NTEN

JUNE 24, 2010

Spend a little time clarifying your funnel, specifically that last bit about measurable value and the second to last bit about how Facebook users will get there. Once you've got your funnel in place, you can then set to measuring each stage. If you're using your own website, the second to last bit is about clickthrough to your site.

Facebook 79

Facebook eBook Social Media Metrics 79

Connection Cafe

MAY 29, 2014

As fundraisers, we put a lot of stock into email housefiles. For the last seven years, the Benchmark Report measured total and usable email housefile size. As I had written for the Donor Acquisition eBook , Engage Your Housefile: Why Size Doesn’t Matter , these are vanity metrics. But there’s a rub.

email 40

email Files Broadcast Metrics 40

Connection Cafe

APRIL 29, 2014

After college, I was determined to find a career that would help me avoid numbers, measurements and calculations at all cost. Successful nonprofit marketing, especially new donor acquisition , must be targeted, tested and measured to generate a positive return on dollars invested: 1. What’s their persona today and how is it evolving?

Marketing 37

Marketing Donor Michigan Test 37

OneCause

JANUARY 31, 2024

[Event-ebook-top] There are plenty of ways to raise money, but one of the most popular (and let’s face it: fun!) ways to bring in fundraising dollars and engage supporters is the time-tested fundraising event. If you’ve got event fundraising on the brain, you’ve come to the right post.

Fundraising 52

Fundraising Registration Hosting Images 52

Connection Cafe

APRIL 1, 2016

We dove deep into data from the 2012 presidential race to provide fundraising insight you can use during the 2016 election year, including: The charitable giving habits of 400,000 political donors. And that gives you a head start on successful fundraising! billion in total fundraising and $2.2 The Peer-to-Peer Fundraising Study.

Professional 20

Professional Causes NGO News 20

Bloomerang

OCTOBER 16, 2023

These solutions optimize and expand your fundraising and donor stewardship activities to help form long-lasting relationships. A donor database is a software solution that nonprofit professionals use to access insights into their supporters’ engagement histories, track key fundraising metrics, and measure success.

Database 85

Database Donor Guide Software 85

Connection Cafe

JANUARY 17, 2014

Adrian Sargent, Professor of Fundraising at Indiana University, describes the industry’s approach to donor retention by stating that while academic interest in the subject has been nil, even “practitioner interest in the topic has been scant. Download this new eBook written by 13 npExperts! The logic of this approach seems flawed.

Donor 37

Donor Retention Detroit Blackbaud 37

Neon CRM

DECEMBER 14, 2023

The calendar is available as a downloadable PDF , which also comes with a list of related blogs, videos, ebooks, and community resources. For fundraising, this message often ties back to donations and the reasons people should donate. Metrics How will you measure the impact and effectiveness of your content?

Calendar 52

Calendar Content Strategy Cancer 52

Neon CRM

MAY 16, 2023

If you’re starting a brand-new newsletter from scratch, then you should check out the free nonprofit newsletter template that comes with our downloadable ebook on perfecting your nonprofit newsletter: Ebook How to Perfect Your Nonprofit Email Newsletter Learn More 4. They’re not just ignoring it or letting it go to spam.

Newsletter 52

Newsletter Ideas Support Literacy 52

Neon CRM

MAY 31, 2023

By using data and analytics to track donor behavior and preferences, you can tailor their communication and fundraising strategies to better engage and retain your donors. Fundraising Donor Management Software Comparison: What’s Right for Your Nonprofit? It also involves careful analysis and upkeep of your donors’ data.

Donor 52

Donor Management Guide Retention 52

Qgiv

MAY 11, 2021

Nonprofits are expected to spend the entire $10,000 dollars each month, and there are performance-related metrics nonprofits must meet in order to continue receiving the grant (more on those later). However, Google has a separate Google for Education program you can check out if you’re fundraising for a school. Measuring Success.

Google 52

Google Grant Headline Rate 52

Connection Cafe

DECEMBER 22, 2013

From #batkid to #GivingTuesday, the Next Generation of American Giving to Content Marketing for Nonprofits , storytelling to social fundraising, retention rates to relationship building, the roundup below covers it all (and everything in between). When writing your fundraising appeals, it’s important to opt for the latter.

Story 54

Story Social Media Nonprofit Content 54

Connection Cafe

DECEMBER 5, 2017

From donor retention to nonprofit marketing to organizational leadership, every ebook is an invaluable resource. We all use data and analytics in some measure every day to guide our strategic planning and tactical decision making. Data to create context, how our fundraising stacks up to peer programs. by Jann Schultz.

Analytics 33

Analytics Data Analysis Metrics 33