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14 Digital Marketing & Fundraising Research Reports for Nonprofits

Nonprofit Tech for Good

NOVEMBER 16, 2024

The reports listed below are the nonprofit sector’s most useful research reports and 2024 editions reaffirm the growing power of monthly giving, the waning influence of organic social media, and that email marketing remains a tried and true method for online fundraising success.

Research

Research Digital Marketing Fundraising

5 Ways to Build a Digital Community that will Transform Your Nonprofit

Nonprofit Tech for Good

NOVEMBER 10, 2024

By Sarah Suarez , Founder and Social Media Strategist for The Social Puzzle – a boutique social media marketing agency which solely focuses on nonprofits so they can concentrate on what really matters, their mission. It’s important to view social media as a conversation, not just a one-way communication tool.

Community

Community Digital Build Social Media

3 Ways to Improve Your Nonprofit’s Social Media Presence

Nonprofit Tech for Good

OCTOBER 17, 2023

In our current digital landscape, having a strong social media presence is essential for nonprofit organizations. The good news is that you don’t need a substantial budget to enhance your nonprofit’s social media presence. Consistency : Consistency is key when it comes to social media.

Social Media

Social Media Media Social Influence

Webinars

The Everyday Donor: Unlocking Prospecting Segments Through Behavior Analysis

MORE WEBINARS

6 Practical Tips for Promoting Your #GivingTuesday Campaign on Social Media

Nonprofit Tech for Good

SEPTEMBER 27, 2020

In 2019, more than 20 billion social media impressions were made on #GivingTuesday. With so much noise on social channels during this global day of giving, you may be wondering how your nonprofit can stand out and more effectively fundraise for its mission. Every mission has its social media niche.

Social Media

Social Media Campaign Media Social

5 Reasons Why Social Media is Essential for Small Nonprofits

Nonprofit Tech for Good

MARCH 4, 2023

According to Pew Research Center , 85% of people have a smartphone and even more than that are active on a number of social media platforms. Here are five reasons why your nonprofit’s social media presence is one of the most valuable marketing tools at your disposal: 1) It’s accessible.

Social Media

Social Media Media Social Nonprofit

Social Media Strategies for Nonprofits

NonProfit PRO

APRIL 25, 2022

Your nonprofit likely has a social media presence. What goals do you have for your social media? Download our guide to help you answer those questions! You post to raise awareness for your mission and to gain more donors and volunteers.

Social Media

Social Media Strategy Media Social

5 Social Media Templates for Nonprofit Fundraising Events

Nonprofit Tech for Good

FEBRUARY 27, 2020

Check out these social media post templates for ideas of post themes and content format for your Facebook, Instagram, and Twitter feeds. Use social media as an opportunity to encourage supporters to come with a crew. . By Emily Rose Patz , Senior Copywriter at DonorPerfect. We hope to see you there!

Social Media

Social Media Template Media Social

8 Tips for GivingTuesday Social Media Posts

CauseVox

OCTOBER 10, 2024

With its own hashtag, it comes as no surprise that GivingTuesday gains a lot of its traction on social media. So, if you’re considering launching a GivingTuesday fundraising campaign , having a strong presence on social media is a no-brainer for success. Free Download: Year-End & GivingTuesday Fundraising Toolkit 1.

Social Media

Social Media Media Social Tips

Expert Donor Appreciation Templates for Letters, Texts, Social Media, and Calls!

NonProfit PRO

FEBRUARY 15, 2024

Download this guide now to receive thank you letter templates for direct mail, email, phone calls, social media, and text messages, guaranteed to make your donors feel appreciated while also supporting your donor retention and acquisition efforts. Download now to begin maximizing impact!

Social Media

Social Media Template Donor Media

How to Use Social Media to Raise More Money in Your Year-End Campaign

CauseVox

NOVEMBER 6, 2024

Master key strategies to elevate your GivingTuesday and year-end fundraising with social media, including profile optimization, engaging content, and video storytelling. With Giving Tuesday and year-end appeals on the horizon, leveraging social media effectively can make all the difference in reaching your fundraising goals.

Social Media

Social Media Campaign Media Social

Expert Donor Thank You Templates for Letters, Texts, Social Media, and Calls!

