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Retaining First Time Donors this GivingTuesday

sgEngage

These donors, who contribute without prior planning, can be the unsung heroes of your end-of-year fundraising. According to a recent report from the Blackbaud Institute , 72% of spontaneous gifts went to organizations with whom the donors were already familiar. This is even more important as you seek to expand your donor rolls.

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Stewardship Tactics That Are Sure To Keep Donors Tied To Your Cause

Bloomerang

Thanking creates loyalty Did you know that 53% of donors stop giving because they feel unappreciated, and 41% cite lack of acknowledgment or thanks as their reason? Conversely, loyal donors give 42% more over their lifetime and are 70% more likely to leave a planned gift.

Donor 110
professionals

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Your Digital Donor Thank-You Kit

NonProfit PRO

Your Digital Donor Thank-You Kit is your guide to crafting timely, personalized thank-you messages. It includes thank-you email templates, video scripts, and more!

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The era of reactive giving: Inspiring one-time donors to become lifetime sustainers  

Candid

Reactive donors respond based on emotion, giving less than donors who give regularly, and historically have been fleeting supporters. For nearly all nonprofits, converting one-time donors into long-term partners is a struggle. With memorable messaging, you can inspire new donors and cultivate long-term engagement.

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Example Fundraising Scripts to Use When Asking for Donations

Bloomerang

Making fundraising calls can be nerve-wracking, but it helps to have a plan in the form of a fundraising script. In this guide, we’ll offer some tips and sample scripts you can use when calling donors to request a face-to-face meeting or directly request donations. Why and when to use a script for fundraising.

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How to Use AI for the Right Ask (Without Being Creepy)

sgEngage

Such subpar messages may be the reason that 63% of fundraisers feel uncomfortable using AI for personalized donor communications. When used thoughtfully, AI can actually help you be more human and strengthen your authentic connections with donors. Request too much and you risk donors feeling overwhelmed or pressured.

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Mastering Your End-of-Year Fundraising Plan: Calendar + Checklist

Bloomerang

Recruit a match from a single donor or group of donors. What number of donors gave at end of year? How many new first-time donors did we have at end of year? Schedule in-person ask visits with donors. Include a short story celebrating the donor and their impact on your mission. Filter by date.

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