Allegiance Group

OCTOBER 3, 2022

But now organizations are left with one question: How can you keep donors acquired during the Covid crisis? Donor retention is the second-highest concern for nonprofits, according to the 2022 CCS Philanthropy Pulse survey. What is donor retention? How is retention measured?

Retention 52

Retention Donor Rate Mail 52

Nonprofit Tech for Good

JULY 30, 2023

By Lyn Chamberlin , President at Lyn Chamberlin Leadership – an award-winning nonprofit brand strategist who works with organizations and successful women to create transformative brand narratives. Your organization’s brand story holds immense power, especially for nonprofits striving to engage donors, volunteers, and partners.

Storytelling 234

Storytelling Action Roles Hunger 234

CauseVox

MARCH 1, 2024

Customer personas (like mine above) are not just for marketing professionals, they are also incredibly beneficial for nonprofits seeking to understand who their donors are, why they give, how they like to be communicated with, and what their barriers to giving are. Why Do Donor Personas Matter? Why Do Donor Personas Matter?

Audience 82

Audience Donor Survey Demographics 82

Nonprofit Tech for Good

OCTOBER 22, 2020

Development audit after development audit of small- to mid-sized organizations reveals that while donor retention remains a critical issue there is also another issue that is equally important. Far too many groups are not focusing their fundraising efforts on wide-scale donor acquisition efforts.

Social Media 353

Social Media Donor Media Social 353

Nonprofit Tech for Good

APRIL 2, 2020

By Josh Kashorek , Director of Marketing at Journity , and advocate for using data to create high-performance nonprofit marketing campaigns. Every nonprofit has the goal of extending their impact as far as they can by helping as many people as possible. Many nonprofits overlook engagement as a valuable metric. 1) Traffic.

Metrics 311

Metrics Digital Marketing Retention 311

Bloomerang

FEBRUARY 13, 2023

Community Brands recently shared donor retention data that reinforced alarming trends that the nonprofit sector has been monitoring for a while. In their survey, they asked nonprofits what their current donor retention rate was: about 60% said they didn’t know and the rest had an average donor retention rate of 45%.

Donor 104

Donor Strategy Retention Help 104

Bloomerang

MAY 30, 2024

What would your nonprofit be without the dedication, passion, and commitment of your volunteers? Here are some tips to get started engaging volunteers as donors at your free clinic. Here are some tips to get started engaging volunteers as donors at your free clinic. How can you make the most of this prime opportunity?

Volunteer 89

Volunteer Free Donor Donation 89

The Science Behind Engaging your Supporters

MARCH 5, 2019

As a general rule, retaining existing donors costs less than acquiring new ones. Current donors are a curated universe who have already demonstrated a belief in your organization’s mission, and willingness to take action toward it. Unfortunately, across the nonprofit sector, donor retention rates are low and getting worse.

Retention 74

Retention Donor Rate Chart 74

3rd Sector Labs

JUNE 17, 2014

Third Sector Labs recently co-hosted a donor retention webinar with Caity Craver , CEO of DonorTrends. The topic – “Donor Retention by the Numbers: Demystifying the Leaky Bucket” – focused on how to properly measure donor retention and then use that data to drive improved fundraising results.

Retention 148

Retention Donor Data Advice 148

Nonprofit Tech for Good

SEPTEMBER 13, 2021

The 2021 Open Data Project [ español , français ] seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. At the core of the project is the 2021 Global NGO Technology Survey and the data below is based on the survey responses of 592 online fundraisers.

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Stats Data Online Fundraising 278

NonProfit PRO

JUNE 17, 2021

30% of adult donors in the U.S. identify as Social Donors. We conducted an online survey of 1,000+ Social Donors to examine how giving experiences evolved over the past year. Are you tapping into them?

Studies 246

Studies Experiment Research Giving 246

Bloomerang

AUGUST 30, 2021

Here are a few 2021 key findings from the report to help us retain and upgrade nonprofit donors: . Giving was unevenly directed; donor perceptions of greatest need had an impact. Giving was unevenly sourced; wealthier donors were more insulated from pandemic effects. New donors were up by 18.5%.