NonProfit PRO

FEBRUARY 28, 2024

Download this guide now to receive thank you letter templates for direct mail, email, phone calls, social media, and text messages, guaranteed to make your donors feel appreciated while also supporting your donor retention and acquisition efforts. Download now to begin maximizing impact!

Social Media

Social Media Template Donor Media

Download These Nonprofit Thank You Templates You’ll Be Grateful For!

NonProfit PRO

AUGUST 1, 2022

This free, downloadable resource includes must-have samples for written, email, social media, text, and phone call messages to express your gratitude to donors. These impactful thank you letter templates are guaranteed to keep your donors engaged and giving.

Template

Template Sample Social Media Donor

6 Must-Download Mobile Apps for Good

Nonprofit Tech for Good

JANUARY 15, 2018

Now 11 years after the launch of the first iPhone, social enterprises and socially-responsible businesses are finding creative ways to contribute to the mobile app economy with apps that combine lifestyle with social good. For 2018, these are the must-download mobile apps to explore. reachmobile.no.

Mobile

Mobile NGO Charity Info

23 Digital Marketing & Fundraising Reports for Nonprofits Worldwide

Nonprofit Tech for Good

MAY 24, 2022

Benchmarks Study 2022 :: Download. State of Modern Philanthropy 2022 :: Download. Charitable Giving Report 2022 :: Download. 2022 Nonprofit Communications Trends Report :: Download. Women Give 2022: Racial Justice, Gender and Generosity :: Download. Quarterly Fundraising Effectiveness Report :: Download.

Digital

Digital Report Fundraising Marketing

19 Digital Marketing & Fundraising Research Reports for Nonprofits

Nonprofit Tech for Good

MAY 11, 2023

The 2023 reports reaffirm the growing power of monthly giving, the need to clean your email list(s) regularly, and reveal that more nonprofits are understanding that social media requires an investment in social ads to produce results. Benchmarks Study 2023 :: Download [US] Published by M+R 2.

Research

Research Report Fundraising Digital

10 Digital Marketing & Fundraising Research Reports for Nonprofits

Nonprofit Tech for Good

JUNE 6, 2024

The reports listed below are the nonprofit sector’s most useful research reports and 2024 editions reaffirm the growing power of monthly giving, the waning influence of organic social media, and that email marketing remains a tried and true method for online fundraising success.

Research

Research Digital Marketing Fundraising

43 Digital Marketing Tools & Resources for Nonprofits

Nonprofit Tech for Good

APRIL 27, 2023

Google Campaign URL Builder :: ga-dev-tools/campaign-url-builder This a free tool from Google that allows you to easily create UTMs to track your website performance, such as referral traffic from social media campaigns and conversions from online ads. Social Media 1. See also Duda , SquareSpace , and Wired Impact.

Resource

Resource Tools Digital Marketing

26 Fundraising & Digital Marketing Research Reports for Nonprofits

Nonprofit Tech for Good

APRIL 29, 2020

2019 Global NGO Technology Report :: Download. 2019 World Giving Index :: Download. 2018 Global Trends in Giving Report :: Download. The Act of Giving Report :: Download. Volunteer Management Progress Report :: Download. 2020 Nonprofit Communications Trends Report :: Download. Women Give 2020 :: Download.

Research

Research Digital Report Fundraising

Must-Read Digital Marketing & Fundraising Reports for Nonprofits Worldwide

Nonprofit Tech for Good

APRIL 14, 2021

2021 Nonprofit Trends Report :: Download. 2021 Nonprofit Video Index :: Download. 2020 Global Trends in Giving Report :: Download. 2019 Global NGO Technology Report :: Download. 2019 World Giving Index :: Download. 2019 World Giving Index :: Download. Charitable Giving Report 2021 :: Download.

Digital

Digital Report Fundraising Marketing

74 Free or Low-Cost Tools and Resources for Nonprofits

Nonprofit Tech for Good

JUNE 29, 2021

Iconfinder is an online database of almost one million icons and many of the social media icon sets are available to download for free. Social Media. Buffer enables social media managers to schedule posts on social networks throughout the day and evening. Iconfinder :: iconfinder.com.

