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Facebook and Nonprofits: Success Stories? ROI?

Nonprofit Tech for Good

Nonprofits with national and international name recognition do great on Facebook in terms of growing a large fan base, but many small to medium-sized nonprofits struggle to achieve the elusive Facebook ROI (Return on Investment) – website traffic, new e-mail newsletter subscribers, mobile subscribers, online donors, thumbs up and comments i.e,

ROI 209
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5 Stats That’ll Change Your View Of Content Marketing Forever

TechImpact

Email marketing ROI is around 4,300%. According to a recent study conducted by the Direct Marketing Association, email marketing has a 4,300% ROI , which is comparable to direct traffic, CPC, and even organic search traffic. Check out these stats by Shareaholic if you’re not convinced: Average time on site: 227 seconds.

Stats 226
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10 Social Media Metrics for Nonprofit Organizations (and How To Track Them)

Nonprofit Tech for Good

For those 79% of nonprofits out there, I have listed 10 social media metrics below that can be easily tracked and plotted on a Social Media Return on Investment (ROI) Spreadsheet ( Download ). If you don’t already, get access to your website’s traffic logs and track and plot unique visitors on the Social Media ROI Spreadsheet.

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11 Types of Photos Nonprofits Should Post on Social Media

Nonprofit Tech for Good

My Return on Investment (ROI) from using Pinterest to promote Nonprofit Organizations is somewhere between minimal and better-than-expected, but using the site on a regular basis has fundamentally changed how I think about social media and the people who use it. Photos with Powerful Statistics: Posted on Facebook by the One Campaign.

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11 TwtPoll Results Nonprofits Can Use to Plan 2010 Communications Strategies

Nonprofit Tech for Good

2) ATTN Donors: Have you ever donated to a nonprofit organization through your cell phone? [ [link] ]. 4) ATTN Donors: Do you prefer to give $$$ to your favorite organizations via: [ [link] ]: 71% The organization’s website. Related Posts: Tags: ROI (Return on Investment). [ [link] ]. 15% We already do! 28% 2,501-5,000.

Results 192
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Social Media: What To Do If Your Boss Doesn’t Get It

Nonprofit Tech for Good

And almost all executives were resisting letting go of control and embracing the new concept of empowering supporters and donors to be content creators and fundraisers for their nonprofits online. Compile stats to share with executive staff. Flash forward four and a half years. 98 percent of adults aged 18 to 24 use social media.

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[Webinar Notes] Mobile for Good: A How-To Fundraising Webinar for Nonprofits

Nonprofit Tech for Good

Nonprofits must now communicate with five generations of donors , supporters, and communities served: 1. Write a Mobile and Social Fundraising Strategic Plan : - Overview (Stats, the rise of mobile, etc.). Track and report success in a Social Media ROI spreadsheet. Chapter 1: Nonprofit Technology and Fundraising.

Mobile 203