Donor 102

Donor Giving Retention Gift 102

NonProfit PRO

JUNE 17, 2021

30% of adult donors in the U.S. identify as Social Donors. We conducted an online survey of 1,000+ Social Donors to examine how giving experiences evolved over the past year. Are you tapping into them?

Studies 229

Studies Experiment Research Giving 229

Get Fully Funded

JUNE 14, 2023

The generosity of donors is crucial to your nonprofit organization’s success, which means that you should strategically plan your communications with them. Part of creating great donor communications is personalizing each message to its recipient, making them more engaging. Address donors by their preferred names and pronouns.

Communication 59

Communication Personal Donor Nonprofit 59

Nonprofit Tech for Good

APRIL 17, 2021

In business, customer retention is “big business.” ” High customer retention rates can help a company spend less on marketing, improve the overall lifetime value of a customer, and earn more referrals. We’ve borrowed basic business principles to help you steward your partners like a boss !

Help 271

Help Retention Tips Template 271

The Modern Nonprofit

MARCH 26, 2024

Estimated Reading Time: 5 minutes Turning Crisis into Community: How to Make Emergency Donors Lifelong Supporters As nonprofit professionals, we are all too familiar with the cycle of emergency fundraising. Preparation is key To effectively retain emergency donors, you must have a solid foundation in place.

Support 52

Support Donor Community Retention 52

Get Fully Funded

JANUARY 24, 2024

While your mission is what drives your nonprofit, your relationships with donors are what sustain it. The work you do wouldn’t be possible without the generous support of your donors, so it’s vital that you work to build genuine relationships that inspire them to continue giving. That’s where email automation comes in.

Relationship 59

Relationship email Donor Wisconsin 59

Candid

JUNE 28, 2022

Donor retention is the measurement of how many donors continue giving to your nonprofit year after year. You can calculate this metric for your organization by dividing the number of donors who gave again this year by the total number of donors who gave last year. . The donor retention formula.

Donor 98

Donor Retention Rate Database 98

NonProfit PRO

JUNE 9, 2021

30% of adult donors in the U.S. identify as Social Donors. We conducted an online survey of 1,000+ Social Donors to examine how giving experiences evolved over the past year. Are you tapping into them?

Studies 221

Studies Experiment Research Giving 221

Get Fully Funded

APRIL 4, 2024

The past couple of years have represented a challenging time for nonprofit fundraising. Individual giving declined in 2022 , and 70% of nonprofits expect giving to continue to decrease or remain flat. Boosting revenue starts with forming stronger ties with the people who support your mission: your donors.

Donation 110

Donation Strategy Nonprofit Gift 110

Bloomerang

JULY 5, 2021

Did you know as many as 81% percent of new donors don’t return to give again? And only 43% of all donors remain loyal? Do you know what your retention rates are or how to increase donor loyalty? Yet too many nonprofits still don’t prioritize donor retention strategies. .

Donor 142

Donor Strategy Retention Relationship 142

Saleforce Nonprofit

MARCH 30, 2022

The pandemic initiated a massive worldwide shift in how and where work gets done, and nonprofit organizations were not spared. Nonprofits around the world are still figuring out what the workplaces of the future will look like. Here are some of the report’s insights into these ongoing shifts in the nonprofit workplace.

Survey 59

Survey Trend Change North America 59

sgEngage

MAY 2, 2022

Volunteer retention is crucial for nonprofits and other organizations that rely on volunteer support. Plenty of nonprofits struggle to maintain volunteer support over the long term. In this guide, we’ll explore these five common volunteer retention challenges, along with tips for overcoming them: . Let’s dive in! .

Retention 76

Retention Volunteer Challenge Roles 76

TechImpact

AUGUST 20, 2014

There are more tools available to nonprofits today that can be used for measuring their donor data than ever before. The truth is, without the help of data, effectively planning a fundraising strategy or maintaining high donor retention numbers makes a hard job near impossible. Data degrades. Mixed advice.

Data 175

Data Donor Database Nonprofit 175

Bloomerang

AUGUST 7, 2023

For years we’ve talked about donors from the perspective of a “pyramid” or “ladder.” Which is why I advocate retiring the old donor pyramid in favor of a dynamic energy vortex. It’s the reason so many donor programs have retention rates representing three steps forward, two steps back. Those at the top are “major.”