Tools

Tools Resource Free Nonprofit

10 Digital Marketing & Fundraising Trends to Prioritize in 2023

Nonprofit Tech for Good

DECEMBER 19, 2022

1) Know that the effectiveness of social media is often overrated. The nonprofit sector needs to have an honest conversation about the effectiveness of social media. First, organic reach is at an all-time low and the value and effectiveness of social media advertising is questionable : Facebook: 2.9

Trend

Trend Fundraising Digital Marketing

94 Free or Low-Cost Tools and Resources for Nonprofits

Nonprofit Tech for Good

SEPTEMBER 6, 2022

This a free tool from Google that allows you to easily create UTMs to track your website performance, such as referral traffic from social media campaigns and conversions from online ads. SocialSnap also provides customizable social share buttons that can be added to your website or blog content. Social Media.

Tools

Tools Resource Free Nonprofit

How To Develop And Maintain Your Fundraising Calendar (Downloadable Template)

CauseVox

DECEMBER 12, 2024

Download Your Fundraising Planning Guide and Calendar Template: Fundraising calendars are designed to outline donor correspondence, campaign timelines, special events , benchmark dates, and other noteworthy occurrences that your fundraising team will be engaged in over the course of the year.

Calendar

Calendar Template Fundraising Develop

22 Must-Read Research Reports for the Nonprofit Sector

Nonprofit Tech for Good

APRIL 2, 2018

2018 Global NGO Online Technology Report :: Download. Global Landscape of Philanthropy Report 2018 :: Download. 2017 Global Trends in Giving Report :: Download. 2017 World Giving Index :: Download. 2017 World Giving Index :: Download. 2017 Giving Around the Globe :: Download. Published by CECP.

Research

Research Report NGO Nonprofit

Newly Released! The 2020 Global Trends in Giving Report

Nonprofit Tech for Good

SEPTEMBER 14, 2020

< Download Now > Thank you to our 2020 partners who helped increase the diversity and geographical range of this year’s survey respondents and thank you to Funraise for sponsoring the report! 25% say social media, 17% website, 13% print, 8% TV ad, 4% phone call, 3% radio ad, 2% text message, 1% billboard, and 1% messaging app.

Trend

Trend Global Report Giving

Learn How to Market Your Events in 2022

NonProfit PRO

FEBRUARY 2, 2022

This fundraising event marketing guide is filled with tips, tricks, and ideas on how to use social media to promote your next event and convert followers to engaged attendees. Download Your Copy. You'll learn tools and strategies to guarantee the success of your next fundraising event.

Marketing

Marketing Learning Social Media Learning Tool

Tracking Social Media Engagements and Conversions for Your Nonprofit

Classy

JUNE 24, 2021

This is especially true on social media because there are so many data points you can track. Across platforms, you should be tracking social media engagement rates and conversion rates. The Nonprofit’s Social Media Content Planner. Measuring Engagements on Social Media. Engagement Rate.

Social Media

Social Media Conversation Track Media

Threads for Nonprofits: 5 Tips for the Early Adoption Phase

Nonprofit Tech for Good

JULY 6, 2023

Nonprofit Tech for Good launched in 2005 as a Myspace page and in the 18 years since we’ve been through multiple early adoption phases of new social media — first Facebook and Twitter and then on to LinkedIn, Instagram, Pinterest, and Tumblr. Traditional marketing and fundraising threads are not getting much traction.

Phase

Phase Adopt Tips Social Media

Infographic | Insights on Creating Irresistible Event Sponsorships

Greater Giving

DECEMBER 31, 2024

Download The Event Sponsorship Infographic PDF Why Sponsorships Are Crucial for Fundraising Events Fundraising Event Sponsorships often account for a significant portion of an event’s budget an average of 45% , according to recent nonprofit trends. Offer What Event Sponsors Value Most Sponsors prioritize visibility and engagement.

Create

Create Sponsor Social Media PDF

5 Ways to Use Your Smartphone for Social Good

Nonprofit Tech for Good

MARCH 4, 2020

Download the app: ios | Android. Download the app: ios. Once downloaded, supporters using Charity Miles simply choose which charity they would like to benefit from the miles they walk, run, hike, or bike. Download the app: ios | Android. Make sure your charity is listed as an option on the app. Charity Miles.

Social

Social Charity Donation Fundraising

3 Smart Branding Strategies for Nonprofits

Nonprofit Tech for Good

APRIL 26, 2021

Since we all spend a lot of effort creating emails, posting on social media, blogging, and producing printed content, don’t we want to make sure our communications are highly functioning and credible? Nationwide, 56 Federation offices downloaded the outreach materials and templates 467 times. And often we overexplain!

