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14 Digital Marketing & Fundraising Research Reports for Nonprofits

Nonprofit Tech for Good

The reports listed below are the nonprofit sector’s most useful research reports and 2024 editions reaffirm the growing power of monthly giving, the waning influence of organic social media, and that email marketing remains a tried and true method for online fundraising success.

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3 Easy Ways to Get New Email Subscribers and Drive Donor Growth

Nonprofit Tech for Good

But there are some very simple tactics, often overlooked, that pretty much guarantee massive growth to both your email lists and to your donor database. Before we dive into the specific tactics, the first thing you need to do is test both your email signup and donation forms. Tactic 1: Make it Visible.

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5 Nonprofit Emails That DON’T Ask For a Donation

Nonprofit Tech for Good

Your emails can do wonders in connecting people with your mission and raising money for your cause. Sending email communications is your chance to ignite strategic conversations with your donors, members, volunteers, and subscribers. 1) Welcome email. And the proof is in the email statistics. First impressions matter.

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A Guide to Email Accessibility Best Practices for Nonprofits

Nonprofit Tech for Good

Email accessibility refers to the art of crafting email messages in a way that ensures equal usability and understanding for all individuals. 1) Design Design in email accessibility is particularly important for ensuring that individuals of all abilities can effectively access, comprehend, and engage with email content.

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Download the #GivingTuesday Ultimate Guide

NonProfit PRO

Download the eBook to receive helpful tips and tricks for planning and sending communications, social and email messaging templates, a sample project calendar, examples of successful campaigns from other nonprofits, and more.

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Email Deliverability Guide—What Nonprofits Need to Know

NonProfit PRO

Email deliverability isn't something many of us consider.until our emails are labeled as spam. Check out our tips to ensure your emails land in inboxes where they belong. Download the Email Deliverability Guide today!

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Download These Nonprofit Thank You Templates You’ll Be Grateful For!

NonProfit PRO

This free, downloadable resource includes must-have samples for written, email, social media, text, and phone call messages to express your gratitude to donors. These impactful thank you letter templates are guaranteed to keep your donors engaged and giving.

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