How to Use Data to Reduce Your Direct Mail Marketing Costs
sgEngage
AUGUST 1, 2023
Most organizations maintain valid home addresses, while email addresses and phone numbers may be less trustworthy. Quarterly National Change of Address (NCOA) updates should be run every 90 days on your entire house file even if you are not mailing in this period. Ask for phone numbers and email addresses in face-to-face interactions.
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