Strategy

Strategy Nonprofit North America Israel

#GivingTuesday Communication Templates

NonProfit PRO

SEPTEMBER 11, 2024

From emails to social media posts and text messages, our experts have done the work for you! Download the messaging templates now to elevate your #GivingTuesday appeals this year. Use this #GivingTuesday messaging guide to copy and paste easy, pre-made templates that you can edit and schedule now to #GivingTuesday.

Template

Template Communication Social Media Guide

59 Useful Mobile Apps & Online Tools for Nonprofits

Nonprofit Tech for Good

MAY 2, 2017

Provided you set aside the time to explore and experiment, your nonprofit can use the apps and tools listed below to significantly improve your web and email communications and your social media campaigns. Social Media. Buffer :: buffer.com. NameCheckr :: namecheckr.com. Periscope :: periscope.tv. Photo Editing.

Mobile

Mobile Tools Online Nonprofit

10 Digital Marketing & Fundraising Trends for Nonprofits in 2022

Nonprofit Tech for Good

DECEMBER 8, 2021

Quarterly Impact Reports enhance your website, email, and social media content strategy. Prominently feature a call-to-give, an email newsletter opt-in, and a call-to-follow on social media on your landing page. Promote your landing page each quarter on social media for one month. Email #1 ?

Trend

Trend Fundraising Digital Marketing

23 Fundraising & Marketing Reports for Nonprofit Professionals Worldwide

Nonprofit Tech for Good

APRIL 5, 2019

2018 Global NGO Technology Report :: Download. 2018 Global Trends in Giving Report :: Download. Global Landscape of Philanthropy Report 2018 :: Download. 2018 World Giving Index :: Download. 2018 World Giving Index :: Download. 2019 Digital Outlook Report :: Download. Women Give 2019 :: Download.

Professional

Professional Report Fundraising NGO

106 Free or Low-Cost Online Tools and Resources for Nonprofits

Nonprofit Tech for Good

FEBRUARY 20, 2019

Provided you set aside the time to explore and experiment, your nonprofit can use the tools listed below to significantly improve your web and email communications and your social media campaigns. Social Media. Buffer enables social media managers to schedule posts on social networks throughout the day and evening.

Resource

Resource Tools Online Free

Newly Released in English, español, français e português! The 2019 Global NGO Technology Report

Nonprofit Tech for Good

SEPTEMBER 15, 2019

The data reveals how organizations use web and email communications, online fundraising, social media, productivity software, and emerging technology. Please download the report and share with your communities. This year the benchmarks are available for six regions: Africa. Australia and New Zealand.

NGO

NGO Global Report Technology

82 Free or Low-Cost Online Tools & Mobile Apps for Nonprofits

Nonprofit Tech for Good

APRIL 13, 2018

Provided you set aside the time to explore and experiment, your nonprofit can use the apps and tools listed below to significantly improve your web and email communications and your social media campaigns. Social Media. Lumen5 converts articles and blog posts into video content – ideal for social media.

Mobile

Mobile Tools Online Free

How to Identify, Grow, and Retain Your Most Loyal Donor Base

Nonprofit Tech for Good

JUNE 19, 2019

They follow you on social media, donate to your cause, rally their Facebook friends, and participate in your events. Try filtering for donors who: have a lifetime gift amount of $500+, 10+ volunteer hours, 10+ soft credited gifts, and gifts coded with your social media campaign or your annual appeal solicitation.

Donor

Donor Social Media Offline Gift

Flixxaid: A New Mobile App for Social Good

Nonprofit Tech for Good

JUNE 10, 2020

In a world with a multitude of social media platforms already out there on the web, why would the world use one more dedicated to support nonprofits? There’s no denying the power of social media and its ability to harness the power of the internet. The power of social media to help drive social good.

Mobile

Mobile Social Social Media Social Network

4 Top Donor Retention Strategies to Keep Your Year-End Donors

CauseVox

JANUARY 20, 2025

Was it because they saw their friends peer-to-peer fundraising post on social media? Download CauseVoxs Donor Engagement & Retention Playbook: 3. They can come through any channel: email, direct mail, social media. Were they forwarded a link through email from one of your clients? Whatever feels comfortable.

