sgEngage

NOVEMBER 16, 2023

According to the 80/20 rule in major donor fundraising, 80% of a nonprofit’s total revenue comes from the top 20% of its donors—and for some nonprofits, this might even be closer to a 90/10 ratio. You can upgrade your nonprofit’s current strategy to reach and identify more qualified prospective major donors by using data.

Analysis 101

Analysis Data Donor Help 101

Connection Cafe

AUGUST 6, 2015

First, it’s important to note that newly discovered prospects are typically a combination of those you have never heard of and are not assigned to a gift officer (often because they are smaller donors or non-donors), as well as those who are known but not being cultivated at the level identified from your analytics project.

Analytics 20

Analytics Gift Strategy Fundraising 20

sgEngage

DECEMBER 7, 2023

According to the 80/20 rule in major donor fundraising, 80% of a nonprofit’s total revenue comes from the top 20% of its donors—and for some nonprofits, this might even be closer to a 90/10 ratio. You can upgrade your nonprofit’s current strategy to reach and identify more qualified prospective major donors by using data.

Analysis 82

Analysis Gift Data Tips 82