eBook email Retention 
Bloomerang
DECEMBER 13, 2022
Being thanked for my previous gift was much more persuasive than receiving multiple emails and direct mail letters. After giving, I received email updates that always included expressions of appreciation for my contribution. Long-term retention (5+ years) is now 10% or less. “ New Donor Email Welcome Series. People give.
Neon CRM
SEPTEMBER 29, 2023
With 12% of all gifts made during the last few days of the year , fundraising emails are a powerful tool to encourage year-end generosity among your donors. But how many year-end giving emails should you send? Emails are a valuable, low-cost option for organizations, and the number of emails sent is increasing year over year.
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Connection Cafe
JANUARY 16, 2014
The 2014 Nonprofit Communications Trends Report was released last week and one of the more interesting findings was that donor retention remainsa lower priority. As my colleague Frank Barry mentioned, most nonprofits stink at donor retention. Over the past 10 years, donor retention has fallen from 33% to 27%. Go back further.
Connection Cafe
JANUARY 16, 2014
The 2014 Nonprofit Communications Trends Report was released last week and one of the more interesting findings was that donor retention remainsa lower priority. As my colleague Frank Barry mentioned, most nonprofits stink at donor retention. Over the past 10 years, donor retention has fallen from 33% to 27%. Go back further.
Allegiance Group
JANUARY 28, 2025
With both donor acquisition and retention becoming more challenging, your organization must aspire to forge relationships with donors that go beyond a single transaction in order to deepen your donors affinity for your cause. Increase retention rates: In general, less than half of all donors will give the following year.
Bloomerang
FEBRUARY 8, 2022
Email campaigns are an easy way to reach almost all of your supporters. Send out emails to participants who haven’t met their goals with tips and tricks for attracting donors, and congratulate and thank fundraisers who are exceeding their goals. It all comes down to your donor retention strategies. Engage your fundraisers.
Connection Cafe
DECEMBER 8, 2014
While organizations focus on their development goal and raising money through major gifts, events, direct mail, grants and online, we continue to see a lack of focus on stewardship and retention. Every organization needs to increase their investment in stewardship and retention. This article was originally published on Hilborne.
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