Retention

Retention Donor Strategy Social Media

8 Social Media Ideas to Inspire Donors on GivingTuesday

Neon CRM

JULY 13, 2023

The #GivingTuesday hashtag gets billions of impressions each year, which tells us that nonprofits participating in GivingTuesday need a social media strategy to maximize fundraising. How Does Social Media Benefit Nonprofits on GivingTuesday? Social media is important for nonprofits year-round.

Social Media

Social Media Donor Media Ideas

Announcing the 2021 Open Data Project!

Nonprofit Tech for Good

MARCH 2, 2021

Based on the survey responses from the 2021 Global NGO Technology Survey , the 2021 Open Data Project provides benchmarks for how NGOs use website and email communications, online fundraising tools, social media, and productivity and security software. The survey and the project are available in English, French, and Spanish.

Project

Project Open Data NGO

Threads downloads return to growth as X adds Walmart to its advertiser exodus

TechCrunch

DECEMBER 4, 2023

According to a new analysis of app store trends, Instagram Threads is now outpacing X, formerly Twitter, at least in terms of new downloads. App intelligence firm Apptopia indicates that, although Threads’ daily downloads had been declining since September, things have shifted in […] © 2023 TechCrunch. All rights reserved.

Analysis

Analysis Trend Twitter Personal

14 Digital Marketing & Fundraising Research Reports for Nonprofits

5 Ways to Build a Digital Community that will Transform Your Nonprofit

Webinars

Trending Sources

3 Ways to Improve Your Nonprofit’s Social Media Presence

Webinars

6 Practical Tips for Promoting Your #GivingTuesday Campaign on Social Media

5 Reasons Why Social Media is Essential for Small Nonprofits

Social Media Strategies for Nonprofits

5 Social Media Templates for Nonprofit Fundraising Events

8 Tips for GivingTuesday Social Media Posts

Expert Donor Appreciation Templates for Letters, Texts, Social Media, and Calls!

How to Use Social Media to Raise More Money in Your Year-End Campaign

Expert Donor Thank You Templates for Letters, Texts, Social Media, and Calls!

Download These Nonprofit Thank You Templates You’ll Be Grateful For!

6 Must-Download Mobile Apps for Good

23 Digital Marketing & Fundraising Reports for Nonprofits Worldwide

19 Digital Marketing & Fundraising Research Reports for Nonprofits

10 Digital Marketing & Fundraising Research Reports for Nonprofits

43 Digital Marketing Tools & Resources for Nonprofits

26 Fundraising & Digital Marketing Research Reports for Nonprofits

Must-Read Digital Marketing & Fundraising Reports for Nonprofits Worldwide

74 Free or Low-Cost Tools and Resources for Nonprofits

10 Digital Marketing & Fundraising Trends to Prioritize in 2023

94 Free or Low-Cost Tools and Resources for Nonprofits

How To Develop And Maintain Your Fundraising Calendar (Downloadable Template)

22 Must-Read Research Reports for the Nonprofit Sector

Newly Released! The 2020 Global Trends in Giving Report

Learn How to Market Your Events in 2022

Tracking Social Media Engagements and Conversions for Your Nonprofit

Threads for Nonprofits: 5 Tips for the Early Adoption Phase

Infographic | Insights on Creating Irresistible Event Sponsorships

5 Ways to Use Your Smartphone for Social Good

3 Smart Branding Strategies for Nonprofits

#GivingTuesday Communication Templates

59 Useful Mobile Apps & Online Tools for Nonprofits

10 Digital Marketing & Fundraising Trends for Nonprofits in 2022

23 Fundraising & Marketing Reports for Nonprofit Professionals Worldwide

106 Free or Low-Cost Online Tools and Resources for Nonprofits

Newly Released in English, español, français e português! The 2019 Global NGO Technology Report

82 Free or Low-Cost Online Tools & Mobile Apps for Nonprofits

How to Identify, Grow, and Retain Your Most Loyal Donor Base

Flixxaid: A New Mobile App for Social Good

4 Top Donor Retention Strategies to Keep Your Year-End Donors

8 Social Media Ideas to Inspire Donors on GivingTuesday

Announcing the 2021 Open Data Project!

Threads downloads return to growth as X adds Walmart to its advertiser exodus

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