TechImpact

OCTOBER 2, 2014

According to a recent study conducted by Blackbaud , only 25% of nonprofits have a defined content marketing strategy, and only 26% of respondents would rate themselves as conducting an effective content marketing strategy. Email marketing ROI is around 4,300%. 50% of the ROI of a pin can happens after 2.5

Stats 226

Stats Content Marketing Change 226

TechImpact

OCTOBER 30, 2014

According to a recent study published by the Harvard Business Review , a “trust chemical” is produced by your brain called Oxytocin, when you meet new people who you can identify as trustworthy. According to this study, the amount of Oxytocin the brain actually produces effectively predicted how willing people were to help others.

Brain 245

Brain Storytelling Story Nonprofit 245

Bloomerang

DECEMBER 12, 2024

In fact, a recent Global Trends in Giving report reveals that 33% of donors in the U.S. Investing in strategic email marketing can amplify your fundraising return on investment (ROI), engage supporters personally, and rally even more people to champion your mission. But what makes this communication channel so effective?

email 92

email Marketing Guide Nonprofit 92

Nonprofit Tech for Good

APRIL 5, 2021

According to the Global Trends in Giving Report , 10% of online donors have made a donation through Instagram Charitable Tools. That’s an incredibly high donor retention rate for a set of tools that are still in their early adoption phase. The Instagram donor experience for the Global Sanctuary for Elephants is below.

Practice 363

Practice Nonprofit Social Media Facebook 363

Saleforce Nonprofit

JUNE 22, 2021

As advancement leaders at higher education institutions consider their options in the age of COVID-19, they’re rethinking conventional wisdom by choosing Salesforce to build lifelong alumni and donor relationships. With Salesforce.org, Morehouse has developed better-informed campaigns aimed at alumni and donors. About the Author.

ROI 101

ROI University Education Fundraising 101

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 20, 2012

With the study’s findings, we can now more confidently say that nonprofits need to adapt to in the way they both engage externally with their supporters as well as organize their efforts internally. The central finding from the study is that dual channel donors give the most. On average, dual channel donors give $123.29

Channel 105

Channel Donor Giving Offline 105

Allegiance Group

JANUARY 8, 2025

As fundraisers, were also storytellers and every donor has a story. When we can identify what those stories are and understand the kind of path our donors follow at each stage of the giving process, we can gently guide their journey, connect with them at a deeper level, build strong relationships, and improve fundraising results.

Map 52

Map Donor Experiment Team 52

Beth's Blog: How Nonprofits Can Use Social Media

MAY 25, 2010

For the third and final Conversational Case Study on America’s Giving Challenge from Allison Fine and I, we pose a question rather than answer one: Is there a “special sauce” for successful participation in online fundraising contests ? Is the contest designed in a way that prevents donor fatigue? Source: Extreme Foods.

Contest 99

Contest ROI Fundraising Online 99

sgEngage

MARCH 22, 2022

A common misconception among newer nonprofit professionals is that every campaign or event is meant to attract new donors and donations. The longer a donor gives to your organization, the more time you have to build meaningful relationships that will reinforce their long-lasting support. . Ensure communication is a two-way street

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Retention Communication Donor Strategy 119

Nonprofit Tech for Good

MAY 29, 2012

Usually I donate to one or two nonprofits at a time, but to go through a list of 25 nonprofits in less than 90 minutes made it abundantly clear that many nonprofits still need to tweak their “Donate Now” process to maximize online donations and their social media ROI. ” What a tragic lost opportunity!

Campaign 253

Campaign Online Fundraising Nonprofit 253

Nonprofit Tech for Good

FEBRUARY 12, 2020

According to the Global Trends in Giving Report , 27% of online donors say that email is the tool that most inspires them to give (social media 29%, 18% website, 12% print). The time invested in ramping up your campaigns and the content strategy behind it is well worth it in terms of return on investment (ROI).

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email Practice Marketing Nonprofit 363

Qgiv

DECEMBER 10, 2024

Donation request letters, whether sent via email or direct mail, are one of the most effective ways to reach donors and solicit gifts. Donation request letters are an essential tool for nonprofits seeking to connect with potential donors and inspire them to contribute to their cause.