Gift 71

Gift Donor Time Mail 71

Pamela Grow

OCTOBER 22, 2023

Are you a new development director or executive director and feeling a bit lost on how to learn exactly what motivates your donors? Or maybe you’re a new major gift officer and you’d like to set up as many donor meetings as possible. Building strong relationships with donors is the backbone of successful fundraising.

Donor 52

Donor Fundraising Relationship Survey 52

Qgiv

MARCH 19, 2024

The backbone of sustainability for nonprofits often falls on the generosity of donors! To keep your donors engaged with your mission, it’s important to make them feel appreciated. Donor recognition is one of the best ways to help you retain your donors, but a simple thank-you letter may not always feel like enough.

Ideas 52

Ideas Donor Movie Retention 52

Qgiv

SEPTEMBER 28, 2022

In her previous role as Foundation Manager for the VRMC Foundation, she managed the annual giving programs, assisted and oversaw the annual budget and marketing plans, and managed a major gift donor portfolio of over 150 donors. If not, it’s time to strategize how you’ll retain year-end donors for the long term.

Donor 69

Donor Virginia Retention Gift 69

Pamela Grow

MARCH 7, 2024

Closeup Woman hand using Laptop pc with email icon, Email concept Creating your nonprofit’s digital strategy comes with its own set of challenges, from creating engaging campaigns to standing out in donors’ inboxes. But the good news is that nonprofits benefit from higher open rates compared to regular marketing emails.

email 69

email Storytelling Newsletter Nonprofit 69

Candid

FEBRUARY 27, 2024

Nonprofit organizations are always looking for ways to increase the impact of their work. Follow-up questions might ask about specific aspects of the service or clients’ interactions with the nonprofit. To collect a representative sample, we recommend administering surveys using multiple methods—in person, via text, by email, etc.

Rate 113

Rate Survey Nonprofit Sample 113

Bloomerang

JUNE 3, 2024

Nonprofits of all sizes have one need in common: funding. Without it, your nonprofit can’t operate and do the important work that fuels your cause. As donor behavior continues to change, nonprofits of all sizes must increasingly rely on the generosity of many instead of the consistent support from a few.

Arts 74

Arts Culture Fundraising Nonprofit 74

Qgiv

APRIL 11, 2023

Reading donor signals is a key step in deciding who to invite to your events! At Virtuous, we believe that the Responsive Fundraising Framework is foundational in helping fundraisers cultivate meaningful relationships with donors that increase generosity. What are Donor Signals? What is the Responsive Framework?

Donor 104

Donor Survey Social Media Database 104

Bloomerang

MAY 10, 2022

Every member of your nonprofit team already knows how to build strong relationships with friends, co-workers, family members, significant others, and more. Magic happens when you build those kinds of relationships with your prospects and donors. This is where donor stewardship comes into play. What is donor stewardship?

Relationship 98

Relationship Donor Build Tips 98

Qgiv

AUGUST 9, 2023

Cultivating relationships with recurring donors is essential for nonprofits, especially in light of recent declines in individual giving. It’s undoubtedly a challenging time for new donor acquisition, underscoring the constant importance of retention.

Relationship 52

Relationship Donor Gift Retention 52

NonProfit Hub

NOVEMBER 2, 2018

There’s no easy answer when it comes to the age-old question of how to improve nonprofit fundraising outcomes. However, having the right donor data on hand can really improve your nonprofit’s fundraising approach. Let’s dive into these essential donor data management strategies! Invest in a true donor database.

Retention 56

Retention Data Donor History 56

3rd Sector Labs

JUNE 30, 2014

Many nonprofits don’t know their donor data. If we don’t know our donor data, how can we effectively plan a fundraising appeal? Combat the challenges of donor retention? So, how do we know that nonprofits don’t know their donor data? Answer: only what is stored in the donor database.

Attention 157

Attention Data Donor Retention 157

sgEngage

OCTOBER 11, 2023

If you’re like every nonprofit on the planet, you’ve got one thing on your mind: acquiring new donors! And with donor retention rates on the decline, new donor acquisition is a constant topic of conversation. We can’t just wish mission-driven donors out of thin air. Let’s think about your non-donor records.

Donor 91

Donor Social Media Websites Content 91