” I was delighted — but unfortunately, the copy she sent was formatted as a PDF file.
The npEXPERTS e-book includes Forbes’ most influential, top bloggers, CFRE/ACFREs, animal lovers and association pros, pioneers and innovators, peer-to-peer fundraisers and direct response agitators, online fundraising experts and direct mail gurus all in one place. Fill out the form here and download free your copy of ebook: [link].
When Bookshare was first created, most people with print disabilities read printed material via books on tape or hardcopy braille books delivered through the mail. To develop Bookshare, we hired Silicon Valley engineers who had built something similar more than once for one of the major early commercial ebook companies.
Most will sign up online, but don’t forget to remind people writing a check or giving by credit card through the mail that monthly is an option. Download Your eBook! An event is also a great way to launch your giving club. Include the monthly giving option on printed materials. Have a “recurring gift” type on the gift record.
There are two primary ways that organizations send donor thank-you letters: By email and by postal mail. Email is far less expensive than postal mail, for example. Save Time : Email can also be less time-consuming than postal mail. Even on the most junk mail-heavy days, you probably only receive a handful of them.
It’s tough to make it out to libraries right now, but if you’ve got a smartphone, you can get to the next best thing: Libby, which lets you borrow ebooks and audiobooks from your local library for free right from your phone. Apple’s default Mail app for email is still just plain bad. Microsoft Outlook. Microsoft Outlook.
I’m throwing the doors open on my library of ebooks and ebook/audio combos, and marking them all half off. Choose from these ebooks & audios: Simple Success Fundraising Plan. Secrets to Raising Money Through the Mail. To celebrate these five years, I’ve decided to give you something.
Your Best Peer-To-Peer Fundraising Campaign [eBook]. Qgiv: [Free Ebook] 2020 #GivingTuesday Ultimate Guide. Qgiv put together a free ebook packed full of helpful resources. When you’re communicating with your supporters, direct mail is a good way to get your message in their hands.
The author of Everybody Writes (2nd Edition): Your New and Improved Go-to Guide to Creating Ridiculously Good Content and Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business , not to mention a founder of MarketingProfs , Ann knows engaging writing.
Being thanked for my previous gift was much more persuasive than receiving multiple emails and direct mail letters. Learn more in my free Donor Thank You Calls eBook + Script. It can also come from an influencer (someone the donor is likely to respect), testifying to the impact. One week after gift: .
Additional connectors can support bringing in data from other sources, such as your accounting system, digital marketing tool, direct mail toolset, and/or other repositories of data that you maintain. . eBook: Your Guide to Migrating from Raiser’s Edge to Salesforce . You May Also Enjoy: Video: Tableau for Advancement .
It’s not too late, you can download our latest eBook to help you prepare. The beauty of online fundraising, especially on platforms like Classy, is the ability to offer donors flexible payment options, as opposed to asking supporters to mail a check or input their credit card online. If you haven’t started yet, don’t worry!
Ebook The Annual Fund Giving Guide: Planning an Annual Campaign Learn More Setting Goals for Your Annual Appeal Your annual appeal’s send date might depend on your individual nonprofit’s mission. If you’re sending your annual appeal through the mail, you’ll want to include a few options. In fact, it can be the beginning.
You can create these mission moments on social media, share a special update via email, or use this holiday as an opportunity to send out a direct mail piece. Learn more about getting others interested in your mission by downloading our free Nonprofit Storytelling eBook.
Direct mail just doesn’t yield what it used to. It didn’t come from your email database or your direct mail piece; it came from personal relationships – people motivated by a cause and those personal relationships. It’s a nice complement to, and maybe a full-on replacement, for those direct mail and email campaigns.
Mentioned this week in the Agitator , SOFII has become the treasury of the Jerry Huntsinger’s direct mail fundraising advice. Take a gander at The Huntsinger Tutorials and get insight into everything you need to know about direct mail fundraising. How to Make Your Website Awesome in Seven Weeks. How about you?
It does this by simultaneously: Sending an e-mail to people you choose. In addition, TechSoup offers a free disaster planning and recovery guide ebook, The Resilient Organization. The main HelpBridge function is of course to make it easy for disaster victims to notify loved ones about their location and needs. Start using the app.
Examples of sub-segments include: Frequency: First gift Second gift New monthly donor Existing monthly donor Made multiple one-time gifts in the previous year Channel: Direct mail Your website Peer-to-peer Facebook Event Campaign: Thanksgiving Giving Tuesday Hanukkah Christmas Year-End Gift Amount: Was it an upgrade or a downgrade?
Common channels include email, direct mail, social media, phone calls, your website, etc. An older donor might prefer direct mail, while a younger donor might prefer a text from a fellow supporter with a link to your donation form. But there are still ways to use direct mail strategically that will maximize the bang for your buck.
Think of your own reading: in addition to books and magazines, how much time do you spend reading e-mails, other material for work, mail and even text messages? Perhaps you’ve heard the reason why we seem addicted to our e-mail in-boxes, mobile devices, social media and the like. Do longer e-mails work?
