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10 Online Fundraising Best Practices for Nonprofits

Nonprofit Tech for Good

This is the fourth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Related Webinar: Online Fundraising Best Practices for Nonprofits. Every fundraising appeal sent should also include a pitch to become a monthly donor.

Practice 341
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Three Nonprofit e-Newsletters to Subscribe To and Learn From

Nonprofit Tech for Good

Those 27,000+ subscribers produce more return on investment (ROI) in terms of bringing in new clients and webinar attendees than my 600,000+ Twitter followers and 40,000+ Facebook fans combined. integration of social media, mobile-optimized donate pages, text-to-give donate pages, and the ability to donate via mobile wallets.

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New Service! Social Media and Online Communications Audits for Nonprofits

Nonprofit Tech for Good

The audits can be presented via a three-hour webinar or in person. The design and layout of your e-newsletter in order to maximize online fundraising success and social media ROI (Return on Investment). Your nonprofit’s presence on Facebook, Twitter, YouTube, Pinterest, Google+, and other social networking websites.

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New Service! Social Media and Online Communications Audits for Nonprofits

Nonprofit Tech for Good

The audits can be presented via a three-hour webinar or in person. The design and layout of your e-newsletter in order to maximize online fundraising success and social media ROI (Return on Investment). Your nonprofit’s presence on Facebook, Twitter, YouTube, Pinterest, Google+, and other social networking websites.

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10 Common Mistakes Made by Nonprofits on Social Media

Nonprofit Tech for Good

The brutal but honest — and hopefully well-received — truth is that the majority of nonprofits are making mistakes on social-networking sites that directly undermine their ROI. Not adding social-networking icons to your website. Blogging is the glue that holds your social-media strategy together. Craziness!

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How Many Hours Per Week Should Your Nonprofit Invest in Social Media?

Nonprofit Tech for Good

The estimates below allow for the time required to research and create content for your social media campaigns, the actual time spent engaging and participating in your nonprofit’s online communities, and the time necessary to monitor and report ROI. The truth is that you get out of social media what you put into it.

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12 Not-So-Great Realities About Nonprofits and Social Media

Nonprofit Tech for Good

Beyond the power and promise, nonprofit technology needs to produce results that can be quantified and that’s becoming harder to do in respect to social media. Millions of nonprofits worldwide have been asking supporters and donors to “Follow Us on Facebook!” The Next Big Thing in social media has no tangible ROI.