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How Many Year-End Giving Emails Should I Send?

Neon CRM

With 12% of all gifts made during the last few days of the year , fundraising emails are a powerful tool to encourage year-end generosity among your donors. But how many year-end giving emails should you send? Emails are a valuable, low-cost option for organizations, and the number of emails sent is increasing year over year.

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It’s Not Too Late: 3 Strategic Year-End Fundraising Tips

Bloomerang

Tip 1: Maximize your year-end fundraising emails. Your year-end fundraising email strategy is critical to your overall fundraising success. Send emails from an individual associated with your organization. Don’t use noreply@ or development@ for the sender email. Add contact information at the end of the email.

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Transcending the Transaction: Relationship Fundraising

Allegiance Group

However, a single gift doesnt necessarily imply a deep-seated concern for the issues you aim to solve. Say you run an animal shelter and offer address labels as an incentive for someone to make a first gift. The benefits vary a discount to your local art museum, a branded T-shirt, a gift card.

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Nonprofit Donor Retention 101: Always Do This

Bloomerang

When respected researcher Penelope Burk asked donors why they stopped giving, or why they gave less than they could, here are some of their responses : I didn’t receive any information at all after making a gift to a not-for-profit last year. What my friends and I talk about is how donors who make smaller gift are dismissed as unimportant.

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How to Write the Perfect Donation Thank-You Letter (+Free Template)

Neon CRM

Youve probably written many thank-you letters, whether they were for birthday gifts or party invitations. The stakes are low when you write a personal thank-you note: Your Great Aunt Dottie is unlikely to shun you if your thank-you note arrives a little late or doesnt include details about how youll use her gift.

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Fundraising Best Practices: How To Host A Successful Peer-To-Peer Event

Bloomerang

For example, A Gift for Teaching used a fundraising thermometer and leaderboard on their 2021 Back-to-School Drive webpage to drive donations and keep fundraisers updated on the latest status of their fundraising campaign. Email campaigns are an easy way to reach almost all of your supporters. eBook – Retaining Your P2Peeps.

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Could a Recurring Giving Program Solve All Your Problems?

Qgiv

Monthly giving can do more than help you attract new donors, it can help you renew donors and cultivate them to higher gifts too! Make sure your donation page is easy to understand with a clear and obvious recurring gift option. Have a “recurring gift” type on the gift record. Download Your eBook!

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