While organizations focus on their development goal and raising money through major gifts, events, direct mail, grants and online, we continue to see a lack of focus on stewardship and retention. Lack of stewardship has a price, and nothing proves that more than the AFP Fundraising Effectiveness Survey.
First and foremost is clean, standardized, and updated mailing information. Returned mail is a hassle. Updates are also required by mass mailing houses. Free eBook: Internal Controls for Grantmakers. Free eBook: The Business Case for an Online Foundation Management Solution.
Direct mail appeals are most successful with Baby Boomers. Direct mail tips. Direct mail is still a tried and true way of reaching supporters and getting them to join you at your peer-to-peer event. Use these tips for a great direct mail marketing strategy for your next event! Send save-the-dates, invites, and reminders.
You’ll learn a variety of techniques for engaging them, like special events and direct mail, as well as how to implement these techniques correctly. BONUS #1: “3 Keys to Successful Fundraising in Good Times and Bad” ebook and audio. BONUS #2: “How to Take the Fear Out of Fundraising” ebook and audio. Week 4: Thursday, March 24.
Looking to build your e-mail list? MemberHub.com offers communication tools like mailing lists, group calendars and text messaging to empower nonprofit staff and group leaders to get organized in private online hubs. Booth Give Away: Win one day of Salesforce.com consulting! Visit booth #5 at the Science Fair to enter the draw.
As the 2018 midterm elections near, it’s likely hard to ignore the ads, phone calls, mail pieces, and emails from political campaigns in your area reminding you to vote. For more insights on where to learn from the campaign world and how to implement these changes, download our free ebook!
While printing and mailing a physical newsletter used to be the norm, with email, creating and sending a newsletter is easier than ever. Check out this Fundraising Fundamentals eBook we made with our friends at Donorly to keep learning and honing your fundraising skills! Why should I use email marketing? Make it easy to opt out.
Looking to build your e-mail list? MemberHub.com offers communication tools like mailing lists, group calendars and text messaging to empower nonprofit staff and group leaders to get organized in private online hubs. Booth Give Away: Win one day of Salesforce.com consulting! Visit booth #5 at the Science Fair to enter the draw.
And if you want to really step-up your game, take a look at the new eBook about writing and designing fundraising appeals that work! ]. That’s why it’s important to treat your appeal like it’s any other piece of direct mail, which needs to be especially enticing to get a response.
Over $100 Check in the mail: Thank them with a phone call & letter. Over $1000 check in the mail: Call them up and see if you can go to coffee. And for even more expert advice on donor retention, check out our npEXPERT eBook and webinar series! . Here are some examples of thanking policies: 1. Go here to check it out!
Then, it hit me one day- just because someone is on our mailing list does not mean they are passionate about what we do. We track everything from who got a sponsorship packet to who got a thank you note from a board member (and which board member it was), to what type of invitation everyone got: mailings, phone calls, emails, etc.
If you’re running your store as part of a peer-to-peer event, check out our Marketing Your Peer-to-Peer Event eBook! Online shopping gives us a sense of instant gratification: we select our item, we plug in our payment information, and we get the item in the mail. Sell event sponsorship packages through an online fundraising store.
You could also trade eBooks, short-form resources like worksheets, or special access to events for email addresses. Include an Opt-In Option with Direct Mail You may be thinking: What do direct mail and email have to do with each other? An example of a nonprofit lead magnet could be for example, a research white paper.
Is that a smart phone or direct mail piece tucked in their pocket? For more expert advice on nonprofit marketing, check out the latest npEXPERTS eBook! . It’s imperative that you understand the “ideal” donor you’re trying to appeal to. What’s their persona today and how is it evolving? How do they consume information?
Many donors will prefer to give right on your website via their digital wallet as opposed to mailing in a physical check. This makes it even more important to have online fundraising available at your nonprofit. Digital wallets also mean there’s a need for more flexible payment options. Give us a try. Request a Demo.
Holiday cards, mailing labels, calendars for some organizations, these are an effective way to attract donors initially, or even to continue engaging them. Maybe they just really, really want to skip your pledge drive. Even in non-membership organizations, a transactional premium may be a good starting point for acquisition.
Mail+ – is an app that let's me get my work Outlook email on my phone in a fully featured way. Overdrive media console – is an audio and ebook downloader and reader app which is especially useful for ebooks you get from the library. LastPass – is an awesome password manager with extensions for all browsers.
Here’s how one website uses an exit-intent popup to increase email subscriptions by 100% : ManyBooks , which provides free online eBooks, wanted to implement a solution that would grow their email list. You can even connect the lead captures directly to a mailing list provider, like MailChimp. It’s affordable at $19.00
Of course we could talk about how to apply the science of persuasion to many different areas of our lives, but let’s stick to the topic of improving your fundraising appeal (download the ebook ). Here’s how the science of persuasion can be used to create more effective fundraising appeal letters—email or direct mail.
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