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Nonprofit Donor Retention 101: Always Do This

Bloomerang

When respected researcher Penelope Burk asked donors why they stopped giving, or why they gave less than they could, here are some of their responses : I didn’t receive any information at all after making a gift to a not-for-profit last year. What my friends and I talk about is how donors who make smaller gift are dismissed as unimportant.

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Transcending the Transaction: Relationship Fundraising

Allegiance Group

However, a single gift doesnt necessarily imply a deep-seated concern for the issues you aim to solve. Say you run an animal shelter and offer address labels as an incentive for someone to make a first gift. The benefits vary a discount to your local art museum, a branded T-shirt, a gift card.

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Fundraising Best Practices: How To Host A Successful Peer-To-Peer Event

Bloomerang

For example, A Gift for Teaching used a fundraising thermometer and leaderboard on their 2021 Back-to-School Drive webpage to drive donations and keep fundraisers updated on the latest status of their fundraising campaign. It all comes down to your donor retention strategies. eBook – Retaining Your P2Peeps.

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Retention is the New Acquisition

Connection Cafe

While organizations focus on their development goal and raising money through major gifts, events, direct mail, grants and online, we continue to see a lack of focus on stewardship and retention. Every organization needs to increase their investment in stewardship and retention. This article was originally published on Hilborne.

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One Thing Most Nonprofits Stink at (Donor Retention) and How You Can Change It in 2014

Connection Cafe

In 2013, Chuck Longfield was on a mission to shed light on the importance of donor retention in the nonprofit industry. According to Chuck, ten years ago the average retention rates of a newly acquired donor were roughly 33%. If the ten-year trend continues, we’ll eventually end up with donor retention rates under 20%.

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9 Underutilized Emails that Improve Donor Retention

Connection Cafe

The 2014 Nonprofit Communications Trends Report was released last week and one of the more interesting findings was that donor retention remainsa lower priority. As my colleague Frank Barry mentioned, most nonprofits stink at donor retention. Nearly 3 out of 4 new donors never make a second gift.

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How to Thank and Retain Year-End Donors

Qgiv

For retention-minded fundraisers with a strong donor cultivation plan in place, the early days of a new calendar year might even be busier than any day in November and December. They may have made their first gift or their 20th. Was it above or below your average gift size? Reason for Giving: What do they care about?

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