Template 98

Template Donation Help Raise 98

Nonprofit Tech for Good

JANUARY 14, 2013

50 a month there really is no excuse to be using.gmail.com,yahoo.com, or.hotmail.com as your email handle when communicating with donors, supporters, volunteers, and the general public. 10) Track the growth and ROI of your online communities. Now that setting up a.org email account can cost as little as $.50 yourname@amnesty.org.

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Social Media Media Social Management 234

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 14, 2009

Today, I am moderating a panel at SXSW about Social Media Nonprofit ROI in the format of a poetry slam. A creative report on non-profits, social media, and effective ROIs delivered as poetry slam and expertly judged including interactive crowd participation. I shall investigate - I muttered - to know what ROI could account for.

ROI 77

ROI Social Media Slides Media 77

Nonprofit Tech for Good

JANUARY 3, 2012

One of the simplest ways to significantly increase your nonprofit’s return on investment (ROI) from using social media is to learn basic HTML. For 2012, watch how the early adopters use text messaging to drive traffic to their mobile content and inspire donors to give through mobile channels. Learn basic HTML.

Social Media 237

Social Media Media Social Management 237

Care2

MAY 27, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" 60) Search « Is Direct Mail Really Headed for the Exit?

Social Media 59

Social Media ROI Media Social 59

Allegiance Group

JANUARY 14, 2025

A recent study showed Americans check their phones as often as every five minutes. The good (or not-so-good) news is that your donors are likely just as addicted to their devices as you are. This stickiness means organizations have a single consistent phone number to communicate with individual donors across platforms.

Fundraising 52

Fundraising Tips Donor Broadcast 52

Care2

JULY 26, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" You might check out some of the online advocacy and fundraising benchmark studies.

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" You might check out some of the online advocacy and fundraising benchmark studies.

Social Network 74

Social Network ROI Social Media Network 74

3rd Sector Labs

AUGUST 15, 2014

While we use terms like “donor” and “constituent”, they are “consumers” too. We can learn a lot about reaching donors more effectively by keeping an eye on what our corporate retailing counter parts are doing to reach consumers. Everyone wants to see their ROI. Use small data (i.e. and again.

Digital 138

Digital Data Marketing Nonprofit 138

Nonprofit Tech for Good

JUNE 13, 2013

Email is still a very powerful tool for fundraising and the likely reason why donor conversion rates dropped in 2012 is because nonprofit e-newsletters are still formatted to primarily be read on desktop and laptop computers. Text-to-Give and/or Mobile Wallet Donors. eNewsletter Subscribers. Blog Unique Visitors.

Mobile 185

Mobile Track Media Fundraising 185

Pamela Grow

FEBRUARY 5, 2025

A personal grievance of mine when it comes to our sector has always been the lack of case studies illustrating long-term success. Thats why I frequently reference this brilliant case study on SOFII from Denisa Casement, Lisa Sargent, and Sandi Collette. Know Your Donors: Fundraising isnt about data points or demographic segments.

Lesson 52

Lesson Fundraising Organization Case Study 52

Bloomerang

JULY 26, 2024

But I wonder if in the long run the ROI is better for direct mail than digital? I did stop donor acquisition mailings a few years back because returns were so low. You have to spend money to make money For donor acquisition , direct mail returns of 2% were considered good then. That being said, it was expensive even then!

Mail 120

Mail Roles Digital Fundraising 120

Nonprofit Tech for Good

OCTOBER 22, 2012

Know that using third-party apps decreases ROI if not used carefully. In fact, a study released in the fall of 2011 revealed that auto-posting to Facebook decreases likes and comments by up to 70% which can have a detrimental impact on a nonprofit’s EdgeRank score on Facebook. That said, a couple of minor tweaks are necessary.

Social Media 251

Social Media Social Media Chapter 251

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2014

In our book, “ Measuring the Networked Nonprofit ,” we offer a method for measuring marketing and communications campaigns that integrate social media. Some of the posts shared some great case studies, insights, and tips about each step of the process: Set Goals. Want Useful Analytics? What’s the Point?

Measure 118

Measure Learning Case Study Social Media 118

Nonprofit Tech for Good

MAY 18, 2013

Know that using third-party apps decreases ROI if not used carefully. In fact, a study released in the fall of 2011 revealed that auto-posting to Facebook decreases likes and comments by up to 70% which can have a detrimental impact on a nonprofit’s EdgeRank score on Facebook. That said, a couple of minor tweaks are necessary.

Social Media 261

Social Media Social Media Chapter 261

Nonprofit Tech for Good

NOVEMBER 28, 2011

And almost all executives were resisting letting go of control and embracing the new concept of empowering supporters and donors to be content creators and fundraisers for their nonprofits online. Flash forward four and a half years. Executives have come a long way in understanding the Social Web. Get training.

Social Media 240

Social Media Media Social Stats 240

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 14, 2013

This story became a case study in “ Measuring the Networked Nonprofit ,” to illustrate the value of crowdsourcing and how to measure the return. Taryn Degnan picks up on this them of using social media to save lives to share her observations about the use of social media to find organ donors and her own personal story.

Social Media 129

Social Media Media Life Social 129

Bloomerang

OCTOBER 30, 2023

Especially the small to medium-sized nonprofits who may not have the budget or resources to afford and leverage larger-scale technology platforms to manage their donor and volunteer relationships. DRMs can automate many of the time-consuming tasks involved in fundraising, including donor research, segmentation, and communications.

Database 105

Database Volunteer Donor ROI 105

Qgiv

MAY 10, 2023

But how do you effectively maximize text message fundraising’s ROI? Text fundraising is a method of fundraising in which nonprofits send a text to donors or create a text fundraising keyword that donors can text to make a donation. Target past donors Your past donors are supporters who care about your organization.

ROI 52

ROI Effective Fundraising Social Media 52

Qgiv

JULY 12, 2021

Monthly donors give 42% more in one year than one-time donors. 88% of dollars raised comes from 12% of an organization’s donors. Almost half (45%) of donors participate in a monthly giving program. . 47% of donors over the age of 60 give online. 75% of young donors are turned off by out-of-date websites.

Statistics 116

Statistics Fundraising Raise Social Media 116

Greater Giving

DECEMBER 19, 2024

While its true you know your audience better than anyone, you can greatly increase your websites return on investment (ROI) by taking a data-driven design approach. In fact, one study found that visitors can assess your websites visual appeal in just 50 milliseconds. The same goes for your nonprofits donors.

Websites 52

Websites Data Nonprofit Mobile 52

Bloomerang

MAY 30, 2022

One study found that 37% of organizations with budgets under $1 million and 22% of organizations with budgets over $1 million don’t have a fundraising plan in place. How well are we engaging with our donors? What were our donor retention and new donor acquisition rates? Who are our most loyal donors ?

Guide 140

Guide Fundraising Social Media Donor 140

Care2

FEBRUARY 3, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" You might check out some of the online advocacy and fundraising benchmark studies.

Social Network 53

Social Network ROI Social Media Advocacy 53

Greater Giving

SEPTEMBER 24, 2024

According to a Chronicle of Philanthropy analysis , wealthy donors gave nearly $300 million more to nonprofits in the first five months of 2024 than they did over the same period last year. Your nonprofit’s wealthiest donors have the capacity to give to your nonprofit, but are they inclined to do so year after year?

Relationship 52

Relationship Donor Tips Build 52

Nonprofit Tech for Good

MAY 18, 2013

Know that using third-party apps decreases ROI if not used carefully. In fact, a study released in the fall of 2011 revealed that auto-posting to Facebook decreases likes and comments by up to 70% which can have a detrimental impact on a nonprofit’s EdgeRank score on Facebook. That said, a couple of minor tweaks are necessary.

Social Media 209

Social Media Social Media Chapter 209

Nonprofit Tech for Good

MAY 13, 2016

And email ROI and online giving is up, up, up! Donors 40-59 years old are now the most likely to give online. Short videos, short online articles, and short emails keep donors the most engaged, informed, and inspired to give. Source: M+R Benchmarks Study. Source: M+R Benchmarks Study. Mature donate $683 annually.

Social Media 100

Social Media Stats Media Online 100